The Exhibitor (1966)

Record Details:

Title:
The Exhibitor
Date:
1966
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (Feb-May 1966)
Leaf #:
000442
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
September 21, 2023
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Why Are So Many Successful Exhibitors Switching to Futura Projection Lamps? MAYBE THEY KNOW SOMETHING For instance, they know that in-and-out of picture focus usually is the result of ex¬ cessive aperture heat which causes film buckling. They also know that excessive aperture heat usually results from an attempt to obtain increased screen light with a poorly engineered optical system. They found out that high picture brilliancy and sharp focus, with much less heat at the aperture, are obtained with the use of Strong Futura Lamps. Your projectionist shouldn’t be saddled with obsolete equipment which causes film distortion and emulsion damage if you expect him to put an acceptable picture on the screen. Accordingly, you should do as so many theatres are doing. Switch your lamps, even if new, to these modern Futuras. YOU CAN’T PASS THE BUCK! You can’t say you’d do anything to improve your business as long as you delay. See your Strong dealer now, or write for brochure. ELECTRIC CORPORATION 21 City Park Avenue Toledo, Ohio Strong Lamps are Used in 70% of All American Theatres. PE-2 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR April 20, 1966