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FOR MANAGERS AND OPERATORS 159 Location and Management. SELECTING A THEATER LOCATION. To one embarking in the moving picture theater business the first and most important consideration is location. This, as applied to the city and to the small town, presents two en- tirely separate and distinct propositions, involving quite differ- ent problems. The moving picture field has been so well cov- ered that it is now well-nigh impossible to find a desirable location where there is no immediate competition. So true is this that the prospective owner may make up his mind at the outset that it is necessary to "butt into" a field already more or less covered,unless he buys out some established house, and even then he cannot be assured of no competition, since another house may be put in at any time. But the man who fears competition, provided there be business available for two or more houses, or for one and partly enough for another, is not the right man to enter the nickel theater field. The first thing to do in selecting a location is to thor- oughly inform yourself concerning local laws governing thea- ters, particularly the class of house you propose insteilHng. You will then be in position to look at store rooms, or plans for the house you will erect, intelligently, and determine whether or not any given room can be made to comply with the law as applying to the class of theater you propose to install, or whether any given plan is available. The main points to look after in this connection are exits, stage re- quirements, aisles, and fireproofing, the latter being of im- portance in some of the larger cities. To cite cost of failure, considering the last named item to be in Chicago: suppose you selected a store that suited you and leased it, but later discovered it to have non-fireproof walls (only stone or brick is accepted as fireproof), and there were one or more stories above the theater room. You would, under the Chicago law, have to cover the entire surface of both walls and the ceiling with sheet asbestos, covered with sheet metal, before you