The Exhibitor (1966)

MOTION PICTURE EXHIBITOR EX-783 August 17, 1966 i Community College Mulls Theatre Manager's Course GLOVERSVILLE, N.Y. — Lou Hart, gen¬ eral manager of Schine Theatres, is hopeful that his ambitious plan for the addition of a motion picture theatre manager’s course at the Fulton-Montgomery County Community College will materialize by January, 1967. The institution, located in Johnstown, is a two-year affair that is part of the growing State University system. Hart has received endorsements of his project from Sidney Kallet, Kallet Theatres, based in Oneida, N.Y., and from Sumner Red¬ stone, Boston circuit operator and an official of National Association of Theatre Owners. He also anticipates support from Fabian The¬ atres and Stanley Warner Corporation, both of which conduct houses in the Albany exchange district. Hart, who explains the theatre manager’s course is designed to “meet an acute man¬ power shortage,” would hold an organization meeting of the circuits and other interested exhibitors. “Stagecoach” Rolls Along Paul Laminack, manager, Midstate Amuse¬ ment Corporations Liberty, Walla Walla, Wash., recently had the first engagement of 20th Century-Fox’s “Stagecoach” for miles around so he used the theme “Walla Walla Area Premiere” throughout his campaign. He obtained a stagecoach and had it tour the downtown area and then arrive at the theatre a half hour before show time carrying as pas¬ sengers “Miss Walla Walla”, Paula Batt; the Junior Miss Walla Walla, Becky Gehr; and the Walla Walla Dairy Princess, Deanna Depping. I Of course, the stagecoach delivered the print of the film for the show. When it arrived a snapshot session was held while friends and relatives and the press took pictures. A square dance demonstration by the Hi-Steppers followed. All theatre personnel dressed in western style clothing; and an antique Win¬ chester rifle collection was arranged for display during the film’s engagement. This promotion resulted in good news coverage and fine com¬ ments from patrons. “Batman” ( Continued from page EY-781) coast-to-coast. The film also will be promoted in the comic books themselves, with ad layouts and cnnv. Rickshaw used in Cleveland as bally for Columbia's "Walk, Don't Run" at the Hippodrome. Passers-by were advised of the local playdate via a poster at¬ tached to the back of the vehicle. "Modesty Blaise " Holds Marathon 12 Hour Party In Southampton Fred Flintstone took Barney Rubble to the Indiana¬ polis Motor Speedway recently to enter his Bedrock City Rockmobile in next year's "500" while they were in town for the multiple premiere of Columbia's "The Man Called Flintstone." Air Lines' Mag Plugs “Paris” An elaborate two-page spread on “Is Paris Burning?”, illustrated with full-color scenes from the forthcoming Paramount Pictures road show attraction, is featured in the current issue of Esprit!, the magazine of Continental Air Lines. Hundreds of thousands of Continental’s passengers during the coming months will be exposed to the article on “Is Paris Burning?”, which is described as “one of the most signifi¬ cant motion pictures of our time.” Based on the best-selling book by Larry Collins and Dominique Lapierre, the Para¬ mount-Seven Arts-Ray Stark presentation has its American premiere in November at New York’s Criterion Theatre. EXPLOITATION— an encyclopedia of useable exploitation stunts — is published every other week as a section of Motion Picture Exhibitor Pictured in front of Jazzmobile which traveled De¬ troit with live musicians heralding the world pre¬ miere engagement of "A Man Called Adam" are, from left to right. Jack Cataldo, manager of the Palms Theatre; Pat Klem, executive secretary; and Si Lax, Embassy Pictures representative. When the 6:38 PM train to Southampton left the ruins of Penn Station recently, it was carrying, in two specially reserved and deco¬ rated parlor cars, over 60 members of the “working” press. They better had be well rested, because they were embarking on a 12 hour, non-stop, “Modesty Blaise” bash hosted by 20th Century-Fox to mark the opening of the DeLuxe Color “pop-op-bop” comedythriller, which stars Monica Vitti and Dirk Bogarde, in more than two dozen metropolitan area theatres. First, there was the train ride itself, which was actually a rolling party. A live rock and roll group, a continuous fashion show of Tarquin (Ebker) designs for Samuel Robert and various “unplanned” activities occupied the guests until they arrived in Southampton. In keeping with the far-out tone of the evening, favors were distributed to the travelling revel¬ ers, including Dijit Nail Decorations and W’Eyes Guise Eye-Brellas, used in “creative play” during the trip. Upon arrival, dinner was held under a spe¬ cially erected tent on the lawn of Herb Mc¬ Carthy’s famous Bowden Square Restaurant in Southampton. Following dinner, the entire group was bused to Bob Goldstein’s “Lightworks At L’Oursin” — the wildest nightclub this side of Casablanca. “Lightworks” is the ultimate in the new mixed-media form of en¬ tertainment and the first one to be successfully integrated into a nightclub. It consists of films, slides, music, dancing, lights, lights, and more lights. A little before midnight, the wild ac¬ tivity of “Lightworks” came to a halt, chairs were rearranged and via special 35mm projec¬ tion installed for the occasion, there was the first public screening of “Modesty Blaise.” Also invited to the “Lightworks” were ceebrities and social figures who summer in the Hamptons. And then (yes, there’s more — this party never stops) it was on to the posh Southamp¬ ton Bath and Tennis Club where a torchlit, sunrise, champagne breakfast Jbeach party was held. There was swimming in the heated pool and dancing to a live group. The press was then poured onto a special “Modesty Blaise” express for a rapid return to the more placid pace of New York. While patrons waited for showings of United Artists' "The Russians Are Coming" at the Keppner-Tarantul Burnside, East Hartford, Conn., an accordionist obliged with request tunes.