The Exhibitor (1966)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

I I '* hi ;( "COCA-COLA" AND "cOKE" ARE REGISTERED TRADE-MARKS WHICH IDENTIFY ONLY THE PRODUCT OF THE COCA-COLA COMPANY. ‘ Talk About Good Reviews, Look At This One: ..i i i 1 I THEATRE eiRCUIT CHANGES TO COKE TRACE-MARK® AND ADDS $3100 TO DRINK SALES ‘st ! m 8t / f > ll Y ■'»_ '-n IS I h? an 4,r onice I \ !'S y ■e ■;-h / ifi* / an ed I The selling power of Coca-Cola has been dramatically demon¬ strated by a foremost New Y ork theatre circuit.* They recently changed to Coke at their re¬ freshment counters. Announcing the powerful results, the Circuit reports: “During the summer . . . for . . . 9 weeks ... as compared to the same period last year . . . our counter drink sales increased $3100 over last year or 25% . . . The figures reflect that Coca-Cola has had a great effect upon increasing counter drink sales for our theatres." The Circuit added, . . our . . . sales per patron reached a new high , . . Since we started to use Coca-Cola, our sales per patron increased 2.5 cents . . Have you discovered what this theatre circuit has? Coca-Cola, the world’s best selling soft drink, can increase your soft drink sales, too . . . plus help sell other snack items. Coke wins an 'Oscar’ every year for outstanding sales per¬ formance atrefreshment stands. And you know what an 'Oscar’ can do for box-office receipts. To book Coke for your theatre, Just call your local Coca-Cola Representative. *unmiicited t0stimxmmt from our files y n k 6 r things PO May 18, 1966 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-11