The Exhibitor (1966)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

^mimiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiimiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiimiiiiiiiiiiillliiilimiiiimmimiiiiiiiimiiiiii The NEW YORK Scene By Mel Konecoff “PURPLE SEATS?,” EXCLAIMED ONE VISITOR WITH AWE IN HIS VOICE as he moved down the aisle towards a lavish buffet. “But I guess it fits in nicely with the greens, blues, purple, and charcoal in the carpeting and wall fabrics.” This profound observation was made at the recent unveiling for industry executives of Loew’s new theatre on route 46 in Parsippany-Troy Hills in New Jersey. According to Laurence Tisch, president of the circuit, this house represents a new concept in theati'e design and decor and is one of 20 similar theatres scheduled in the company’s coast-to-coast major expansion program. Services and comforts embodied in the new 1,200 seat house include acres of macadamized, lighted free parking; spacious rocking-chair seats, widely-spaced and staggered to permit an unobstructed view of the giant 60-foot screen from any location; all-purpose film pro¬ jectors to make possible the presentation of all of the wide-screen ratios up to 70 mm; 10channel, high fidelity stereophonic sound; and robot-controlled, all-weather air conditioning. A special feature is an art gallery in which the works of local artists are displayed, the show¬ ings subject to frequent change. The boxoffice is of the counter-type. A large mural in blacks, whites, and greys is one of the striking foyer attractions con¬ sisting of a montage of motion picture symbols. Rein Rabakukk is the managing director, and during ordinary weeks, one matinee showing and two evening performances will be in order. With week-end and holiday periods, programs will be continuous. Not to neglect the area of extra profits, a large, brightly lighted refreshment stand, designed to provide instant service and featuring a host of nationally known products, is conveniently located in the lobby, augmented by a bank of built-in vending machines. The messers Tisch, Arthur M. Tolchin, and Bernie Myerson, chief executives of the circuit, participated in tape-cutting ceremonies along with the local mayor, etc. RESERVED: THIS SPACE WAS RESERVED FOR JOE LEVINE, WHO WAS supposed to tell us how great the fine documentary “John F. Kennedy: Years of Lightening, Day of Drums” is doing boxofficewise. Instead, Levine went to college, Dartmouth, to address a class in the history and appreciation of the motion picture, conducted by Arthur Mayer, a professor from way back. Joe and Rosalie were guests of honor at a party hosted by Dartmouth vice-president, Colonel Orton Hicks. But we’re left with white space. * * * ADVERTISING: THE OTHER DAY, RIDING THE SUBWAY, WE NOTICED A lad of seven or eight staring at a poster and moving his lips. The ad he was so avidly interested in had a hand clutching a gun and a figure of Paul Newman with gun in hand. The copy read: “This is Harper’s gun. See how black and shiny it is. It is Harper’s best friend. See how much Harper needs his friend. See Harper. Paul Newman is Harper. See Harper soon.” We don’t know whether or not the lad got off to run and see the film because he could appreciate the ad so well. We got off before he did. Even without the younger kids, the film is doing quite well. THE METROPOLITAN SCENE: DAUGHTER OF FOX SALES EXECUTIVE Alex Amswalder married recently at the Hotel Americana. . . . This fall, Yale University will join colleges offering a course in motion pictures covering the development of film as an art form. Concentration will be on the films of the thirties. . . . Press agent Seymour Krawitz sends along a note to the effect that the serial, “Captain Marvel,” was opening at the Trans-Lux Theatre on Broadway, but because “the Trans-Lux Theatre people, noted throughout the length and breadth of our land as humanitarians bearing vast tolerance, for the sensibilities of film critics, editors, and publishers whose lives may be occasionally touched by the psychic, physical, and sociological ills of their needed, loved, and wanted profession,” and also because it runs over 3V2 hours — a holiday was declared for critics and no screening of “Captain Marvel” was to be held. . . . Universal holding a special preview for the youngsters of magazine, press, radio, and television representatives of “And Now Miguel,” the new Bob Radnitz production, at the DeMille. . . . Nancy Sinatra sings “The Last of the Secret Agents” on a Reprise Record, which Paramount is pushing like crazy? Wonder why? Denver Airport Joins Skyport Cinema Service Indianapolis 500-Mile Race Via Satellite To England UNIVERSAL CITY, CALIF.