The Exhibitor (1964)

Ballantyne Income Jumps OMAHA — Ballantyne Instruments and Elec¬ tronics, Inc.’s gross sales doubled and net income quadrupled over 1962 figures said J. Robert Hoff, executive vice-president and general manager. He said that ‘‘This record year has been the result of the introduction of our complete equipment finance package for shopping cen¬ ter theatres, deluxe downtown theatres, and small and large drive-in theatres. “Sales of our Flavor-Crisp pressure frying equipment have also shown dramatic growth. As of today, we have a backlog of theatre contracts in excess of $2,000,000, which is equal to our entire business in this division in 1963. Therefore, 1964 should produce even greater gains in gross business and net income.” Hoff said that over 20 theatres were equipped by Ballantyne during the last four months of 1963, climaxed by seven theatres being opened in December alone, including the simultaneous opening of two shopping center theatres in Youngstown, Ohio for the Broumas circuit on Christmas Day. He added that Ballantyne will emphasize their 6-4-1 transistorized sound system for small and large conventional theatres. Edward J. Nelson, vice-president and as¬ sistant general manager of Ballantyne, is on a survey trip to Kansas City, Oklahoma City, New Orleans, Birmingham, Huntsville, Milledgeville, Ga. and other points in the South, where financed theatre equipment will be installed in the next few months. In at least two instances, both an indoor and a drive-in theatre are involved in the same city. CORE-LIGHT SUPER CINEX CINEX SPECIAL PROJECTION LAMPS AND HIGH RECTANCE MULTI-PHASE RECTIFIERS ★ World's Standard Of Projection Excellence We will rebuild one Drivein theatre in-car speaker FREE! Make it good as new — even better; Test us . . . Send Speaker Today! write Dept, E-12 WESTERN ELECTRONICS COMPANY 3? I I Houston Ave., Houston, Texas 77009 Altec service engineers attending training session at Century Projector Corp. factory, Long Island City, N. Y., (L to R) — D. S. McLean, George Evans, Artie Baus, Ralph Kautzky, Jack Gnirrep, Jim Raia, and Peter Capone. New Wometco Indoor Record Pepsi Ad Budget PALM BEACH, Fla. — Ground breaking ceremonies were held for Wometco’s $3/4 mil¬ lion theatre-restaurant in Boca Raton’s Fifth Ave. Shopping Plaza. The public was invited to the ceremonies. Kenneth B. Williams, president, Florida Atlantic University, Boca Raton, was among dignitaries present, as well as city and county officials, and Louis Wolfson, state representa¬ tive and vice-president of Wometco Enter¬ prises, Inc. The 1100-seat house will contain scientifi¬ cally zoned air conditioning, deep cushioned push-back seats and a rocking chair loge. A Dutch Pantry restaurant will be con¬ tained in the same building. Thomas J. Hodges of Ft. Lauderdale, is general contractor and Herbert Mathes, archi¬ tect. Target date for the official opening will be Easter. Keith Hendee, area official for Wo¬ metco, said this will be the fist indoor theatre built in the area and the first for many years in Palm Beach County. Roe Coke Promotion Mgr. ATLANTA, Ga. — Maury C. Roe has been named sales promotion manager for the foun¬ tain sales department of The Coca-Cola Com¬ pany. The announcement was made by George A. Callard, vice president in charge of foun¬ tain sales. Roe was formerly assistant sales promotion manager in the same department. He will assume the duties formerly handled by How¬ ard H. Hyle, recently named manager of pro¬ motional and point-of-sale advertising for the advertising department. Roe is a native of Vancouver, Canada having received his formal business admin¬ istration education at the University of Al¬ berta, Edmonton, Canada. He joined the com¬ pany in San Francisco, California as a salesman in 1950 following service as an officer in the Canadian army. NEW YORK — Pepsi-Cola Co., and its bot¬ tlers will invest nearly $36,000,000 in adver¬ tising and promotion in 1964, it was an¬ nounced. I WANT FURTHER INFORMATION ON PRODUCTS I I I I I I I I I I I I I I I I I I I l I I I I I I I I I ADVERTISED IN THIS ISSUE | Please Check: t □ ASHCRAFT MFG. CO., INC., C. S., Projection Lamps and Rectifiers ’ □ BALLANTYNE INSTRUMENTS AND ELECTRON j ICS, INC., Complete Theatre Equipment i Leasing, Norelco 70/35 mm Projectors, . Planning 0 CARBONS, INC., Lorraine Arc Carbons j □ HEY WOODWAKEFIELD CO., Theatre Seating I □ KNEISLEY ELECTRIC CO., THE, Silicon Exciter Lamp Supply j 0 MASSEY SEATING CO., Theatre Seat Rehabil i itation . □ NATIONAL THEATRE SUPPLY CO., Simplex j X-L Projection and Sound Systems | □ NORTH AMERICAN PHILIPS CO., INC., No I relco AAII Universal Projectors i □ RCA SERVICE CO., Theatre Service j □ STRONG ELECTRIC CORP., THE, Rectifiers, | Reflectors ( □ WESTERN ELECTRONICS CO., Rebuilt Drive | In Speakers i □ XETRON DIV., CARBONS, INC., Xetron Lamp ! houses. Power Supplies ! LIST ITEMS I ISSUE OF JANUARY 15, 1964 Switzer Offers Special ST. LOUIS — The Switzer Licorice Co. is making a special two month offer to theatremen on their five cent bar of old fashioned licorice. Through March, 1964, a 26-count box will replace the former 24-count box with no increase in price. Retailers receive the two extra bars free. I NAME . I I THEATRE . I I ADDRESS . I I CITY, STATE . MOTION PICTURE EXHIBITOR , 317 N. Broad St., Philadelphia, Pa. 19107. I PE-12 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR January 15, 1964