The Exhibitor (1966)

TESMA Eb cts Directors FT. LAUDERDALE, FLA. — Tw o new di¬ rectors of the Theatre Equipment and Supply Manufacturers Association were selected to serve until new elections are held in October. They are Frank Riffle, president of Carbon, Inc., and Dick Strauss, executive vice-presi¬ dent of Adler Silhouette Letter Company. The NEW TECHNIKOTE JET WHITE SCREEN” A SPECIAL COATING uniformly scatters incident light regardless of incidence angle and provides an easily cleaned appearing surface with substantially less gloss than conventional flat finishes. WILL STAY WHITER LONGERI WILL GIVE BETTER CLARITY k AND COLOR RENDITION! r x* -in 4 SCREEN . . . The anti-static pearlescent screen that excels for both 35mm and 70mm. THE FINEST IN DRIVE-IN SCREEN PAINT! “SUPER-WHITE7“HI-DENSITY” . . . the old stand-by! / ... for stipple effect Better than ever. / with lamb's wool roller. “VINYLKOTE” Av“,romyour .. . vinyl plastic water mllr authorized Theatre mix for dean surfaces. W Equipment Supply Dealer. .TECHNIKOTE corp. 63 Seobring St., Brooklyn, N, Y. 11231 CAREW SCREEN TOWERS • Present a clear func¬ tional design and require only four supporting piers. • Are extremely flexi¬ ble as to screen area and height. • All structural mem¬ bers are of hot rolled A-36 Steel having a minimum thickness of Va" primer painted. • Anchor bolts, level¬ ing plates, and an¬ chor bolt plans and reactions are in¬ cluded. • Screen is heavy gauge galvanized metal with a baked prime coat of paint. • Screen surface pre¬ sents no horizontal joints. • Prices furnished upon request CAREW CORPORATION York, Pennsylvania 17402 A Case Study In Picture Quality ( Continued ) on 70 mm, which gave a slight off-center illumination to 35. And this was noted during the taking of readings, however, the left to right differential was never more than 1 foot lambert. Repeated readings using the same equipment and lenses showed a normal devia¬ tion of less than 1 foot lambert. The left to right machines were compared continuously, including change over during operation, and the variation was always less than 1 foot lam¬ bert. The only problem that arose, was allow¬ ing for the positive carbon to drift substantially away from its proper setting. The following is a table of results: Cinema Scope Format 1.85-35mm 35mm 70mm Center Measurement 16 16 m Side Measurement 13J 14 16 Distribution % 86% 87% 91% Although corner readings were not taken for all formats they tended to be quite close to the side readings, with no reading less than 75% of the center reading. Readings were taken from the 10th row, the 20th row, and at open port hole at the booth, and virtually identical readings were arrived at in each case. All readings were taken with white light, the projector operating, and frequently change over was made for machine 1 to machine 2 until all lenses and formats had been checked without shutting down. Although a few spot tests were made from the extreme left and ex¬ treme right of the front row, substantial devia¬ tion from the center readings was not noticed, and extreme left and right readings at the rear row were identical with those in the center. Epilogue: Although it was a considerable expenditure effort, picture quality in this the¬ atre is as near the accepted requirements as any theatre I have ever visited. The projection¬ ist’s manager and management are particularly happy. Several final items came to light at the close of this activity: First, suggestions on this experience were made to Mr. Preo having to do with the anamorphic subjective test film; next, the first 70mm opening was tested with the reel of “The Agony and Ecstasy,” and the 70mm for the public was “The Greatest Story Ever Told” — which was a particularly dark print, however, it looked extremely well in this particular theatre; lastly, it was found that using the exact CinemaScope height provided splice flashes of both film lab and booth type, which caused them to alter their masking a few inches. This in effect indicated that the .715" Cinemascope height is essentially un¬ workable as it stands, and in conversation since this experience, I have found that none of the well respected installation technicians will use a .715 height, but will rather use between .685 and .700. Although unusual, Mr. Kallet, the theatre owner indicated his total satisfac¬ tion with the picture quality in the front row with 70, and felt that both CinemaScope and 35mm were quite satisfactory. He further indicated that picture quality in this theatre was better than any other theatre in his chain, and requested that attention be given to other theatres during 1966. E-K Promotes Drake ROCHESTER, N.Y.— Clarence O. Drake, Jr., has been appointed sales manager of the professional, commercial and industrial mar¬ kets division for Eastman Kodak Company "s Pacific Southern region in Whittier, Calif., it has been announced by Alvin W. Streitmatter, Kodak general manager of the division. Drake joined the printing department of Kodak in 1950. He was appointed sales super¬ visor of the professional, commercial and in¬ dustrial markets division for the company’s Pacific Southern region in 1961. Star Metal Coffee Urn, Popcorn Warmer Available PHILADELPHIA— Star Metal Corporation has announced the development of two new theatre concession equipment items. Improved models of the Vittle Vendor overhead warm¬ ers, designed to hold popcorn, buttercorn or pizza at serving temperature, are said to allow self-service and quick reloading. All stainless steel construction, these units are built to hold 18 or 24 ounce popcorn cups, with optional shelf that will hold 32 or 46 ounce popcorn cups. The infra-red heating is controlled by an automatic modulating temperature regulator. Also available are new, low priced single¬ jacket coffee urns in twin and combinette models, three and six gallon capacities. The units, gas or electric, have fully automatic thermostat, a self-closing, push-button water inlet valve, and a pitched liner as standard equipment. Star Metal Corporation's new coffee-dispensing urn. Star Metal's popcorn holder with overhead warmer. PE18 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR February 15, 1967