The Exhibitor (1966)

The new group of informative shorts consists of current happenings . . . every-day topics explored to give us a better picture of things around us. Another group of shorts have been produced by the new film-makers with daring and zest. They put on film the new concept of things — themes and ideas never shown on celluloid before. Today’s short subjects must have entertainment, invention, and culture in order to give intelligent adult audiences the j type of film they want and deserve. Exhibitors should realize that shorts must have their proper place on the program, not just as fillers to make up a time schedule. Audiences of today expect good entertainment, not only from the features shown, but from the short subjects as well. We hope in our 10th anniversary year that the great array of our fine short subjects will be exhibited in many more out¬ standing theatres than ever before. The release schedule through June, 1967, includes the fol¬ lowing subjects, all but three of them in color: Single Reels — -“Armchair Alps,” “A Nose,” “The Mersey Sound,” “Goodbye To The Circus,” “Big Drive,” “Hard Hat Area” (black and white), “Cartagena Of The Indies,” and “Condor I”; Double Reels — “By The Sea,” “Happy Birthday To Me” (black and white), “Land Of Sun And Fun,” “Aug¬ ust On Seventh Street” (black and white), “Turkey The Bridge,” and “Tangiers”; Featurettes — “Dial Double One,” “Stars Of A Summer Night,” “140 Days Under The World,” “Rig Move,” and “Painting People.” PARA. — "Space Squid" PATHE CONTEMPORARY With the Oscar for “The Chicken” as the best live action two reeler and with Academy Award nominations for several other short subjects, Pathe Contemporary Films has become a leading distributor of fine short subjects, according to Ben Siegel, general sales manager. In the short span of three years, Siegel stated, a great inter¬ est shown in Pathe Contemporary’s short subject product in both the commercial and art theatres has helped the company to increase its acquisitions to approximately 100 subjects. The new releases for 1966-67 include several one reel color cartoons and many one and two reel live action subjects. The cartoons include “Le Cadeau” (The Gift) — a man who gives a golden horn to his fiance as a present; “Le Oiseau” (The Bird)— a story of a little clockwork bird who is bored in his gilded cage; “The Top” pertains to an ambitious soul. Also to be released this year is a short subject produced by the brilliant Czechoslovak animator and puppeteer Jeri Trinka entitled “The Hand.” Bosley Crowther in his review refers to this short as a minor masterpiece. Among the live action subjects are “The Timepiece,” a funny study of a man’s life in today’s urban “Rat Race”; “Overture” depicts the hatching of a baby chicken; “Jail Keys Made Here” defines funny and unusual advertising signs; “The Ancestors” concerns the ceremonial rituals of Nigerian SHORTS-SHORTS-SHORTS WE HAVE 'EM TRAVEL COMEDY CULTURAL INFORMATION Subjects To Meet The Needs of All Exhibitors and TO PLEASE ANY AUDIENCE Lester A. Schoenfeld Films 220 West 42nd Street New York, N. Y. 10036 Tel.: 212-PE 6-1508 PATHE CONTEMPORARY FILMS HAVE THE OUTSTANDING SHORTS YOU NEED! New for 1966-1967: “THE HAND’’ (19 min.) by Jiri Trynka “Masterpiece,” Crowther, N.Y. Times Currently Sutton Theatre, New York. “TIME PIECE” (10 min.) by Jim Henson Grand Winner Venice Film Festival. Currently Paris Theatre, New York. “OVERTURE” (9 min.)— “THE GIFT” (6 min.)— “L’OISEAU” (10 min.) “THE TOP” (8 min.)— “INSECTS” (5 min.)— “JAIL KEYS MADE HERE” (10 min.) From our list of over 50 titles. Write for complete list: PATHE CONTEMPORARY FILMS 39 West 55th Street, New York 10019 — LT 1-3270 November 30, 1966 MOTION PICTURE EXHIBITOR 15