The Exhibitor (1964)

AA Plans Regional '! Station Six" Sessions To Hear Exhibitor Ideas NEW YORK — Plans have been completed for three regional “Station Six-Sahara” ad¬ vertising and merchan¬ dising seminars, attend¬ ed by leading exhibitors and circuit heads, to be held in Chicago, Dallas, and Los Angeles, it was announced by Jack Goldstein, Allied Artists’ national director of ad¬ vertising and publicity. The scheduling of the sessions, to be conducted by Goldstein, is in keep¬ ing with his announced plan to consult with exhibitors on the ad¬ vertising and promotional compaigns for Allied Artists’ major product. Approach to the meetings will be to first present Allied Artists’ own basic advertising-promotional concepts on the film and then to solicit ideas and suggestions — fresh from the rapidly changing market itself — from the exhibitors. “Station Six-Sahara” will be screened for the participants at each meeting, followed by a luncheon and then the seminar. Goldstein will also present samples of the film’s nu¬ merous exploitation aids, in addition to the special promotional pieces designed to high¬ light Carroll Baker’s starring role. The Chicago meeting, scheduled for today (July 15), will be hosted by the Balaban and Katz Circuit, headed by advertising-publicity chief Ed Sequin. Top advertising men from the Balaban and Katz circuit will be in at¬ tendance in addition to Dick Wright. Stanley Warner, Cleveland; Budd Schulberg, Stanley Warner, Pittsburgh; Marie Meyer, United Detroit Theatres; Harry Mintz, Stanley War¬ ner, Milwaukee; and Ev Seibel, Minnesota Amusement Company, Minneapolis. The Ted Mann circuit, Minneapolis, will be represented, and from Allied Artists will come Vic Bern¬ stein, Chicago; Nate Levin, Detroit; Irving Marks, Minneapolis; and Meyer Kahn, Mil¬ waukee. Interstate Theatres, headed by advertising and publicity director Francis Barr, will host the Dallas seminar on July 16, with Interstate representatives from Dallas, Fort Worth, Houston, San Antonio, and other cities. Also in attendance will be Jack Jordan, WilbyKincey Circuit, Charlotte; Ronnie Otwell, advertising director, Martin Theatres, Colum¬ bus, Ga.; Harvey Garland, Florida State Theatres, Jacksonville; Norris Hadaway, Wilby-Kincey, Atlanta; and Bob Corbitt, Paramount-Gulf Theatres, New Orleans. Allied Artists personnel present will be James Prichard, Dallas; Ben Jordan, New Orleans; Bailey Prichard, Memphis; and Paul Kearns, Oklahoma City. Los Angeles sessions, set for July 17, will be hosted by National General Corporation, represented by Dan Polier, Ralph Adams, Fred Friedman, Pete Latsis, Bob Sweeten, and Joe Bleck. Also participating will be Norman Newman, Harry Wallace, and Ralph Carmichael, Metropolitan Theatres; Fred Kunkel and Roy Evans, United Artists; Bob Benton and Everett Sharp, Sero Amusement Company; Herb Copelan and Arnold Michaelson, Stanley Warner; Ted Minsky, Leo Miller, Jack Case, and Leonard Schwartz, Pacific Drive-Ins; John Simes, Keith McCallum, Jules Landfield, and Fred Stein, Statewide Citizens For Free-TV Fight For Nov. Vote LOS ANGELES — A pay-tv petition to prevent the placing of an initiative against pay television on the Nov. 3 General Elec¬ tion ballot was opposed before the State Supreme Court by attorney Herman F. Selvin. Selvin filed wih the court in Los Angeles, points and authorities in behalf of the Citizens’ Committee for Free-TV, which is pressing the initiative to repeal California’s pay-tv law, enacted by the 1963 Legislature. SW Acquires 95 Per Gent Of Morningstar Stock NEW YORK — S. H. Fabian, president of Stanley Warner Corporation, announced that as a result of its request for tenders, Stanley Warner has acquired more than 95 per cent of the outstanding shares of MorningstarPaisley common stock. Among the tenders re¬ ceived was the stock formerly owned by the Celanese Corporation of America and the Dutch interests. To accommodate those stockholders who have been on vacation or who were unable to act on Stanley Warner’s offer, Fabian said his company would extend to July 31 its of¬ fer to purchase Morningstar-Paisley stock at $19 per share. Fabian stated that Joseph Morningstar would continue as chairman of MorningstarPaisley and that this company would be op¬ erated in conjunction with Stanley Warner’s wholly owned subsidiary, International Latex Corporation, of which A. N. Spanel is chair¬ man and W. O. Heinze is president. Heinze expressed great satisfaction in wel¬ coming Morningstar-Paisley. He said, “We be¬ gan negotiations with Morningstar-Paisley ap¬ proximately a year ago. We foresaw that this fine business would fit in a most important way with our own chemical divisions which consist of our Tylac Division at Cheswold, Del., an important producer of synthetic latex; our subsidiary, Southern Latex Corpo¬ ration, a major latex compounder, and our joint chemical venture with Tidewater Oil Company. “We have high hopes and great plans for the dynamic expansion of Momingstar-Paisley and our other chemical divisions, which we estimate will approach a sales volume of $50,000,000 during the next 12 months. There are unlimited horizons in the broad chemical areas now covered by this combination.” Theatres; Jude Poynter, A1 O’Keefe, and Ned Calvi, Poynter Theatres; Sam Russo, El Dorado Theatres, San Diego; frcm San Fran¬ cisco, Ted Reisch, Sufy Theatres, and Robert Naify, United California Theatres; from Ari¬ zona, John Lewis, Nace Circuit, and George Aurelius, Arizona Paramount Theatres; and from Las Vegas, Lloyd Katz, representing Premont, Guild, and Huntridge Theatres. Al¬ lied Artists personnel present will be Harold Wirthwein, Ed Cruea, M. J. E. McCarthy, and Sandy Abrahams. Shopping Center Theatres Up General Cinema Income BOSTON — General Cinema Corporation, national theatre chain, reported to sharehold¬ ers that operating results for the six months period ended April 30 reached an all time high. Sales were $8,287,191, compared with $5,912,636, and net earnings equaled 15 cents a share, compared with nine cents for the previous year. “This upward trend for the winter operat¬ ing period,” Richard A. Smith, president of General Cinema, said, “is due primarily to the increasing importance of our chain of shopping center theatres. As existing units mature and new units are added, we can expect further increases in earnings during the winter months, when we normally incur a loss from drive-in theatre operations.” Smith told shareholders that “barring a major decline in the national economy, we expect that the full fiscal year will show a marked improvement in profit over 1963’s record 98 cents a share.” During the first six months, General Cinema Corporation opened nine new shopping cen¬ ter theatres at Austin and Dallas, Tex.; Fort Lauderdale and Orlando, Fla.; Charlotte; Cleveland; Sayreville, N. J.; Chicago; and Framingham, Mass. Of this group, two are twin-auditorium theatres, and one is a twin addition to the pioneer shopping center unit at Framingham, Mass. Under construction are 10 additional units which, when completed, will bring the number of shopping center theatres to 30. Hyman Meets Distribs NEW YORK — Edward L. Hyman, vicepresident of American Broadcasting-Paramont Theatres, announced a series of luncheon meetings with the sales and promotion heads of the major film distributors as the last stages in completing the compilation of material for his eighth annual Fall-Winter Orderly Release ■ Book. The AB-PT executive, who has been meet¬ ing with top officials of the various com¬ panies for the past two months, will meet with the executive groups just prior to his newest book going to press. By doing so, Hyman helps assure exhibitors of up-to-theminute release schedules and tends to strengthen the flow of quality product for the continuing sore-spots — SeptemberOctober, pre-Christmas, and April-May. Following the pattern Hyman has set for the book in the past years, in addition to listing the releases of the distributors month by month through Easter of 1965, and beyond in many instances, each of the film companies have been allotted a section of their own in which to promote their product. "Carpetbagger" Coins Loot NEW YORK — Joseph E. Levine’s “The Carpetbaggers” exceeded predictions of a $1,500,000 first week in the New York branch territory by grossing $1,612,428 at 25 “Show¬ case” theatres in Manhattan, Brooklyn, the Bronx, Queens, Westchester, and Nassau County, and 50 additional houses in sur¬ rounding Connecticut, New York State, New Jersey, and Suffolk County. The week’s gross is the biggest ever registered in the New York area, according to Paramount Pictures. GOLDSTEIN 6 MOTION PICTURE EXHIBITOR July 15, 1964