The Exhibitor (1966)

^dn t it ^Sig^lited to If you’ve been closing one eye making compromises and concessions with your accustomed high standards, you’re taking half a loaf! You really should get to know Massey. If you’re settling for less than the best while you’re paying top dollar, it’ll pay you to talk with a Massey man about your seating needs. Small or large, your very first experi¬ ence with Massey will tell you why so many exhibitors use no one else. Interested? now featuring MASCOFOAM SEAT CUSHIONS More durable, more comfortable, safer. Fire and moth-resistant, won't lump, sag or mat. Moulded to "breathe" and may be cleaned. Ask for samples. MANUFACTURERS: Foam rubber & spring cushions; coverings. DISTRIBUTORS: Upholstery fabrics, general seat supplies. SEATING CO. 100 TAYLOR STREET, NASHVILLE, TENN. _ Phone: CHapel 2-2561 _ New Trailer Sells Sprite ATLANTA — Two new 30-second, 35 mm full-color film trailers featuring Sprite, plus an array of high profit refreshment treats, are now available to help conventional and drivein theatre operators promote their conces¬ sion stands. Snack Bar profit makers such as candy, ice cream and popcorn are featured in the conventional theatre trailer while hot dogs are also included in the drive-in theatre version of the intermission film. Both films utilize a lively animation tech Demarest Joins NTS Staff David L. Demarest, an engineer with 37 years of experience in motion picture sound system installation and development, recently joined the technical staff of National Theatre Supply Company. He is pictured above with Willy Borberg (right), principal engineer of the com¬ pany. Formerly a staff engineer with Altec Service Corp., Demarest has been active in the design and development of sound reinforcement sys¬ tems, speech input equipment and motion pic¬ ture sound systems. He has designed sound systems for theatres, arenas and convention halls throughout the nation. His experience also includes the preparation and editing of service manuals for exhibitors, and liaison activities between equipment manufacturers and field personnel. In addition to staff responsibilities at Na¬ tional Theatre Supply headquarters, he will act as a special consultant to N.T.S. branches and exhibitor customers. Demarest will be working in close associa¬ tion with Borberg, principal engineer of Na¬ tional Theatre Supply’s Projection Products Department, who is internationally recognized for his design work on the Simplex line of motion picture projectors and sound systems. Borberg directed the design of the Simplex XL, the most widely used motion picture projector in the world. In addition to holding 20 patents, he is the recipient of two “Oscar” awards from the Motion Picture Academy of Arts and Sciences. nique featuring a cartoon character named “Charlie,” who is shown enjoying an ice cold cup of Sprite and typical refreshment food items. The two films may be obtained by writing to The Coca-Cola Co., Attention; Theatre and Conce.ssions Manager, 310 North Avenue, N.W., Atlanta, Ga. 30301. ASHCRAFT SUPER CORE-LITE CORE-LITE CINEX SPECIAL 35/70 PROJECTION LAMPS AND HIGH REACTANCE MULTI-PHASE RECTIFIERS World's Standard Of Projection Excellence r Unbreakable METAL REFLECTORS 4 MAXIMUM SCREEN ILLUMINATION GUARANTEED 5 YEARS NON-PITTING NON-TARNISHING A Precision made Product. Write for literature or see your Theatre Supply Dealer. HEYER-SHULTZ, INC. Cedar Grove • New Jersey CARBON ARCS . . , FOR FINEST PROJECTION . . . Compact Xenon Arcs J[l<hViai*te division • Brighter Light on Screen • Longer Burning per Carbon / 'X^F’rrtOJ^ LAMPHOUSES • X. r'Tfi.OM POWER SUPPLIES • More Economical ... / ~ ■ — . CARBONS, INC., BOX K, CEDAR KNOLLS, N. J. 07927 . . . products division PE-16 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR May 18, 1966