The Exhibitor (1966)

“Ch lly DfSIy” Trailer CHICAGO, ILL.— The “Chilly D lly,” a profitable, easy to handle snack bar item, gets a brand-new boost with a just-released 30seco d, full color 35mm trailer for use by theatre operators and concessionaires. Star of the new release is Mr. Chilly Dilly himself, an iced pickle in a handy bag, ready for instant munching. “Hi!” he says, “I’m Chilly Dilly, the personality pickle!” and quickly goes on to get the message across: there’s a unique snack for sale at the refreshment stand. The Chilly Dilly, one of the most successful food sendee promotions to hit the snack stand business, sells everywhere. Basic to the idea is an iced pickle in a bag or pouch; your local pickle packer, or Pickle Packers International, Inc., St. Charles, Ill., can tell you all about the Chilly Dilly idea. Modern Appearance r^p i ■ Choice of Canopy |H * I Prefabricated for fast B P; ’I installation Low Cost • Long Life Low Maintenance ^ Bill Quality-proved Installations from Coast-to-Coast Drive-In Theatre Structures And Services CHOICE OF MODERN w STEEL CANOPIES ATTRACTION BOARDS SELBY STRUCTURAL FENCE, WINGS SPEAKER POSTS INDUSTRY’S TOP SCREEN TOWERS EFFICIENT PREFAB BOX OFFICE SELBY TOPOGRAPHICAL DESIGN SERVICE On Call 24 Hours A Day . . , Phone Area Code 216-659-6631 WEST RICHFIELD, OHIO 44286 r" Lr s=== Hi-Fi, SpectaColor Ads Support Fresca Sales ATLANTA — A major newspaper pre-print program will be launched this spring to pro¬ mote Fresca, the newest soft drink from the Coca-Cola Company. All advertisements will be published in full color. More than $1 mil¬ lion will be allocated for the campaign. SpectaColor, the most recently perfected technique of pre-printed color for newspapers, enables the paper to furnish advertising in color similar to good magazine quality and allows the ad to be printed and cut as a single unit. Hi-Fi is so designed that a complete ad appears regardless of where the roll is cut. In the coming pre-print program for Fresca, the same copy will appear in both Hi-Fi and SpectaColor. However, the design of the ad will be slightly different. Hi-Fi and SpectaColor insertions will utilize three different ads for Fresca, the first to be released this spring and the last sometime in the late summer. The “Blizzard Kickoff” ad will support local package introductions by Coca-Cola bottlers. The second advertisement in the series will be “Fresca and Sherbert,” featuring related food items. The third will feature the “Blizzard Girl” and will introduce a special summer promotion for Fresca. This fast-growing form of pre-print ads for newspapers has obtained extremely high read¬ ership scores wherever it is used. A recordbreaking 99 per cent “noted” score was re¬ ported on a nationwide pre-print ad campaign for Coca-Cola run in the fall of 1964. Per¬ sonal recall of color pre-print insertions often average three times that of comparable black and white advertisements. “The image building value for Fresca is tre¬ mendous,” notes Ira C. Herbert, vice-president, Coca-Cola Company. “Hi-Fi and SpectaColor newspaper ads provide an ideal setting for the blizzard theme. Another advantage of the ads is their flexibility range. They can be readily adapted to localized copy or promotions, fea¬ turing new package introductions, special pric¬ ing and other activities.” The strategy in newspaper advertising in 1967 will implement the continuing “blizzard” theme for Fresca. This advertising has achieved some of the highest levels of consumer aware¬ ness recorded for any new product. N.T.S. Discount On Carbons PARAMUS, N.J. — The just-announced in¬ crease of approximately five percent in the price of National carbons by the Union Car¬ bide Company will be partially offset by dis¬ counts immediately available to all users, ac¬ cording to National Theatre Supply Company. J. W. Servies, president of National Theatre Supply, said, “Price increases by manufac¬ turers do not benefit dealers. We also have had increased distribution and handling costs that can no longer be completely absorbed. NTS has historically fought the trend towards rising costs by passing along realistic savings where our nationwide operation makes it pos¬ sible. In this instance, we are establishing quantity discounts available to all customers. “Effective Feb. 13, 1967, orders of four to nine cases of National carbons in one shipment to one location will be subject to a three per¬ cent discount. 10 to 24 cases will be entitled to a five percent discount, and 25 or more will be subject to a seven percent discount. All orders, regardless of quantity, will be subject to a five percent cash discount accorded for prompt payment within 10 days from date of invoice.” February 15, 1967 PE-16 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR