The Exhibitor (1964)

km ■ Delegates and their wives are onlookers as hula dancers perform at Hawaiian-themed Pepsi Party at recent Theatre Owners and Concessionaires convention in Chicago. Two Cinerama Execs Resign NEW YORK — Everett C. Callow, interna¬ tional director of advertising and publicity of Cinerama, Inc., has resigned. Sidney Cooper, domestic sales manager for Cinerama, Inc., also announced his resignation. ITOO’s Pricketl Urges 16mm Cede of Ethics Jaffe Inducted As Brandeis Fellow As 700 A ttend Gala National Dinner COLUMBUS, O.— National industry organ¬ izations should set up a code of ethics to control competition between college film showings and nearby theatres, said Ken Prickett, executive secretary, Independent Theatre Owners of Ohio, in a bulletin to Ohio exhibitors. Prickett said competition caused by 25-cent showings of late features at the 2,700-seat Memorial Auditorium at Ohio University, Athens, is “just plain murder” for two Athens indoor houses and a drive-in. Affected the¬ atres are the Varsity and Athena and Valley Drive-In. Ohio University showings are held four nights weekly, including Friday and Satur¬ day. Current bokings include films from Warner Brothers, United Artists, Universal, 20th-Fox, American International, and Co¬ lumbia. Releases include films first shown from 1958 to 1963. Prickett said he was told by 20th -Fox’s Joe Sugar that “our branches are alerted whenever possible to make sure weekend time is avoided as well as areas that are in competition with theatres.” James Velde, UA, said, “We do not distribute 16mm films and have no definite policy regarding sales of 35 mm features to colleges.” Morey Goldstein, WB, said his company’s revenue from Ohio University showings was so great that it out¬ ranked the “small accounts” which “paid them practically nothing” in the Athens area. He said WB is “most interested” in continu¬ ing to book features on the Ohio campus. “There certainly is fertile ground here for an attempt to develop some ethics in our industry,” said Prickett. “We hope that na¬ tional industry organizations will be able to iron cut some of these problems.” Cinema Lodge Anniversary NEW YORK — Samuel Rinzler has been named honorary chairman; Seymour Poe, chairman; and Emanuel Frisch, co-chairman of the 25th anniversary luncheon of New York’s Cinema Lodge of B’nai B’rith to be held on Tuesday, Dec. 1 at the Hotel Ameri¬ cana, it was announced by Leonard Rubin, president of the Lodge. Leo Jaffe, center, executive vice-president, Columbia Pictures, was named a Fellow of Brandeis University at a recent National Dinner of the Entertainment Industry tendered by the University at New York’s Americana Hotel. Dr. Abram L. Sachar, left, pres¬ ident, made the presentation, as chairman and toastmaster of the dinner Joan Crawford looked on. Col. In Youth Hunt HOLLYWOOD — Mike Frankovich an¬ nounced today that Katherine Walsh, 17year-old blonde beauty from Covington, Ky., and Duke Hobbie, 22-year-old veteran of the U. S. Army paratroops, are the first actors to be signed by Columbia Pictures in its recently announced campaign to dis¬ cover and develop new acting talent. Finneran Salutes Lewis NEW YORK — Ed Finneran, director of theatre sales for the Pepsi Cola Company, will serve as beverage chairman of the AGVA Salute to Jerry Lewis, “Sunday Night At The Winter Garden,” according to Joey Adams, president of the American Guild of Variety Artists and chairman of the evening’s festivities. The tribute to Lewis is for the benefit of the AGVA Youth Fund. NEW YORK — More than 700 top business, civic, industrial, and entertainment personali¬ ties filled the Georgian Room at New York’s Hotel Americana to capacity to participate in the induction of Columbia Pictures executive vice-president Leo Jaffe as a Fellow of Brandeis University. The assemblage attending the national din¬ ner of the entertainment industry heard plaudits for Jaffe delivered by Dr. Abram L. Sachar, president of Brandeis University; Barney Balaban, chairman of the board of Paramount Pictures; producer-director-writer Dore Schary; and Miss Joan Crawford, who was general chairman of the event and last night served as toastmaster. In his speech to the dinner guests, Balaban commended Jaffe for his deep “concern for his fellow man.” Said Balaban: “He has applied the same devotion and enthusiasm to everything he has approached ... I know of no one I hold in higher regard and who is more deserving of this fine tribute by Brandeis.” In accepting the honor from Dr. Sachar, Jaffe declared: “When I heard about the ex¬ citing Theatre for the Living Arts Program, I felt that I could make a concrete contribu¬ tion, for here was a program that ultimately will be of benefit to our industry. “We all know the problem we have of infusing new blood into the arteries of the entertainment media — and the difficulty of finding creative, talented young men and women who are equipped with the training and background we need to properly adapt them to the many facets of our work,” Jaffe declared. The dinner, tendered by Brandeis and spon¬ sored. by 102 notables including Mayor Wagner and U. S. Senators Javits and Keating, pro¬ vided the opportunity for the university to express its appreciation to Jaffe for the lead¬ ership and support he is giving to the de¬ velopment at Brandeis of one of the finest entertainment arts schools in the country. The Brandeis motion picture and theatre arts pro¬ gram is currently being built around the Nate B. Spingold and Frances Spingold Theatre Arts Center currently under construction at the university’s campus at Waltham, Mass. Seated on the dais were Barney Balaban, Ina Balin, Herbert Barnet, Samuel Bronston, James Carreras, Paddy Chayevsky, Alexander H. Cohen, Sidney S. Cohn, Joan Crawford, Simon L. Fabian, Emanuel Frisch, Dorothy Gish, Lillian Gish, Gila Golan, Leonard H. Goldenson, Abel Green, Joseph Harris, Ralph Hetzel, Jerry Hyams, Eliot Hyman, Hon. Louis J. Lefkowitz, Joseph E. Levine, Msgr. Thomas F. Little, Harry Mandel, Rabbi Moshay Mann, Morton Metzger, Arnold Picker, Walter Reade, Jr., Samuel Rinzler, Burt Rob¬ bins, Chester Roth, Dr. Abram L. Sachar, Dore Schary, Hon. Arthur H. Schwartz, Sol Schwartz, Ben Sklar, Spyros P. Skouras, Sam Spiegel, Frances Spingold, David Susskind, Lawrence A. Tisch, George Weltner, and Shelley Winters. October 14, 1964 MOTION PICTURE EXHIBITOR IS