The Exhibitor (1966)

View from entrance showing drive-in screen and indoor theatre (far right). later evening when the problem arises. The manager must make certain that at no time will there be a problem of the outdoor and indoor shows bumping into each other. Exit gates must always be manned because of difference in intermissions of the two theatres. People leaving the indoor theatre while the outdoor theatre is still in prog¬ ress must be safely and speedily exited so that no disturbance is made to inconveni¬ ence the outdoor customer. These two theatres afford the customers use of large playground areas with all the newest and most modern playground equipment and mechanical rides. On an average week-end night, two thousand children will fill these areas. Constant and strict supervision is always maintained. This is to assure safety and peace of mind for the parents. While the child ren are happily playing, the parents can visit the most modern The screen and seating of the complex's indoor the¬ atre. It shares customers with the outdoor layout, and is in greatest demand in inclement weather, when it fills up quickly and customers can be of¬ fered service at the outdoor theatre only. A dual theatre of this nature is a distinct innovation. Photo shows the indoor theatre, common projection booth serving indoor and diive-in, screens, upper concession deck, and ground level concession stand and patio. cafeteria type of snack bars afforded in the theatre. Four complete lines of food that are specially prepared and pleasantly run by well-trained staff of employees. After purchasing their food, patrons may then go out to one of the outdoor patios. Tables, benches, and chairs are pro¬ vided for their comfort. Music is piped over the sound system until show time. The ramp men are constantly patrolling, al¬ ways anxious to be of assistance to any natron. Every Saturday and Sunday afternoon, matinees are shown in the indoor theatres. A complete staff of indoor ushers and usherettes are on duty at all times to assure parents that the children are well cared for. It is nothing for either one of these the¬ atres to have one thousand children attend each of these matinee showings. Women especially like to bring their children to these theatres and drop them off while shopping because of the efficient manner in which the operations are run. The problem arises when the late mati¬ nee shows are existing and the early pa¬ trons are coming in to watch outdoor shows. The men then are on the alert to see that no cars become involved in any accidents while entering and exiting. If you were to stand in the middle of the floor on a Saturday or Sunday afternoon and see all the traffic lined up coming to the boxoffices and cars leaving the theatre, you would be amazed by the complete traf¬ fic control system that has been installed. For the customers’ convenience, a com¬ plete service truck is kept on the grounds of the theatres at all times. No customer is ever left in need of someone to change his flat tire or start his car due to a dead bat¬ tery. I feel very strongly that all-in-all, due to the strong acceptance of the patrons, “we must be doing something right.” The back-to-back projectors of the common projection booth which serves both the indoor and outdoor theatres. PE-6 FHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR February 15, 1967