The Exhibitor (1966)

Record Details:

Title:
The Exhibitor
Date:
1966
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (Nov 1966-Feb 1967)
Leaf #:
000192
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

One in a series of messages to advertisers U L A myths The finest advertising doesn’t have a chance unless it is seen or heard. The circulation of an advertisement is vital to its success. And, circulation is people . . . not the number of advertisements printed or anticipated or projected. or mysteries, just the facts No advertiser can afford expensive guessing. Positive proof of circulation should be demanded. Vague generalities should be discounted. Charts, formulas, and promises are not readers, and can lead your advertising off sales target. The actual circulation figures . . . verified count ... of this newspaper are available through the report of the Audit Bureau of Circulations. Exactly how many units of your advertising are delivered into the hands of paying customers? How much do they pay to see your advertising? Where and how is this advertising being delivered? This is the type of circulation information that helps keep your advertising and advertising budget aimed in the right direction. No camouflage, just facts and figures. Insist on circulation proof when you buy advertising — be ABC-sure. A copy of our latest ABC Report is available on request. ABC FACTS-THE BASIC MEASURES OF CIRCULATION VALUES