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TV 20th’s precedent-setting network TV plan starts the non-stop na¬ tional presell on VON RYAN’S-EXPRESS with a saturation schedule of 18 one-minute spots — excitingly different commercials deliver¬ ing over 96 million viewer impressions in 191 cities coast-to-coast . . . and it’s supplemented with heavy concentration of local TV spots for continuing “want-to-see” impact at every level.
PLUS FREE 5-MINUTE TV FEflTURETTE.. ■ shot on location in Italy,
with stars Frank Sinatra and Trevor Howard in an absorbing behindthe-action look at VON RYAN’S EXPRESS. Get your print now from 20th’s Ad-Pub Service Department for local placement.
RADIO Commercials especially narrated by Frank Sinatra — conveying all the excitement h feels about this high adventure.
PUBLICITY 20th’s news-making Premiere Film Festival Week reaches its climax as stars Fran Sinatra, Raffaella Carra and Edward Mulhare meet leading U.S. and Canadian pres and TV representatives at World PremiereJune 23, Loew's State Theatre, N.Y.C.
Word-of-mouth preview screening program — to be held in major cities across th land three weeks in advance of opening.
Round-the-clock promotional events for simultaneous nationwide openings.
TIE-INS
_ New American Library pocketbook edition to add still more readers to the audiem
who skyrocketed the hardcover edition to the top of the best-seller lists.
“Von Ryan’s Express March” for all-out music promotion of film’s title available on 20th Century-Fox Records.
POINT-OF-SALE Dynamic action teaser and theatrical trailers. AND
GIANT 43" X 64" THREE DIMENSIONAL FULL-COLOR LOBBY
STANDEE with special double electric flasher behind title. Order now at $25.00 each from 20th CenturyFox Exploitation Department.
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