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/ Vorelco * | and now
projection, /I fqre/co’ sound,
of course... too!
Selected for the Sack Cheri, the first downtown theatre to be built in Boston in years.
Sack Cheri owner Ben Sack built a first run, top rate theatre that has the best of everything in furnishings, decor and equipment. It is also nota¬ ble for something else. It has the very first Norelco all transistor 6-4-1 sound system installed in a U.S. theatre.
film track from single channel optical to 6 channel magnetic. All transistor plug-in amplifier units. A built-in self-testing system. And the remarkable achievement of compacting this entire ultra-versa¬ tile system into two 15" wide wall-mounted cabinets.
Academy Award winning Norelco A All 70/ 35mm projectors were the obvious choice for projection. But the new Norelco sound system gives the Sack Cheri all the benefits of superior Norelco sound as well as sight. Benefits such as six individually ad¬ justable channels capable of attaining perfect acoustical balance anywhere. Pushbutton sound selection of 3 non-sync sources and every type of
That’s Norelco engineering for you. And now you, too, can install all Norelco sight and sound. But you won’t be the first.
Your authorized Norelco supply dealer will gladly provide all the facts.
/Vorelco
MOTION
PICTURE
EQUIPMENT
DIVISION
North American Philips Company, Inc., 100 East 42nd Street, New York
PE-4
PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
November 16, 1966