The Exhibitor (1966)

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PRICE SLASHED! ONL Y A FEW LEFT — $2.75 DO IT NOW! MOTION PICTURE EXHIBITOR ^ O O K S H O P 317 N. Broad St., Philadelphia, Pa. 19107 Enclosed $ for copy(s) of " SHOWMANSHIP IN ADVERTISING " ship postpaid to: NAME . ADDRESS . No COD Shipments — In Canada add 25( — Foreign add 50f First come. First served! LAYOUTS • STYLES • CROPPING PHOTOS • ORDERING CUTS * REVERSE PLATES * THE AMUSEMENT PAGE • OFF¬ SET • BALANCE • HEAD¬ LINE WRITING • SALES LINES * TYPE FACES * COP WRITING * COMPOSITION * SIGNS * LETTERPRESS * OFFSET • SILK SCREEN • MATS • THE AMUSEMENT PAGE • SAM¬ PLING • HERALDS * WINDOW CARDS • COUNTER CARDS • and 1000's OF OTHER ADVERTISING SUBJECTS. Authored by Men who Know! While they last! 236 BIG PAGES