The Exhibitor (1966)

April 13, 1966 MOTION PICTURE EXHIBITOR EX-753 SECTION THREE Vol. 75, No. 10 EXPLOITATION I ACTUAL PROMOTIONS from the fertile minds of exhibition and dis¬ tribution that can be applied with profit to the theatre situations. This special section is published every-second-week as a separately bound, saveable service to all theatre executive subscribers to MOTION PICTURE EXHIBITOR. Each saveable section represents current submissions by theatremen and promotion plans from distributors that have originality _ and ticket selling force. Exhibitors are invited to submit campaigns on specific pictures or institutional ideas. Add EXPLOITATION to your permanent theatre library. Address all communications and submissions to the Editors of MOTION PICTURE EXHIBITOR, 317 N. Broad St., Philadelphia, Penna. —19107. “The Loved One” In S. A. RIO DE JANIERO. . . . Barbara Hines and Pamela Curran, two of the “Whispering Glades” hostesses from MGM-Filmways’ “The Loved One,” scored a publicity triumph on their arrival here by garnering huge front¬ page space in all four of the city’s daily news¬ papers. The two actresses, here on the third leg of their promotional tour for the Latin American openings of the satire, struck the fancy of the city’s press during their “PRESS WAKE” and later appeared on four of Brazil’s top television shows. They arrived here from Montevideo, Uruguay, where the Martin Ransohoff Production opened to ex¬ traordinary business at the Metro Theatre. On their first stop at Mar del Plata Film Festival in Buenos Aires, they accepted the “Best Picture Award” for the film from the Mar del Plata Cine Club. Miss Hines and Miss Curran will visit Chile, Peru, Panama, Venezuela, Trinidad and Jamaica before re¬ turning to the United States in April. Exten¬ sive promotional kits have been sent to all leading newspaper, radio and TV personnel in each country and advance reports indicate that press coverage will be sensational. Universal in Tour Tie-up Universal City Studios have announced that American Airlines is now the official carrier for visitors to the studio tour. Tickets for the tour will be available at all American Airlines ticket counters. Point of sale dis¬ plays and brochures announce the tie-up at all American Airlines sales installations. All movies shown on American’s Astrovision will end with a filmed tag inviting passengers to visit Universal on their trip to Los Angeles. In addition to making tickets for the Uni¬ versal City Studio Tour available nationally, American Airlines, whose Astrojets serve Los Angeles with non-stop service from 16 major U.S. cities has its own sight-seeing attraction at Universal — a huge mockup of the 707 Astrojet. “Countess” In Life The April 1st issue of Life Magazine fea¬ tures Charlie Chaplin and Sophia Loren on the cover and in a nine page layout and text in connection with Universal’s “A Countess From Hong Kong” which is currently in pro¬ duction in London. Cover line' reads “Charlie Chaplin Directs Sophia” and has a color shot of both of them. Caption line of the cover reads “Di¬ rector Charlie Chaplin, 76, rehearses Sophia Loren for a movie scene with Marlon Brando.” Inside text starts with six page photo lay¬ out of Chaplin and Miss Loren and Chaplin with Brando. " Winnie The Pooh Characters Wind Up Smash, Entertainer Dick Winslow accompanies Walt Disney characters at a show for young patients at Denver's Children Hospital during a 21 -city tour previous to the opening of Buena Vista's "The Ugly Dachshound" and "Winnie The Pooh and The Honey Tree." Stars Phone On ‘Boat’ Doris Day and Rod Taylor will conduct a series of telephone interviews with key newspaper editors around the country to publicize summer openings of Metro-Goldwyn-Mayer’s “The Glass Bottom Boat.” Included in Miss Day’s calls will be many to the nation’s top disc jockeys calling atten¬ tion to her Columbia Record of the title tune. 22-City Tour The most extensive and penetrating pub¬ licity tour ever undertaken by the Walt Disney Studio was recently completed on behalf of “Winnie the Pooh.” The tour, which included 22 cities in a 28-day period, was a carefully planned, highly organized combined effort by Disney and the Sears Roebuck Co. The tour covered Miami, Atlanta, Wash¬ ington, D.C., Pittsburgh, Philadelphia, Bos¬ ton, Buffalo, Cleveland, Detroit, Minneapolis, Milwaukee, Chicago, Indianapolis,' St. Louis, Kansas City, Houston, Dallas, Denver, Salt Lake City, Los Angeles and San Diego in that order. The touring group included five extremely photogenic POOH characters, created by a group of artisans and technicians at Disney¬ land. The characters were WINNIE THE POOH, EEYORE, OWL, RABBIT and KANGA. Ramrodding the tour was Disney publicist Tom Garrison, and Disneyland’s Marvin Marker was talent supervisor. Dick Winslow, Disneyland’s music director, acted as M.C. and accompanist. The tour was timed to create maximum impact at the local level, coinciding with the release of the combina¬ tion program of Disney’s — “The Ugly Dach¬ shund” and “Winnie the Pooh.” The wide range of impressive, ticket-sell ( Continued on page EX-754) THE HARPER PREMIWATHON |2„.t«umor60-fi» KT»» Q TODM V '-wtWPHAWtr.eiWf CLAY COLE rsvyRwtherton A "Harper" Premiere-A-Thon consisting of 12 hours of Go-Go Action was featured at the recent opening of Warners' "Harper" at the RKO 58th Street Theatre, New York. On the left, left to right, are Pamela Tiffin; RKO Theatres president Matthew Polon; Julie Harris; and Shelly Winters, who joined in the festivities; and on the right are Clay Cole, of WPIX-TV, and his Go-Go Girls, who provided continuous action for the premiere.