The Exhibitor (1966)

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Dr. William K. McBride (left) and Richard Brandt, president of Trans-Lux, put their handprints and signatures in cement outside the Trans-Lux Theatre at Colonial Park Plaza in Harrisburg. The theatre will continue the custom, using local personalities and public school honor students. §€ it * This stainless steel sculpture was designed especially for Trans-Lux and executed by the noted sculptress Muriel Kaplan. Consisting of two large steel plates, it stands nearly nine feet tall and weighs 800 pounds. The upper portion is free to rotate with passing air currents. Trans-Lux Opens Newest Addition The trans-lux theatre in Harrisburg boasts many ‘ firsts in theatie construction. Of contemporary design, with landscaped exterior gardens, the theatre facade utilizes a great amount of glass wall partitions to expand the viewing area from within. Designed by Drew Eberson, the Trans-Lux has an exterior theatre construction which provides a sizable portion of available land to gardens contained within circular and rectangular malls. A specially commissioned freeform sculpture of stainless steel, designed by Muriel Kaplan, serves as an impressive center-piece in the circular mall. From the terrace, one enters the lobby through glass doors and is confronted with walls of red and bronze textured vinyl, contrasted with terrazzo floors of beige and white Fast the antique white boxoffice is another set of glass doors leading to the foyer where begins a vast expanse of custom-designed black and gold carpeting that continues throughout the auditorium. . , , , r , , The foyer w^alls are of the same vinyl pattern as the lobby, except for a handsome display of hand-painted replicas of classic Persian art. . . Solid formica doors lead from the foyer into the auditorium foyer aisle w'here flowing o-old shadow-striped drapes envelope the entire area. The wide and comfortable seats— 1,000 of them — are body-form, self-rising with red Amerlon upholstery and natural wood armrests. The new theatre's lobby. The terrazzo floor of biege and white is contrasted with red and bronze vinyl textured walls. The boxoffice is antique white. Theatre personnel wear colonial dress in keeping with the rich historical lore of the Keystone State. Pictured is an exact replica of 18th-century garb. The 1,000-seat auditorium of Harrisburg's new Trans-Lux Theatre. The Cinerama screen has a curvilinear width of 70 feet and can accommodate every projection ratio— Cinerama, CmemaScope, 70mm and 35mm, wide and standard screen, and the new 3D process. Draperies have flecks of gold ■ ■ ; November 16, 1966 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-9