The Exhibitor (1966)

Snow Melter Available AUBURN, N.Y. — Climate Control Division, The Singer Company, announces the introduc¬ tion of a new electric heating mat for snow melting and concrete slab heating. The new mat features a completely grounded heating wire which is pre-spaced and permanently at¬ tached to a galvanized wire mesh. The units are completely factory assembled and include two ten foot cold leads as standard with longer lengths available. The "Easy-Heat" series D wire mesh electric heat mat, used to keep sidewalks clear of snow. The new heating mats are designated Series “D” and carry Undewriters’ Laboratories list¬ ing for embedment in concrete. The mats are widely used to keep walks, drives, loading docks and parking areas free of ice and snow. They are also successfully used beneath tile, terrazzo, marble and brick surfaces. Designers of snow melting systems find the Tasy-Heat Series “D” heating mats especially advantageous because of their availability in a very wide range of sizes and special shapes. TVith this flexibility, areas which before were difficult to heat can now be protected from snow and ice with no difficulty. The option for ■obtaining unusual mat shapes helps to eliminate the number of cold leads, junction boxes and the additional time and labor for electri¬ cal hook-up, thereby reducing costs. Popular wattages are 42, 56 and 75 watts per square foot. However, units are available in any wattage from 20 to 80 watts per square foot for 120, 240, 277 and 480 volts. Mitchum Aids Relief Fund HOLLYWOOD — Robert Mitchum has con¬ tributed $5,000 to the Motion Picture Relief Fund, it was announced by George L. Bagnall, Fund president. The donation will be used for the Fund’s 15-year $40-million Endowment and Building Campaign, headed by Gregory Peck. Manufacturer-of-the-Year Al Boudouris (right), win¬ ner of the "Teddy" award, is congratulated by NATO president Sherrill C. Corwin. The award is given annually to the top manufacturer as polled by TEDA members. Facts On Miniature Golf Of Interest To Drive-Ins SCRANTON, PA. — Based on last year’s volume of business, one of the nation's largest manufacturers of miniature golf courses ex¬ pects sales to franchise operators, to be more than double the several hundred of 1967. If this prediction of Lomma Enterprises, Inc., is borne out, it will merely reflect the resurging popularity of miniature golf as a diversion for the public and as a solid business opportunity for the franchise course operator wtih limited funds to invest. For the past five years, miniature golf courses have been popping up everywhere, with the rate of business failure being exceedingly small, impressively so. What makes much of this success possible is that structurally, minia¬ ture golf courses are radically different from those of three decades ago, at least the Lomma courses are. For one thing, they are prefabricated and can be laid into playing position in one day. Or the same course can be moved inside in one day for winter storage or for use indoors for continuous income in all seasons. This portability feature has been of immense value in another way too. The miniature golf course operator need never be stuck in a bad location if he makes sure to lease his site rather than purchase it. The Lomma people claim that because of this and the public’s eagerness to play the courses, not one of its franchised operators has ever failed. Usually, it takes a customer about a half hour to play 18-holes at 50 cents a round. One attendant can take care of several hundred customers a day for he is only there to pass out clubs and balls, maintain the course, and col¬ lect the money. Holidays and weekends, a well situated miniature golf course has handled in excess of 1500 customers in one day. The Lomma miniature golf courses also pro¬ vide the most comprehensive promotion pro¬ gram to build the operator’s business. Virtually everything is laid into the operators hands so that he can avoid pitfalls while he concentrates on building customer loyalty. Also, the franchise operator purchasing a Lomma course owns it outright with no other payments to the manufacturer. There are no extras and no over-ride based on customer traffic. The course and the business are yours from the start, and the Lomma promotion pro¬ gram is also yours year after year at no further cost. The cost of Lomma prefabricated miniature golf courses range from $3250 to $9900, de¬ pending on size and how fancy you want it. Xenon Brochure Offered TOLEDO, O. — A brochure on a powerful new Xenon arc lamp system for use with all 16mm projectors presently using carbon arcs, and some equipped with an incandescent light source, has just been released by The Strong Electric Corporation. Known as the Mighty Mite, this system is produced in three wattages, 450, 900 and 1600 wattages and includes the lamphouse, silicon transformer-rectifier power supply and bulb. It maintains steady color uni¬ formity and high intensity pure daylight white light (6000° Helvin) which is ideal for color film projection. A copy of the brochure will be sent to any¬ one addressing a request to The Strong Electric Corporation, 462 City Park Avenue, Toledo, Ohio 43601. Unbreakable METAL REFLECTORS • MAXIMUM SCREEN ILLUMINATION • GUARANTEED 5 YEARS • NON-PITTING • NON-TARNISHING A Precision made Product. Write for'literature or see your Theatre Supply Dealer. HEYER-SHULTZ, INC. Cedar Grove • New Jersey Do a slow burn. Slow burning, brighter burning National® carbons stretch screening time. They give more light per lamp trim. Brighter light at less cost. Now we have added special rare earth core structure, a Union Carbide development, to our high intensity projector carbons. This per¬ mits operating at maximum current to provide even greater screen light: 130 amperes versus the previous 120 ampere maximum. Slow burning and higher amperage re¬ sult in greater clarity and brilliance for today’s longer throws and wider screens. Brighter light for your screen with National Projector Car¬ bons. Union Carbide Corporation, 270 Park Ave¬ nue, New York, N. Y. 10017. In Canada: Union Carbide Canada Limited, Toronto. CARBON PRODUCTS February 15, 1967 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-19