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Tudor Style for Mariemont East
Lights concealed above the white and orange bannered marquee emphasize the detailed English Tudor style of off-white stucco and wood trim exterior of Mid-States' Mariemont Cinema East Theatre. Sidewalk
carpets of orange and red greet patrons.
■ Mariemont Cinema East, in suburban Mariemont Village, was reopened recently by the new owners, Mid-States Theatres, at a cost of $185,000.
The exterior was redesigned in English Tudor style to conform with the area build¬ ing code.
The charm of the 717-seat house is reflected in the Tudor color scheme of gold and rich orange, accented by deep shades of blue and green.
The architect’s objective in redesigning the foyer-lobby was to give the illusion of ad¬ ditional space. A recessed concession stand
on the back wall adds to this illusion.
Lobby walls are surfaced in a textured orange vinyl fabric and stripes of textured gold. One lobby wall features a hand carved, specially designed shield bearing the Marie¬ mont Cinema East crest.
The foyer floor, of hand crafted Terra Cotta tile, introduces the theatre’s warm earth colors. Carpets in lobby and auditorium are of an abstract design on gold.
The auditorium walls are covered with al¬ ternate gold and orange painted aluminum strips, concealing a high quality public address system. The seats are upholstered in gold and walnut. There is extra knee room and the seats are staggered. The gold curtain covers the entire front of the audi¬ torium and when opened on its curved track, seems to disappear into the sidewalls to be¬ come a part of the decor.
The lounges were given special treatment. The walls of the ladies powder room are surfaced with a gold-on-gold Hobnail vinyl. Gold leaf mirrors, flanked by frosted gold antique light fixtures, reflect the rich textures of gold and white.
In the men’s lounge, blue Hobnail vinyl fabric covers the walls.
In addition, the dramatic atmosphere of the theatre is further enhanced by an inno¬ vation for a theatre in this area — the installa¬ tion of a background music system through¬ out the theatre and also under the marquee. Music plays continously, but when curtain time arrives, the music in the auditorium au¬ tomatically shuts off.
CUSTOMERS LOVE THE
MODEL
1082 LOUNGER
HOW GRIGGS PUSH-BACK CHAIRS WORK
AND CONVENIENCE
Profits Climb with improved Seating
It’s easy-in and easy-out for your customers when you have installed Griggs PUSH-BACK® chairs. Seated patrons merely push back in their seats to permit others to pass.
Griggs PUSH-BACK® models provide more comfort than most chairs used in homes. Seats are always down for safe, sure seating. Your concession business improves, too, when customers can leave their seats easily without disturbing others.
If you are looking for happier patrons who will return often, greater concession sales, more seats per area, reduced seating maintenance, and many other benefits, write for complete details on Griggs PUSH-BACKS® or ask your distributor.
GRIGGS Equipment, Inc. • p. o. box 630, belton, Texas 76513
PE-16
PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
August 17, 1966