Motion picture handbook; a guide for managers and operators of motion picture theatres ([c1916])

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FOR MANAGERS AND OPERATORS 699 Standard Publications PICTURE THEATRE ADVERTISING, by Epes W. Sargent, is a work that should be in the hands of every busy picture theatre manager. It contains a fund of helpful information about every form of advertising, about type and typesetting, printing and paper. It contains helpful information on house programs, on framing newspaper advertisements, on form letters, posters or throwaways. This book is extremely practical and contains more than 100 examples of plans that have helped others. Handsome clothboard binding, $2 00, postpaid. P. S. — the author conducts an exceedingly helpful department of two or three pages on 'this important subject in each weekly issue of the MOVING PICTURE WORLD. TECHNIQUE OF THE PHOTOPLAY, by Epes W. Sargent, is also issued by the Chalmers Publishing Company. It is the most complete, most instructive and most helpful work on the writing of photoplay manuscripts or scenarios. A new third edition in course of preparation when this book went to press. Address all orders and remittances to CHALMERS PUBLISHING COMPANY MOVING PICTURE WORLD 1 7 Madison Avenue, New York City