The Exhibitor (1966)

Spots, Trailers Ready For "Lost Command" Applicant Seeks CA TV Franchise For Brooklyn Via Phone Facilities NEW YORK — Columbia Pictures is ser¬ vicing a broad range of featurettes, tv spots, and theatrical teaser trailers to television sta¬ tions and theatres across the nation as part of the extensive promotion and advertising campaign being put into action for the forth¬ coming release of Mark Robson’s “Lost Com¬ mand.” The television materials include four tele¬ vision featurettes. One is titled, “Claudia Cardinale Talks to George Segal,” produced off-the-cuff in Spain during the shooting of the feature. A between-the-scenes interview, the featurette is a discussion between the stars in which they talk about their careers. How movie kissing scenes must pass the exacting requirements of the director, sound, and electrical crews is scrutinized in “How to Kiss A Girl.” The five-minute sequence is a series of screen-kissing rehearsals shared by Anthony Quinn and Michele Morgan, and Alain Delon and Claudia Cardinale. The four stars also provide footage in “An Actor’s Life For Me,” which spotlights their off-screen activities and what they do to relax between scenes. Mark Robson is the subject of the fourth featurette, “The Un-split Second,” which de¬ tails some of the directorial methods that have produced such motion pictures as “The Bridges at Toko-Ri,” “Peyton Place,” “The Prize,” and “Von Ryan’s Express.” In addition to the four featurettes, Columbia has produced a full range of television spots highlighting the intense action of “Lost Com¬ mand” and the cast of international stars. N.Y. Appeals Court' Affirms Dismissal of Preminger Suit NEW YORK— The Appellate Division of the Supreme Court of New York County, by a vote of four to one, affirmed the Supreme Court in its dismissal of a complaint brought by Otto Preminger and Carlyle Productions against Columbia Pic¬ tures and Screen Gems which sought an injunction to prevent the showing of “Anatomy of a Murder” on television. Yates joins AI-TV NEW YORK — As part of a major expan¬ sion program in American International Tele¬ vision activities, Richard G. Yates has been appointed syndicated sales manager for the company, AI-TV vice-president Stanley Dudelson announced. The strengthening of the sales force, Dudelson stated, was one facet of AI-TV’s increased programs, which include an intensi¬ fication in sales drives for present packages, the possible entrance of AI-TV into co-produc¬ tion arrangements for one-half hour shows and cartoon series, and a greater emhpasis on childrens’ color specials for holiday periods. NEW YORK — Bartell Cable TV Systems, Inc., a subsidiary of Bartell Media Corp., has applied to the New York City Board of Esti¬ mate for a CATV franchise covering the bor¬ ough of Brooklyn. The application would substantially expand the current franchise service program author¬ ized by the city for two areas of Manhattan and one in the Bronx, said Melvin M. Bartell, president. If the franchise is authorized, he said, the company would be the first organization to utilize the New York Telephone Co.’s special installation equipment on a leaseback basis. None of the three existing Manhattan or Bronx franchisees employs such facilities or personnel or provides such service, he said. A fair test of CATV installation techniques, Bartell said, should seek out the best proce¬ dures and equipment available. Bartell Sys¬ tems’ proposed utilization of telephone com¬ pany personnel will bring the most efficient CATV service to the community at the earliest possible time, he said. The Bartell application points out that a great percentage of tv homes in Brooklyn now get poor reception. While inadequate recep¬ tion is tolerated in black and white tv, he said, it would make impossible a satisfactorily view¬ able picture in color. CATV, by assuring uni¬ formly superior reception, will be vital to viewers when all 12 New York City VHF and UHF channels will be broadcasting in color. LIQUIDATION SALE J. STONE, AUCTIONEER |j*£.lfOJIES THEATRE 175 Huntington Avenue Boston, Mass. Near The Prudential Center WEDNESDAY, JUNE 1 AT 11:00 A.M (Inspection can be made at the Theatre, now in operation, w anytime up to •: ■; and including June 1). THEATRE Leasehold Sold to Christian Science Church of Boston A LIQUIDATION AUCTION SALE will be conducted by J. Stone of all the appurtenances of the Theatre. ALL EQUIPMENT AND EFFECTS WILL BE SOLD INCLUDING: • COMPLETE PROJECTION AND SOUND EQUIPMENT • MARQUEE • STAGE DRAPERY AND MOTORS • 50 TON WESTINGHOUSE AIR-CONDITIONING PUNT • ELECTRICAL FIXTURES • OFFICE EQUIPMENT • TICKET EQUIPMENT • DISPUY CASES • PLUMBING FIXTURES • CARPETING TERMS: CASH OR CERTIFIED CHECK For Further Information Contact: J. C. STONE & COMPANY 70 STATE STREET, BOSTON, MASS. LA 3-2477 ••••••••••••••••• May 1 8, 1 966 MOTION PICTURE EXHIBITOR 13