Motion Picture Herald (Apr-Jun 1931)

April 11, 1931 Cur+alns, Fireproof LAWS IN MOST States now require an asbestos curtain on the stage. In some cases a combination of steel and asbestos curtains is required by the law. Wm. Beck & Sons Company, Highland and Dorchester Avenues, Cincinnati, O. BRUCKNER-MITCHELL, INC., 532 W. 22nd Street, New York City. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicaso, IlL J. R. Clancy, Syracurse, N. Y. PETER CLARK, INC., 544 W. 30th Street, New York City. Johns-Manville Corporation, 292 Madison Avenue, New York City. Klemm ilanulacturing Corporation, 1455 W. Austin Avenue, Chicago, II'. Lee Lash Studios, 226 Washington Street, Mt. Vernon, N. Y. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. VoUand Scenic Studios, Inc., 3737 Cass Avenue^ St. Louis, 5Io. I. Weiss & Sons, 508 W. 43rd Street, New York City. A Cutout Machines THIS IS A DEVICE for making various kinds of exploitation cutouts and lobby and marquise displays. The design for the desired cutout display is traced on ordinary wall board and with this device, the cutout is easily made by guiding the machine over the pattern. A small motor is used and the current from the electric light socket furnishes the power. The machine is convertible into a saw by substituting a saw blade for the chisel to handle harder and thicker materials. INTERNATIONAL REGISTER COMPANY, 21 S. Throop Street, Chiceigo, lU. ▲ Date Strips DATE STRIPS, being an inexpensive but nevertheless important theatre advertising commodity, frequently frustrate the efforts of good advertising through over-use until they become dirty and unattractive. A few dollars buys enough date strips for a whole year for the average house. Except for special uses date strips are available from stock in standard sizes. Prices range from Ic to 5c each. EXHIBITORS PRINTING SERVICE, 711 S. Dearbom Street, Chicago, 111. Filmack Trailer Company, 730 S. Wabash Avenue, Chicago, 111. Hennegan Company, 311 Genesee Street, Cincinnati, O. National Program & Printing Co., 729 S. Wabash Avenue, Chicago, 111. National Screen Service, Inc., 126 W. 46th Street, New York City; 810 S. Wabash Avenue, Chicago, 111. : 1922 S. Vermont Avenue, Los Angeles. Calif. RADIO MAT SLIDE COMPANY, 167 W. 47th Street, New York City. ▲ Decorating Products and Service THE THEATRE today has opened a new field, for the producer and designer of decorative materials. No other building is as complete in this sense as is the theatre, for in the decorative scheme the theatre has found a factor which encourages patronage. The blending colors, the unique wall designs, the finely cut or moulded grille pieces, modern lighting fixture designs, gorgeous drapes, etc., all lend themselves to the theatre. Architectural Decorating Company, 1600 S. Jefiferson Street, Chicago, 111. The Craftex Company, 37-39 Antwerp Street, Brighton Station, Boston, Mass. Decorators Supply Company, 2547 Archer Avenue, Chicago, III. Hockaday, Inc., 1823 Carroll Avenue, Chicago, III. Michelo Angelo Studios, 212 E. Superior Street, Chicago, 111. SOSMAN & LANDIS COMPANY, 416 S. Kedzie Avenue, Chicago, lU. Motion Picture Herald The Voigt Company, 1745 N. 12th Street, Philadelphia, Pa. H. B. Wiggin's Sons Company, Bloomfield, N. J. ▲ Decorative Pottery Refer to POTTERY, DECORATIVE ▲ Detergents THEATRE REMODELING and rejuvenation go hand in hand with a general clean-up, to which houses are periodically subjected. In this connection cleaning compounds are available for use, not only for the exterior of the house, but for cleaning painted surfaces, marble, tile, terrazzo and mosaic. These latter materials, much in use in theatre buildings, may be brought back to a pleasing state of newness through the use of proper detergents. J. B. Ford Company, Wyandotte, Mich. A Dimmers THE BEAUTIFUL lighting effects achieved in motion picture theatres is accomplished through dimmers which are capable of complete illumination control making possible soft changes and color blending of lights to create a restful and pleasing atmosphere. Dimmers are used by small theatres as well as the large motion picture palaces. They are usually placed at the side of the stage. In instances of smaller installations the dimmer may be operated by the projectionist from the booth. The magical effect of lighting control and blending as achieved with dimmers is one of the outstanding features of the modern theatre today. On the stage and throughout the theatre dimmers give producers and managers one of their most effective means of creating marvelous effects which unquestionably are important factors at the hnx nffire. FRANK ADAM ELECTRIC COMPANY, St. Louis, Mo. CUTLER-HAMMER, INC., 12th Street and St. Paul Avenue, Milwaukee, Wis. General Electric Company, 1 River Road, Schenectady, N. Y. HUB ELECTRIC COMPANY, 2219 K. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, III. REYNOLDS ELECTRIC COMPANY, 2650 W. Congress Street, Chicago, III. Ward-Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y._ Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. ▲ Disinfectants, Perfumed THE NECESSITY of eliminating disagreeable odors in a theatre has led to the development of disinfectants which not only serve to eradicate the odors but leave in the room a delightful perfume fragrance. Disinfectants of this kind are usually sprinkled about the house or they may be used in ornamental cones, placed on the auditorium walls. Particularly during the hot weather months are perfumed disinfectants used extensively to sweeten the air in the theatre and make it agreeable and comfortable. Disinfectants sell for $3.00 a quart and up. A deodorant which acts as a solvent for 85 i — =^ l.*^ — V__ |screen|| any SCREEN SIZE at any moment When you're showing a mixed program of Wide and Narrow Film features, quick, silent changes in screen area are as important as good projection itself. The Vallen Automatic Screen Modifier gives you such changes at the touch of a remote control button. Unusual fade-out and close-up effects, obtainable only with this equipment are essential to the best results in your showings of Grandeur, Widescope and Magnascope; and they put an additional punch in the projection of any size film on mammoth screen. The Vallen Automatic Screen Modifier may be operated from the projection room by a remote control single push-button station. It is a complete unit in itself. ... No additional attention required for the modifying curtains. . . . No additional screen frame. It is designed for easy installation without changes or alterations to your stage. Full particulars and prices will gladly be sent on request. dares to guarantee . . . Vallen All Steel Safety Track; Vallen Noiseles* Curved Track; Vallen High Speed Curtain Control; Vallen Syncontrol; Vallen Junior Control; Vallen Flying Curtain Control; Vallen Automatic Screen Modifier. VALLEN ELECTRICAL COMPANY INCORPORATED AKRON OHIO