The Exhibitor (1966)

Canadian "Showarama '66" Features Top Panel Of Industry Spokesmen Free Circulation Won For Audio-Visual Material WASHINGTON — President Johnson signed a treaty proclamation respecting the “Agree¬ ment for Facilitating the International Circu¬ lation of Visual and Auditory Materials of an Educational, Scientific, and Cultural Char¬ acter,” known as the “Audio-Visual Agreement of Beirut,” which brings the United States into full partnership in this international conven¬ tion that provides for duty-free importation of educational audio-visual materials. His action permits deposit of this government’s accep¬ tance of the treaty with the Secretary General of the United Nations. These steps culminate 20 years of effort by educators and the audio-visual industry, prin¬ cipally the makers of educational motion pic¬ tures and related classroom teaching aids. The United States leads the world in the develop¬ ment, use and international sale of these materials. The world-wide dissemination of these educational materials by American uni¬ versities and commercial organizations, through private channels of trade, is an ideal compli¬ ment to this government’s foreign information program, say spokesmen of the U. S. Informa¬ tion Agency. The agreement and legislation permit the duty-free importation of motion pictures, re¬ cordings, filmstrips, slides, maps, charts, posters, models and recorded videotape, when these materials have been certified as of interna¬ tional educational character. The duty-free and unrestricted flow of edu¬ cational audio-visual materials has been pos¬ sible in varying degrees as to about 20 countries, but this formal step by the U. S. Government is expected to double that number and increase the flow many-fold within the foreseeable future. Other countries, some of whom were non-participating members like the United States, may now be expected to join the agree¬ ment or to complete formal steps of participa¬ tion. Roslyn Changes Hands NEW YORK— The Roslyn Theatre, Ros¬ lyn, L.I., has been taken over by Ros Theatre Corp. from previous operators A1 and Sey¬ mour Pollack. The theatre, which will be com¬ pletely refurbished with modern projection, sound, seating, and decor, has become a mem¬ ber of the Independent Theatre Owners Asso¬ ciation of New York. WB Insists On Stress For “My” Instead Of “Wife” NEW YORK — Warner Bros, is calling the attention of editors to the fact that the word “My” is underlined or italicized in the title of the new Technicolor motion picture comedy, “Not With My Wife, You Don’t!” “It has come to our attention that the title of “Not With My Wife, You Don’t!” is being printed frequently without the de¬ noted emphasis on the possessive pronoun,” a Warner Bros, spokesman stated. “This may result in considerable misunderstand¬ ing, as you will see if you sound out the phrase with the emphasis on any of the other words. If no emphasis is shown, there is a tendency to stress the Avord ‘Wife,’ which gives the title a different meaning from what is intended and from what is represented in the film. We trust, therefore, that editors will keep a sharp lookout for the underlined ‘My’.” Tevlin Joins Superscope SUN VALLEY, CALIF.— C. J. “Tev” Tev¬ lin, formerly vice-president in charge of studio operations at RKO Studios and later head of facilities and motion picture operations for Howard Hughes Productions, has taken a senior executive position with Superscope, Inc., president Joseph S. Tushinsky reported. Tevlin will be responsible for administra¬ tive procedures and policies affecting the na¬ tionwide distribution of Sony tape recorders, Sony tape and accessories, and Marantz highfidelity stereo components. Weinfraub Exits Tele-graff NEW YORK — Charles Weintraub has re¬ signed as vice-president in charge of west coast operations for Tele-graff Film Corp., and as head of World International Film Corp., Tele-graff’s production arm, it was an¬ nounced by E. Jonny Graff, president. TORONTO— Leading Canadian and U.S. sales experts and movie industry executives will be guest speakers at industry luncheons scheduled for “Showarama ’66” combined convention and trade show of the motion pic¬ ture and concession industries, Nov. 7 to 10 at the Inn On The Park, Toronto. Speaker at the Motion Picture Theatres’ As¬ sociation of Ontario opening day luncheon on Monday, Nov. 7, will be Marshall H. Fine, past president of the National Association of Theatre Owners. On Tuesday, Nov. 8, the luncheon speaker will be William H. Gove, outstanding Florida sales executive who heads his own consultant organization in Coral Gables. Gove will ad¬ dress the combined meetings as a special guest of the National Association of Concessionaires. The key Canadian speaker at the industry luncheon on Wednesday, Nov. 9, will be Chrales (Bud) Hoffman of Toronto, one of Canada’s best-known sales experts and public speakers. Hoffman is vice-president and man¬ aging director of Niagara International Centre in Niagara, Falls, Ontario. A number of open forums and panel discus¬ sions will also highlight the convention. Key speaker at a special panel discussion on mo¬ tion picture advertising on the opening day of the convention will be Paul N. Lazarus, New York, executive vice-president, National Screen Service Corporation. Richard Lederer, vice-president of advertis¬ ing and publicity for Warner Bros., New York, who had previously been announced as guest speaker for one of the opening day advertising forums, leaves for Europe just prior to the Showarama opening and will be unable to attend. The 75 available display booths for the Trade Show have been completely sold out, and registration is expected to exceed five hundred for this first joint convention, which will be the largest all inclusive industry affair ever undertaken in Canada. Col. Declares Dividend NEW YORK— The board of Columbia Pic¬ tures declared the quarterly dividend of $1.06/4 per share on the $4.25 cumulative pre¬ ferred stock, payable Nov. 15. Members of the Will Rogers Hospital executive committee and their wives, left world premiere of United Artists' "Hawaii' at the DeMille, New York; right, to right, Si Fabian, Eugene Picker, and Sam Rosen, are seen left at the recent United Artists president Arthur Krim, Mrs. Krim, center, and Julie Andrews, star of the film, arrive at the same affair. October 26, 1966 MOTION PICTURE EXHIBITOR 13