The Exhibitor (1966)

EX-820 MOTION PICTURE EXHIBITOR February 15, 1967 DINERO EN EFECTIVO LOS SABADOS POR LA NOCHE REGISTRESE HOY, ESTE DIA NO PIERDA LA OPORTUNIDAD DE SER EL GANADOR THEATRE McAllen, Texas A Spanish-language handbill directed at potential patrons who are originally from south of the border. McAllen, Texas, is in the Rio Grande Valley. A handbill heralding a Halloween "Spookarama" at the Cactus Drive-In, Pharr, Texas. Sunday Monday Tuesday OCT. 30-31 -NOV. 1 CACTUS DRIVE-IN/^ 1 PHARR, TEXAS Music Launches Pre-Sell The national pre-sell campaign for Para¬ mount’s big beat musical, “C’mon, Let’s Live A Little,” got underway across the country with the release of the film’s soundtrack album by Liberty Records. The recording, available in both mono and stereo, is enclosed in a jacket cover filled with dynamic art and go-go “sell” for the album Clever, Colorful Handbills Win Public Attention For Tex. Exhib Oh, the "IRONY of it all . . . L\j CONSIDER POOR MOM ... THERE'S JUST ONE WAY FOR POP AND THE KIDS TO PLEASE HER . . . WHEN HER HOUSEHOLD CHORES PILE UP UNTIL SHE HAS NO TIME FOR LEISURE . . .* Take her out of her humdrum routine . . . take her to the the Interstate theatre nearest you! Within its four walls, she’ll find 4 land of romance, enchantment and laughter — designed to make her forget her cares and worries. Here, for a few hours . . .she’ll just relax . . . free her mind from the daily grind... and be enter¬ tained as she can be entertained nowhere else — in a theatre of splendor where cool comfort and the most pleasant surroundings are major considerations. ; And the same goes for a whole family ...there's ' ^ nothing like an Interstate movie to change a * \l dreary day into an afternoon or evening of downright pleasure and fun! Its SHOWTIME ANYTIME ■i INTERSTATE THEATRES! TafaceTkatoe mcallen, texas A bill encouraging hard-working housewives to step out and enjoy a movie at the Palace Theatre. Ah, sweet mysteries of film promotion! Every now and then, a unique exhibitor comes along and impresses his peers as a showman. Such a man is Bill Samuel, manager of Inter¬ state Theatres’ Palace and El Rey Theatres, McAllen, Texas, and the Cactus Drive-In, : Pharr, Texas. The making up of movie hand¬ bills may be routine to some theatremen, but to Bill Samuel it is a well-developed art. A glance through a pile of his handbills will tell you what we mean. Whats this? A folded 10-dollar bill! No, un¬ fold it and read the message, “Hitchcock is far more exciting than this $10.00 bill.” It is an ad for Universal’s “Tom Curtain,” playing at the Palace. But that’s not all, for here is a decorated, green premium coupon with the message “Free, Free, Free; Clip this Coupon.” But look closer and read the message, “Every J body likes to win something — So Here is Your • Free Coupon. It’s not good for anything . . . it’s just free!” Open it out and find free in-! formation as to where to find great entertain ■ ment: Inside are customary handbill ads for the two latest attractions at the Cactus DriveIn. On the back are numerous jokes and a poem, which decrease the chances of the bill being discarded soon after it is glanced over. A circular dispatched at income-tax time suggesting that taxpayers forget their troubles and take in some motion picture entertainment. BROKE TAXPAYER’S SHOW! On Screen 3 BIG HITS! Mean Woman Show! [paul NEWMAN . .chert ROSSEN'S J&, THE HUSTLER "Reason TAX COLLECTOR TWO BROKE TAXPAYERS ADMITTED FOR THE PRICE OF ONE! WEDNESDAY & THURSDAY ONLY. EVERYONE INVITED* REPUBLICANSDEMOCRATS TAX COLLECTORS For Para/s "Let's Live" and Paramount’s motion picture. Liberty has set a giant national promotion campaign for the album in conjunction with the general release of the film. The impressive campaign will be supported by an all-out pub¬ licity effort to promote the songs and the “hot” recording names on the album such as Jackie DeShannon and Bobby Vee. Hmmm. A folded, stiff piece of paper with a two-dimensional picture of a matchbook cover covering the front. It bears the italicized message, “OPEN COVER BEFORE STRIK¬ ING!” Inside is an ad for “Modesty Blaise.” , I could say “That’s a hot one,” but I don’t think I will. Next is a yellow ticket-like certifi¬ cate complete with stub and serial number. Its message begins “You’re a yellow coward . . . if you don’t see three great goulish horror hits.” The ticket lists the movies and the stub gives the playdates and times. It says further that ■ the stub is good to win a real dead body to be awarded at midnight. Not as practical as china, but a good conversation piece. Samuel’s handbills also contribute to the community’s well being as a public service, or so it would seem. “WARNING,” one reads, “Rio Grande Valley Alarmed! A disease com¬ monly known as “blue-itis’ has broken out . . .” It gives the symptoms of this as melancholia and grouchiness. One opens out the leaflet to uncover the “sure cure and preventative” and — you guessed it — an ad for the upcoming at¬ traction. Another bill warns “Don’t let this happen to you! ! !” and tells of a man trapped inside a hollow log while hunting. He really started fighting his way out of the de-facto coffin when he remembered that he promised to take his wife and kiddies to see a great movie. He escaped and is reportedly on his way now to the Palace Theatre. The specific movie ad is inside the bill. Pity the poor turkey pictured on the front of another of Samuel’s bills with a hatchet and tree stump neraby. The notation reads “. . . and you think YOU’VE got problems!” It continues “We can’t help this Ole Bird — But . . . We can solve YOUR entertainment prob¬ lems! CACTUS DRIVE-IN THEATRE, Pharr, Texas.” All of his handbills are not as novel as the ones mentioned above, yet all are ingeniously contrived and very attention-get¬ ting. Interstate Theatres is fortunate to have him on its team.