The Exhibitor (1965)

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Para. Sets 24 New Films For ’66 Heineman Sees New High In Pioneer Applications NEW YORK — William Heineman, president of the Motion Picture Pioneer Foundation, reported that he expects an all-time high in new members this year when MGM president Robert H. O’Brien is honored as “Pioneer of the Year” at the organization’s 27th anniver¬ sary dinner, to be held on Monday, Nov. 22, at the Americana Hotel here. Heineman states that more new members have signed up at this period, which is several weeks ahead of the affair, than at any com¬ parable stage in Pioneer history. In addition, the raffles for the Pioneer prizes, said to be the most impressive ever offered, are being sold at an exceedingly fast rate. The gala affair will be attended by scores of motion picture executives and personalities from throughout the world as a tribute to O’Brien. William O. Douglas, Associate Justice of the United States Supreme Court, will present the “Pioneer of the Year” award to O’Brien, and a virtual who’s who of show business will perform in the gala entertain¬ ment special planned for the evening. Those already slated to appear include Sidney Poitier, Jimmy Durante, Vic Damone, Jan Murray, and Skitch Henderson and his orchestra. AIT Plans Three In Calif. NEW YORK— Associated Independent Theatres of the West plan three new shopping center theatres in southern California by early 1966, announced E. Robert Honahan, western operations supervisor for the circuit. All three, the College, San Diego; West¬ minster; and Chatsworth, are under construc¬ tion at this time. The rapidly expanding cir¬ cuit opened two new theatres last month: the Camelback Mall, Scottsdale, Arizona, and the Stanton in southern California. Rename Wisconsin Allied To Stress NATO Ties MILWAUKEE — In order to clearly iden¬ tify its affiliation with the new National Association of Theatre Owners (NATO), the board of directors of Allied Theatre Owners of Wisconsin have voted to rec¬ ommend to membership that its corporate name be changed Jan. 1, 1966 to “Wis¬ consin Association of Theatre Owners (WATO). This action will be proposed at the annual meeting, which will be held in conjunction with Wisconsin Allied's State Convention, scheduled to take place at the New Pfister Hotel, Milwaukee, Dec. 7 and 8. NGC Plans Tucson Indoor BEVERLY HILLS, CALIF.— National Gen¬ eral Corporation has entered into a lease for a new theatre in Tucson, Arizona, it was announced by Dan A. Polier and Wil¬ liam H. Thedford, co-directors of theatre operations for the company. The new theatre, which will be located at East Broadway and Wilmot Road, is plan¬ ned as a freestanding, conventional house that will become the central part of a planned shopping center. It is intended as a replace¬ ment for Lyric Theatre which NGC will give up at the end of this year, and will be operated as part of the company’s Fox West Coast Theatres division. Other National General theatres in Tucson are the Fox and the recently-acquired 22nd Street Drive-In. Announcement of the new, first-run showcase is in keeping with the company’s marketing concept of “bringing the movies to where the people are.” Entire Year's Product To Be Ready By ' 6 5 ' s End; Long Range View Gives Time For Merchandising NEW YORK — By he end of this year, all of Paramount Pictures’ releases for 1966 will have been completed or be in advanced stages of production, it was announced by president George Weltner at the opening of the com¬ pany’s national sales meetings. Describing this as “an achievement unique in the history of the company and perhaps in the entire industry,” Weltner said that this gives “both the company and its ex¬ hibitor customers a distinct advantage in longrange marketing and merchandising of each attraction.” Weltner reported that Paramount is well advanced into planning and pre-production work for the 1967 and 1968 schedules. Point¬ ing to the company’s record level of pro¬ duction, he said that “the distribution arm of Paramount will be called on for new heights of performance. Knowing full well the capabilities and loyalty of our sales and mar¬ keting staffs, which I consider the finest in the industry, I am certain that you will help to make the period ahead the most suc¬ cessful and profitable in our history.” Weltner revealed that Paramount will re¬ lease 24 new pictures in 1966. In addition, there will be a selected number of special re-releases, continuing a program that has been highly successful for the company. The 24 films for 1966, listed in the order of their release, are: “The Slender Thread,” produced by Stephen Alexander, directed by Sydney Pollack, and starring Sidney Poitier and Anne Bancroft; “Kid Rodelo,” produced by Ellis Sard, directed by Richard Carlson, and starring Janet Leigh, Don Murray, and Broderick Crawford “Apache Uprising ” pro¬ duced by A. C. Lyles, directed by R. G. Springsteen, and starring Rory Calhoun and Corinne Calvert; “The Spy Who Came In From The Cold” a Salem Film produced and directed by Martin Ritt, starring Richard Burton, Claire Bloom and Oskar Wemer; “Judith,” produced by Kurt Unger, directed by Daniel Mann, and starring Sophia Loren, Peter Finch, and Jack Hawkins; “Oh Dad, Poor Dad, Mama’s Hung You in the Closet and I’m Feelin’ So Sad,” a Ray Stark-Richard Quine production, produced by Ray Stark and directed by Richard Quine for Seven Arts, and starring Rosalind Russell, Robert Morse, Barbara Harris, Hugh Griffith, and Jonathan Winters. Also, “Promise Her Anything,” a Seven Arts production produced by Stanley Rubin, directed by Arthur Hiller, and starring War¬ ren Beatty, Leslie Caron, and Bob Cummings; “Johnny Reno,” produced by A. C. Lyles, di¬ rected by R. G. Springsteen, and starring Dana Andrews and Jane Russell; “The Naked Prey,” produced and directed by and starring Cornel Wilde; “Night of the Grizzly,” produced by Burt Dunne, directed by Joseph Pevney, and starring Clint Walker and Martha Hyer; “Alfie,” produced and directed by Lewis Gil¬ bert, starring Michael Caine and Shelley Winters; “The Last of the Secret Agents?,” ( Continued on page 16) George Weltner, center, president, Paramount Pictures, recently opened the company's national sales meetings at the Drake Hotel, New York, and seen joining him on the dias were, left to right, Martin Davis, vice-president in charge of advertising and public relations; James H. Richardson, treasurer; Ernest Sands, vice-president and assistant general sales manager; and Leonard Kaufman, general counsel. November 17, 1965 MOTION PICTURE EXHIBITOR It