The Exhibitor (1966)

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New Simplex Only the industry’s most experienced projector manufacturer could have built this new baby. Here, at last, is the one 35-70 mechanism combining brilliant new design features with the same great precision engineering and rug¬ gedness that have put more Simplex projectors into theatres than any other make. Operation is simple, reliable and familiar. Any projectionist who has worked with Simplex 35 (and who hasn’t?) is already at home with its ba¬ sic systems and components. Changeovers between 35mm and 70mm take just seconds. This is a mechanism that can take the scare out of emergencies. Not only is it American built from top to bottom, but it’s backed up by the largest and most readily available supply of parts. Many of the components are actually interchangeable with Simplex 35mm National THEATRE SUPPLY COMPANY Subsidiary of General Precision Equipment Corporation parts. The new 35-70 accommodates all American lamp houses without shims or adapters. And for extra boxoffice in¬ surance, the new mechanism features unitized construction permitting com¬ plete sections to be quickly and indi¬ vidually replaced. Is your theatre ready for the future? Before you spend one penny for projec¬ tion equipment, check your National man for all the facts about the new Simplex 35-70. BRANCHES COAST TO COAST • HOME OFFICE; 411 SETTE DRIVE, PARAMUS, NEW JERSEY 07652 • PHONE: (201) 265-2700 PE-4 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR May 1 8, 1 966