The Exhibitor (1966)

Strong Offers New future Line STRONG’S FUTURA I TOLEDO, O. — A powerful new low-priced Futura I projection arc lamphouse which burns a 13.6 mm positive trim within a range of 130 to 160 amperes, has just been announced by The Strong Electric Corporation. Efficient utilization of the standard 20-inch length carbons is said to insure the most possible light per carbon dollar, and permits projec¬ tion of an extra reel of film per carbon. This new D. C. angle trim lamp which has water cooled positive contacts, supplements the 11 mm 75-105 ampere Futura I, the 11 mm 100 125 ampere Futura II and the 13.6 mm 120-160 ampere Futura II. The latter two employ automatic crater positioning. Although it may be burned within a wide amperage range, it affords extreme simplicity of operation. Once set at the desired amperage, the manual arc control requires no further adjustment. A sing e knob moves the entire burning assembly in relation to the reflector focal point to permit 35mm or 70mm pro¬ jection. Low operating temperature assures perfect projection without film damage and the buck¬ ling which results in in-and-out of focus. A self-contained centrifugal blower cools the carbon feed mechanism and lamp base. Forced air cools both surfaces of the 18-inch first surface Tuf-Cold reflector, keeping products of combustion off the surface and greatly reducing thermal stresses. The mirror is integral with the real lamphouse door which swings out of the way to facilitate retrimming and cleaning of the lamphouse and reflector. There is a convenient arc imager which eliminates parallax, an ammeter for reading the current at the arc, automatic trimming light and inside dowser system. Unit con¬ struction permits instant removal of compo¬ nents for inspection and cleaning. The Best Pictures of '66 are being projected by \ Clearer, sharper, brighter pictures by far. With little fuss or bother-and at lowest cost, too. See for yourself how we can help you achieve best picture" projection. • Perfected Standard Projectors, 70-35mm • Hi-Fidelity CINE-FOCUS Projectors, 70-35mm • New UVIR-2 Double Coated Quartz Heat Filters (The Best in Sound Reproduction, too — with Century All-Transistor Sound Systems) See your Century Dealer — or write: CENTURY PROJECTOR CORPORATION NEW YORK, N. Y. 10019 Century CINE-FOCUS 70-35mm Projector featuring CINE-FOCUS® PROJECTOR FILM STABILIZER Note: CINE-FOCUS is a Registered Trademark of Century Projector Corp. STAGE CURTAINS Tracks & Motors Screen Masking Fabric Wall Coverings Rock Wool Insulation Permanently Flame Resistant Fabrics Velour Rope-Stanchions NOVELTY SCENIC STUDIOS, INC. ««. ,920 432 E. 91 St., N. Y. 10028 • 212 TR-6-0800 • Inquiries Invited We Make Old Theatres Look New 1 Xenon Projection System Installed At Indiana U Shown operating the Mighty-Mite Xenon arc projec¬ tion lamp system is Dr. J. Robert Murray, director of Institutional Resources Center of Indiana University of Pennsylvania. INDIANA, PA. — The first installation of the new Mighty-Mite Xenon arc projection lamp system for use with 16nnn projectors has just been completed at John Gutton Hall, Indiana University of Pennsylvania. This 1600-watt lamp system has been mounted on an Eastman projector with a three-phase rectifier. Maintaining a steady color uniformity and high light intensity, this new light source is said to be superior to incandescent sources where large screen bright pictures are desir¬ able. The bulb, a quartz envelope containing two tungsten electrodes in a pressurized Xenon gas atmosphere, produces pure daylight light (6000° Kelvins) ideal for color film projec¬ tion. The system, in any of the three available wattages, 450, 900 or 1600, includes the lamphouse, silicon transformer — rectifier power supply and bulb. There are no moving parts. The equipment, which was developed by The Strong Electric Corporation, Toledo, Ohio was installed by J. E. Foss Company, Inc., Pittsburgh. Concessions Trailer NEW YORK — Those who attended the New York industry convention saw introduced a new 30-second, 35mm full color film trailer developed to increase sales at theatre conces¬ sions stands. Entitled “Train Robber,” the film is being offered free to theatremen (either conventional or drive-in theatres) by the CocaCola Company. In it, a model train is seen carrying typical, high-profit refreshment items. A train robbery is attempted by an animated comic villian. Also introduced was a new sound-slide film and booklet entitled “Walk-Up Hospitality.” Presented by Harvey W. Westfall, theatre and concessions manager for the firm’s fountain sales department, the slide-films and booklet feature such topics as employee training, hostguest relationships, and suggestion-selling. PE-14 PHYSICAL THEATRE . EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR November 16, 1966