The Exhibitor (1965)

EX-690 MOTION PICTURE EXHIBITOR July 7, 1965 This bevy of New York’s most delectable Pussycats (girl sized) are shown on the steps of the 42nd Street Library with ringmaster Jim Moran. The Pussycats received sealed instructions that deployed them through the streets of the city on a variety of unusual and arresting assignments alerting New Yorkers to the opening of United Artists’ “What’s New Pussycat?”, Astor and Trans-Lux East theatres. Tourists Guided To "Collector" Aiming at the thousands of visitors pour¬ ing into New York City this summer, Colum¬ bia Pictures has mounted an extensive tourist guide advertising campaign in addition to its already massive radio spot saturation and dailiy newspaper ads for William Wyler’s “The Collector,” which had its world pre¬ miere at the Paris and Coronet Theatres. Covering every specialized magazine beamed at the huge New York City visitor and tourist market, the campaign includes front-page ads in Gotham Guide and Where, both widely-used guides to night-life and tourist attractions in the city. In addition to these magazines, Columbia has made place¬ ments in the New Yorker magazine, Prome¬ nade, Cue Magazine and the Village Voice, with supplementary ads in the daily news¬ paper Walter Reade-Sterling and Rugoff The¬ atre directories. Spurred by the fact that these are the most widely consulted guides used by New York City visitors and that both theatres are located near numerous hotels, Columbia Pictures set the campaign' to reach this fre¬ quently neglected, but sizeable moviegoing market. Booksellers1 Window Contest Columbia Pictures policy of a continuing publicity and promotion campaign for each of its major productions, launched prior to pro¬ duction and climaxing in the premiere, is be¬ ing implemented immediately for “The Ordways,” a recent Columbia acquisition which Daniel Tara dash will produce and write as one of the company’s important upcoming films. Columbia is sponsoring a national window display sweepstakes on behalf of “The Ordways,” the best-selling novel by William Humphrey, among established retail book¬ sellers in the United States and Canada. Prize will be an expense paid one-week trip to Hollywood for two. Rules of the contest neces¬ sitate submission by booksellers of a snap¬ shot photo of a window displaying “The Ordways.” A sweepstakes drawing of the entries will determine the winner. Star Hosts Exhibit Mary Ann Mobley — the sky-rocketing movie star and former Miss America who recently was signed to a new five-year contract by MGM after starring in four pictures in less than’ a year — served as the official MGM Hos¬ tess at opening day ceremonies of the BOUN¬ TY Exhibit in St. Petersburg, Florida. Located in the Vonoy Basin adjoining St. Petersburg Municipal Pier, BOUNTY Exhibit will be the only marine-historical exhibit in the State of Florida and is expected to be¬ come a major tourist attraction. The exhibit features, in addition to the BOUNTY, two Tahitian-style buildings, a Tahitian outrigger canoe and original Polynesian tikis. The New York World's Fair recently celebrated “Great Race Day” with the arrival of several of the automobiles featured in the Warner Brothers’ film, “The Great Race.” The cars made the trip from Times Square to the Fair and around the Fair itself before being installed in the Travel and Transportation Building where they went on exhibi¬ tion. The Hannibal 8 is shown at the Unisphere with models Marlene Allen and Melinda Rose aboard Female “Pussycats” In N. Y. Get Attention With Capers New York City is still trying to recover from an invasion of glorious Pussycats dis¬ guised as girls and performing an amazing variety of unusual and amusing capers. Described as “Operation Pussycat,” this cataclysmic event heralded the world pre¬ miere of Charles K. Feldman’s far-out film comedy, “What’s New Pussycat?,” at the Astor and Trans-Lux East Theatres. Tailored to the fun and frantic comedy of the movie, “Operation Pussycat” got under¬ way on the steps of the New York Public Library (between the biggest cats of all — the famous Lions). As crowds gaped, the Pussy¬ cats attired in colored leotards, tails, mesh hosiery and cat masks, deployed through the streets of the city, department stores, broad¬ casting stations, television studios, municipal buildings, newspaper offices, music stores, record shops, fish stores ( for their favorite catfood, if you please), travel agencies and other places, carrying the “What’s New Pussy¬ cat?” message. A partial catalogue of the activities of the human felines included the following: A group of pussycats “fished” for lost coins through subway gratings at different locations. Teams of two pussycats each, undulated up and down Madison and Fifth Avenues. Several pussycats fished for catfish in the fountain pool of Time and Life Building, having the time of their nine lives. Pussycats with telephones attached to a special hookup played music from the pic¬ ture for passers-by. Pussycats with cameras made on-the-spot pictures in the manner of inquiring photog¬ raphers, when asked what they were doing. Other Pussycats decorated a pet shop— but these pussycats were not for sale. RKO "Harlow" Contest Fifty words or less can send two lucky peo¬ ple to Hollywood for a one-week vacation and a tour of the Paramount studios, cour¬ tesy of RKO Theatres and Lerner Shops. This West Coast holiday is being offered as the grand prize in the “RKO ‘Harlow’ Review Contest,” in conjunction with the New York premiere of Joseph E. Levine’s “Harlow,” starring Carroll Baker. To be eligible, patrons are asked to see “Harlow,” at the RKO Pal¬ ace and 58th Street Theatres, then write a review of the film in 50 words or less. The winner will be awarded a trip to Los Angeles (for two) via American Air¬ lines AstroJet; a week’s stay at the lux¬ urious Doric-Dinkler Motor Motel; plus a guided visit through the studios of Paramount Pictures. In addition to the Grand Prize, 50 guest tickets to RKO Theatres will be given to runners-up. "Art Of Love" Paperback A paperback edition of “The Art Of Love” published by Gold Medal Books, a division of Fawcett Publications, is being used to help promote Universal’s “The Art Of Love.” The book, written by John Gonzales from the Carl Reiner screenplay and the Richard Alan Simmons and William Sackheim orig¬ inal story, features art work from the pic¬ ture. Gold Medal has prepared 50,000 rack cards for use by their local distributors in tie-ups with theatres playing “The Art Of Love.”