The Exhibitor (1966)

Ifw tairtwy f.ami Developed NI..\V YORK — Century Projector Corpora¬ tion is announced a new concept in providing a light source for motion picture theatr pro¬ jection. The new lamp was developed in coop¬ eration with Kneisley Electric Company, To¬ ledo, and uses a gas discharge lamp manufac¬ tured and developed by the General Electric Company. It was introduced at the TESMATEDA meeting in Fort Lauderdale. In addition to other features, the new lamp house is fastened permanently to the projector mechanism. This mounting is said to insure perfect alignment of the projector optics with optics of the lamp house. It is not necessary therefore, to “align” the lamp with “aligning” tools or adjust the focusing. Century Xenon Arc Lamp attached to Century model A-35mm projector. As far as is now known, the high efficiency of the optics, including a negative lens to col¬ limate the light rays, is said to give the lowest cost per lumen of any light ever designed for any motion picture projection device. The optics work together with the projection lens to give a near perfect light distribution as has been seen in any theatre. At present, the light operates at 500 watts with a current of about 28 amperes. Tests have revealed a light output of approximately 18,000 lumens which places the screen illumina¬ tion almost as high as can be obtained from non-rotating carbon arc lamps. Accompanying photos show the arc lamp “bolted” to the shutter guard of a. Century projector. There is no mechanical support needed beneath the lamp, therefore no need for an arc lamp carriage. A mounting plate on the front of the lamp contains the negative collimating lens, exactly located at the optical center of the system. Lamp meters the current which can be con¬ trolled from the power supply and the time that the arc is in use. At full current, the bulb has a guaranteed life of 1000 hours and a prob¬ able life of 1300 to 1500 hours. If theatre con¬ ditions permit, it may be possible to have 2000 hours or more life. Power supply for Century Xenon Arc Lamp. Visible are rectifier stacks, current control, fuses and ven¬ tilating fan. The knob protruding from the back of the lamp holds the bulb assembly. It is never necessary to remove the door of the lamp house except to change bulbs. There is a door switch arrangement so that when the door is open all power is cut off from the power supply. Switches control the power supply thru the inter-connecting cable and start the arc — similar to “striking” a carbon arc. At the top of the lamp is the dowser handle which oper¬ ates a dowser blade in front of the arc bulb. Another photo shows the power supply which usually would sit on the floor directly in back of the projection pedestal. It can also sit on the arc lamp carriage directly in back of the lamp. The two rectifier stacks are mounted onto the inside door panel. Extending down from the top, behind the fuses is the ventilating fan and to the left is the voltage control. Artist's conception of Wometco Enterprises, Inc.'s new Twin Theatre, South Dade, Fla., scheduled to open early this year. The architect is A. Herbert Mathes. American Seats Legislature GRAND RAPIDS, MICH.— The Maryland State House, oldest in legislative use in the nation, now reportedly boasts the newest public seats in its Senate and Elouse galleries. The seats are similar to those found in luxury the¬ atres. The American Seating Company has just completed the total re-seating job of 314 plush chairs in the building where George Washing¬ ton resigned his commission before the Conti¬ nental Congress in 1783. In the Senate gallery, new seats are red vinyl with red trim. The color matches the red chairs on the main floor. The House has blue chairs with blue accessories, providing a. colorful view from the floor. The seats in both galleries are Stellar models and have wear-resistant Amerfoam polyure¬ thane seat cushions which feature spring-arch construction for resiliency and sustained com¬ fort. They rise quietly and automatically to a three-quarter-folded position when unoccupied, allowing easier clearing in the galleries. End standards are mahogany tapered inserts that match the mahogany of the chairs on the main floor. Arm rests are wood. Pepsi's "One-Way" Bottlers PORTLAND, ORE — Pepsi-Cola Com¬ pany’s commitment to convenience packaging and its benefits to bottlers, retailers, and con¬ sumers were delineated in detail here by Lawrence Lombard, the firm’s manager-con¬ venience package sales. In 1962, Pepsi-Cola initiated a crash pro¬ gram for “accelerated development of the one¬ way bottle,” Lombard told 400 leading busi¬ nessmen at the Third Annual Marketing Con¬ ference sponsored by General Electric and Portland State College. He said an extensive market test of one-way bottles at a company-owned plant in Michigan in April 1962 conclusively revealed the one¬ way bottle had a potential for plus profits. In addition, the test disclosed that “we could increase truck capacity by 80 per cent, load more cases on pallets and hand trucks, and average substantially greater selling time because it was no longer necessary to collect empties.” Furthermore, Lombard explained, “the cases with one-ways were now lighter by at least a third than cases for returnables. This made delivery easier for the route salesman.” Citing retailer rewards, Lombard said oneways “meant the end of empty bottle handling, an excessive accounting burden, as well as the end of backroom storage clutter.” The one-way, meanwhile, captured the con¬ sumer craving for convenience by offering a package that could easily be disposed of and didn’t i-equire a deposit. Lombard also observed that “because of the bottle handling nuisance and the growth of the general prosperity of the consumer, returnable bottles were frequently discarded to the extent that in many markets we were in one-ways but didn’t really know it.” Today, because of the company’s campaign to convert to convenience packaging, approxi¬ mately 300 bottlers are using the one-way pack¬ age. PE-10 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR February 15, 1967