The Exhibitor (1966)

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il OMAHA, NEB. — The 1400 seat, new r cric Theatre in Pennsauken, N.J., features iound and projection equipment supplied by Ballantyne Instruments and Electronics, Inc., Omaha. The Eric is owned by Sameric Cor¬ poration and is operated by Samuel Shapiro. The theatre equipment supplied by Ballantyne includes Ballantyne 6-4-1 solid state alltransistor sound, 70/35mm Norelco twin projectors, Strong Futura II arc lamps, Technicote screen, Neumade him handling equip. ment and Kollmorgen lenses. Projecting skywards is the impressive Eric sign, a three sided high-rising tower where each of the four letters is bolding placed on an illuminated disc. By eliminating the movie marquee on the building, the Eric achieves a new and modern appearance, add¬ ing dignity to the community. The outside facade features vertical panels which are enhanced by trees and shrubs. To facilitate the handling of long lines and large dispersing crowds, Eric constructed a drive-up, glass enclosed entrance as an ad¬ dition to the main building. The decor of the spacious lobby and con¬ cession area includes wood panelled walls; plaid, deep pile carpet, and plants. J The NEW TECHNIKC TE JET IJH HITE SCREEN” A SPECIAL COATING uniformly scatters incident light regardless of incidence angle and provides an easily cleaned appearing surface with substantially less gloss than conventional flat finishes. WILL STAY WHITER LONGER! WILL GIVE BETTER CLARITY L AND COLOR RENDITION! and r Yft-lYl SCREEN ' . . . The anti-static pearlescent screen that excels for both 35mm and 70mm. THE FINEST IN DRIVE-IN SCREEN PAINT! "SUPER-WHITE7“HI-DENSITY" . . . the old stand-by! / ... for stipple effect Better than ever. / with lamb's wool roller. “VINYLKOTE” Available from your . . authorized Theatre . . . vinyl plastic water — c- .1 £ mix for clean surfaces. Equipment Supply Dealer. TECHNIKOTE corp. 63 Seabring St., Brooklyn, N, Y. 1 1231 We’ve stayed with the Gold Standard! The gold you see on a Kollmorgen Projection Lens symbolizes four points of superiority: 1. Best and fastest American lens. 2. Contrast and image quality is higher due to superior design. 3. Screen brightness is significantly higher, and it is the test standard of American projection lamp makers. 4. Screen distribution is far better due to design quality and extra-large rear aperture. A demonstration will convince you there’s no substitute for Kollmorgen’s “Gold Standard’’. Ask your equipment dealer. AMERICA'S NUMBER 1 SOURCE OF OPTIMUM IMAGE QUALITY CORPORATION NORTHAMPTON. MASSACHUSETTS November 1 6, 1 966 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-13