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HiGH PRAISE
pours in for our
New De Luxe
Uoe/vey
The Chair oh Tomorrow . . . here Today!
W e're doubly proud, first because this chair tells its own story of all that's gone into it and secondly because exhibitors ac¬ claim it for the ultimate in com¬ fort, beauty and quality. Why not see for yourself. But see it soon.
Illustrated Brochure on request.
SEATING CO.
100 TAYLOR STREET, NASHVILLE, TENN. Tel: CHapel 2-2561
IT’S TRUE ABOUT “FRESCA”
When we accepted Coca-Cola’s gracious invitation to attend their Fresca party at the Four Seasons in New York, we didn’t really believe they controlled the weather, particularly blizzards, but Tuesday, Feb. 7, made us a believer.
The blizzard on that day rivaled in intensity the well known snow¬ storms Fresca uses in its television commercials. Coca-Cola’s invitation to the party prophetically stated that Feb. 7 would be the date of ‘‘the big blizzard of New York.”
Inside the Four Seasons, our hosts were warmly hospitable, offering entertainment by Peter Duchin and his orchestra and a singalong with Mitch Miller.
Plans for introducing Fresca to the 18.5-million individuals in the New York metropolitan market will be backed with an advertising, pro¬ motion, and marketing program on
an unprecedented scale.
Fresca, Coca-Cola’s new citrus-flavored, sugar free soft drink, will be adver¬ tised and promoted to reach the total family market as a refreshment soft drink and mixer.
Fresca has been tested extensively in cities in the northwest, New England, midwest, and south, and sales were beyond expectations, it was reported.
And just in case the blizzard outdoors wasn’t enough, what did the Coca-Cola people offer for added entertainment?
You’re right — an ice show!
Three honest-to-goodness winners in the projection booth of the Panorama Theatre, Rochester, N.Y., a link in the Jo-Mar theatre chain. The first winners, chosen from many contestants, are Miss Peggy Leonard "Miss Rochester" and Miss Linda Scheid "Miss Jo-Mar." The third winner is the booth's Ashcraft installation of Super Core-Lite Arc Lamps. Also pictured are Morris Slotnick, president of Jo-Mar; Gerry George, manager of the Buffalo branch of National Theatre Supply; and John Martina,
chairman and general manager of Jo-Mar.
CARBON ARCS . . . FOR FINEST PROJECTION
JdosuuiUie /Uc GcviM&H'l
• • •
division
Brighter Light on Screen
• Longer Burning per Carbon • More Economical
Compact Xenon Arcs
products
ri
■
■
■
division
ydr-mo/v LAMPHOUSES • ICerfzofS POWER SUPPLIES
CARBONS, INC., BOX K, CEDAR KNOLLS, N. J. 07927
PE-14
PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
February 15, 1967