— An historic addition has been made to this year’s live Visualcast of the famed Indianapolis Speed¬ way 500-Mile Race with the announcement that it will be beamed via the Early Bird satel¬ lite to 12 theatre locations in Great Britain. The disclosure was made by Tom Dunn, sales executive for MCA-TV. The foreign-beamed Visualcast came as a direct result of the tremendous success of the event for the past two years in 143 theatres and auditoriums throughout the United States and Canada, and marks the first time Early Bird has been used for such a purpose and the first time it has been utilized for such an ex¬ tended period of time for a single event. This premiere inter-continental Visualcast of the 50th annual Golden Jubilee “500” is the first phase of a project that will, in the near future, become an international event that will blanket the world. To date, Germany, France, Italy, and Sweden have already been lined up for the Early Bird coverage next year of this annual event. The satellite Visualcast on May 30 will be¬ gin at 6:30 p.m. London time, and will last for two hours, which includes the final hour and 45 minutes of the actual race “live” and 15 minutes of taped highlights of the first part of the event. In the United States and Canada, the entire “500” live Visualcast from start to finish, in¬ cluding 30 minutes of prerace activities, will be seen in 177 locations covering 144 cities in 43 states and provinces. June 22 Bow For “Max” NEW YORK— “The Blue Max,” 20th Cen¬ tury-Fox’s epic adventure-drama of World War I, will have its reserved-seat world pre¬ miere at the Sutton Theatre, New York, on June 22, it was announced jointly by Sidney G. Deneau, executive vice-president of Rugoff Theatres, and Joseph M. Sugar, 20th-Fox vicepresident in charge of domestic sales. The decision to present “The Blue Max” as a hard-ticket attraction was reached, accord¬ ing to Sugar, following a screening of a rough cut of the film in London which was attended by Darryl F. Zanuck, 20th-Fox president; Sey¬ mour Poe, executive vice-president; Sugar; Jonas Rosenfield, Jr., vice-president and direc¬ tor of advertising, publicity, and exploitation; and David Raphel, vice-president of 20th Cen¬ tury-Fox International. New Pact For Conrad BURBANK, CALIF.— Jack L. Warner, who recently promoted William Conrad to execu¬ tive producer status on a number of Warner Bros, motion pictures to be made within the next year, has announced that Conrad has been awarded a new long-term contract. Conrad was appointed to his new produc¬ tion post last December. The first of the pro¬ posed 12 pictures on his schedule is well under¬ way: “An American Dream.” Conrad is directly responsible to the presi¬ dent of Warner Bros, for his schedule of top productions to be filmed in color and scope. In addition, Conrad has at least four other properties in various stages of preparation. They include “A Covenant With Death,” “Speak Not Evil,” “House On Green Apple Road,” and “The Cool Ones.” DENVER — A free movie lounge for wait¬ ing air travelers has opened at Denver’s Stapleton International Airport. The Skyport Cinema free movie seivice in¬ cludes travel, sports, and business short sub¬ jects on a continuous 10-hour schedule, daily and weekends. The 50-seat lounge is located in the mezzanine of the airport’s new terminal building which opened April 1. Movie lounges are already operating in Cin¬ cinnati, Minneapolis-St. Paul, Kansas City, and Atlanta airports. Skyport Cinema is a di¬ vision of Modern Talking Picture Service, Inc., nation’s largest distributor of public re¬ lations films. The films shown are provided by various associations, government agencies, and major corporations and range from 14 minutes to Vk-hour long. Film showings are extended beyond sched¬ uled hours whenever heavy air traffic generates a substantial audience. Average viewing time by waiting passengers at Skyport Cinema lounges is slightly more than one hour. Surveys at Skyport Cinemas show that the free movies are especially popular in afternoon and evening hours and during heavy air traffic periods. The service is growing, Modern’s management believes, for the same reason that new entertainment systems are popular aboard jetliners; air travelers with time on their hands greatly enjoy being entertained. 1*5 April 20, 1966 MOTION PICTURE EXHIBITOR llllllllillllJIIIIIIIIIIIIIIIIMr