The Exhibitor (1966)

February 15, 1967 MOTION PICTURE EXHIBITOR EX-8 1 7 ACTUAL PROMOTIONS from the fertile minds of exhibition and dis¬ tribution that can be applied with profit to the theatre situations. February 15, 1967 SECTION THREE Vol. 76, No. 26 This special section is published every -second -week as a separately bound, saveable service to all theatre executive subscribers to MOTION PICTURE EXHIBITOR. Each saveable section represents current submissions by theatremen and promotion plans from distributors that have originality and ticket selling force. Exhibitors are invited to submit campaigns on specific pictures or institutional ideas. Add EXPLOITATION to your permanent theatre library. Address all communications and submissions to the Editors of MOTION PICTURE EXHIBITOR, 317 N. Broad St., Philadelphia, Penna. —19107. 1 EXPLOITATION I “I know with your fine reputation in the world of music that you and your vast network of dealers can bring to Hollywood the finest sound in the land.” Vox is the equipment used by major musical groups all over the world including The Beatles, The Monkees, and Paul Revere and the Raiders. Commenting on the Vox “Band Battle for Stardom,” Benaron said: “This is a great opportunity and a rare one. confident that our Vox dealers will find a "Thoroughly Modern Millie" Gets Big Album Push In what promises to be one of the most profitable motion picture album deals ever concluded, Decca Records has acquired the sound track rights to Ross Hunter’s Universal roadshow presentation, “Thoroughly Modern Millie,” it was announced by Milton R. Rackmil, Decca president. The album, the first to feature Julie Andrews singing since “The Sound of Music,” will launch Decca’s new “1500 Deluxe Album Series,” and will be released in the latter part of February, according to Rackmil. It will be supported by a heavy national advertising, publicity and promotion campaign in all media. Carol Channing, star of “Hello, Dolly!,” one of the all-time hit musicals, is heard sing¬ ing two songs in the album which also unites the giant musical talents of Elmer Bernstein, who composed the background musical score; Andre Previn, who scored the musical num¬ bers; and eight-time Academy Award winners .Sammy Cahn and James Van Heusen, who wrote the title song and “The Tapioca,” one of the hit numbers in the picture. The new 1500 Deluxe Album Series will be given highly distinctive packaging that will include a specially designed color souvenir booklet individually tailored for each release. The “Thoroughly Modem Millie” booklet con¬ tains behind-the-scenes information and pho¬ tography of the production and its stars— -Julie Andrews, Mary Tyler Moore, Carol Channing, James Fox, John Gavin, and Beatrice Lillie. William A. Meier, Cincinnati Paramount branch manager, addresses high school and college editors in the Penthouse of the Taft Broadcasting Co., home of WKRC and WKRC-TV. He calls attention to the serialization of Paramount's "Is Paris Burning?" carried by a local newspaper. The editors were briefed on the film also by Ray G. Nemo, field representative, and Elwood Jones, manager of the International 70 Theatre, standing far left. “Both Vox and American International are confident that our Vox dealers will find a jewel among the unknown talent that is making music around the country today. It is a prize worth working for and I hope musicians will form new groups to enter the contest and compete with groups which have been striving for recognition but have not, until this time, had such a big opportunity.” AIP, Vox Guitars In Talent Hunt To Find "Hottest Musical Group " The "Band Battle for Stardom," sponsored by Thomas Organ Company's Vox division, is officially launched as American International Pictures star Salli Sachse autographs a contest poster in the pres¬ ence of Milton Moritz (left) vice-president of Ameri¬ can International Pictures, and Joe Benaron, presi¬ dent of Thomas Organ Company. “Midsummer” Bow Set NEW YORK — The world premiere of the Columbia and Richard Davis presentation of George Balanchine’s film production of “A Midsummer Night’s Dream” will take place at the New York State Theatre, Lincoln Center, Monday, April 1 7, at 9 pm. HOLLYWOOD — A nationwide search for the “hottest music talent in America” has been launched by American International Pictures, producers of top rock motion pictures, and Vox Guitars and Amplifiers, the equipment used by major musical groups throughout the world. In a joint announcement, James H. Nichol¬ son, president, American International Pic¬ tures, and Joe Benaron, president, Thomas Organ Company, Vox Division, said the Vox “Band Battle for Stardom” will be launched immediately and culminate with the winning group being brought to Hollywood in the spring to appear in an American International film. The contest will be conducted nationally through Vox dealerships. Registration and judging will be handled at the local level by the individual dealers, who will submit the best tapes to Hollywood for final judging. The top three groups will be flown to Holly¬ wood for auditions with officials of American International and Vox. Thousands of dollars in Vox equipment will be distributed as prizes. Nicholson, in enlisting Benaron to help con¬ duct this nationwide talent search, said: “In our desire to bring the best entertainment to the moviegoer, we want this winning group to help make this film as big a smash as our other famous productions. ‘Fireball 500,’ ‘Ghost in the Invisible Bikini,’ and ‘Dr. Goldfoot and the Bikini Machine.’