Motion Picture Herald (Apr-Jun 1931)

90 Belter Theatres Section April 11, 1931 GENERAL ELECTRIC COMPANY, 1 River Road, Schenectady, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, III. KJLIEGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, III. Westinghouse Lamp Company, 150 Broadway, New York City. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. ▲ Floor Coverings Refer to CARPETS and MATS and RUNNERS A Flower Baskets, Electric Refer to ELECTRIC FLOJFERS ▲ Flowers, Artificial Refer to ARTIFICIAL FLO ITERS ▲ Footlights MANY TYPES OF footlights are made for the average theatre. They are designed in the portable type, disappearing type, and the regular kind of permanent installation. P'ootlights can be bought already wired for various combinations of color circuits, in single or double rows. FRANK ALAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. Belson Manufacturing Company, 800 Sibley Street, Cliicag-o. 111. Buckeye Distributing Company, 7016 Euclid Avenue, Cleveland, O. Chicago Cinema Ecjuipment Company, 1736-1754 N. Springfield Avenue, Chicago. 111. Chicago Switchboard Manufacturing Company, 436 S. Clinton Street, Chicago, 111. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, III. KLIEGL BROTHERS, 321 W. Sflth Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. ▲ Fountains, Drinking Refer to DRINKING FOUNTAINS A Fountains, Ornamental Refer to ORNAMENTAL FOUNTAINS A Frames — Poster, Lobby POSTER AND LOBBY display frames are manufactured in standard sizes. There are one sheet to hang and one sheet with easel back — three sheets to hang and three sheets with easel back — combination frames to hang and with easel to accommodate a one-sheet and eight 11x14 photographs. Another combination often used is one to take a 22x28 photograph, eight 11x14 photographs and date strip. Photograph frames are also offered in standard sizes for five or six photographs, 11x14 in size. Most of the modern theatres are having their lobby display frames and cases built to order to fit the recesses and spaces provided for by the architect. Manufacturers of frames and cases gladly furnish complete drawings and specifications for the theatre owner's approval. Standard sizes range in price from $7.00 up. Joseph S, Arvid Company, Ins., 1440 Broadway, New York City. Libman-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Cprporation, 723 Seventh Avenue, New York City. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Stanley Frame Company, 727 Seventh Avenue, New York City. ▲ Furnaces, Coal and Oil Burning Refer to HEATING SYSTEMS A Furniture, Theatre A NUMBER OF factors should guide the exhibitor in the selection of his furniture. Comfort and restfulness are among the first considerations. Upholstering materials offer a splendid opportunity for accents in the color scheme of the room. Over-elaborateness and that which breathes of the gaudy should generally be avoided. All furniture depends upon the finish. A glassy varnish finish on any piece cheapens the quality of the framework. It scratches easily and shows dust more readily. A soft finish is always desirable, and this holds particularly true of gold furniture, which looks cheap unless nicely toned down. Furniture for the men's room should always be of a heavy type, giving a maflly and clubby appearance. Leather upholstering is quite proper. Women's rest room should be dainty and more genteel. Cane furniture is appropriate here. The Ficks Reed Company, 424 Findlay Street, Cincintiati, O. S. Karpen & Brothers, 636 W. 22nd Street, Chicago, 111. Mandel Brothers, Inc., State and Madison Streets, Chicago, HI. Marshall Field & Company, Chicago, 111. W. P. Nelson Company, 614 S. Michigan Avenue, Chicago, III. Peabody Theatre Furniture Company, North Manchester, Ind. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. A Fuses, Electric ELECTRICAL FUSES are intentional weakened spots introduced into an electrical circuit and designed to fuse or "blow" due to excess current caused by overload or a short circuit in the line. Thus the circuit is opened before the excess current can damage any other part of the wiring or apparatus forming the circuit. They are purely a protective device and require replacement when the non-renewable type is used, or the renewal link replaced when the renewable type is used. Fuses are preferable type of protective device because of their lower cost, their enclosed parts, and the absence of moving parts. It is good business to keep extra fuses or renewals on hand at all times. A sufficient supply will prevent a dark house. The theatre owner should not experiment on the use of fuses, but should take the advice of a skilled electrician so that an overload will not result. Fuses may be more safely pulled than otherwise if a fuse puller is used. This device may prevent burns, injury to the equipment and other mishaps, and it costs but little. The Bryant Electric Company, Bridgeport, Conn. Chicago-JefiFerson Fuse & Electric Company, 1500 S. Laflin Street, Chicago, 111. A Gazing Balls, Lobby A DECORATIVE FEATURE which has fascinated humanity through centuries because of the supposed occult powers of the Oriental to see reflected in it the future of life is the gazing ball. This decorative piece, always an attraction, lends tone to the colorful lobby. Architectural Decorating Company, 1600 S. Jefferson Street, Chicago, 111. ▲ Gelatine Sheets THE GELATINE SHEET, fof the colorful and atmospheric lighting of stages, organs, sections of the screen and other features which take the spot, is as vital as the spot and flood. The best gelatine sheets are both durable and flexible, and are only slightly affected by atmospheric changes in the theatre. Cooling s)'Stems do not cause such sheets to fall limped from the frames. The list price of gelatine ranges from 20c and up for 100 sheets. Any desired color may be obtained, either in the individual sheet or through combinations. Central Import Company, 1656 S. Central Park Avenue, Qiicago, 111. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. Transolene Company, Barrington, 111. ▲ Golf (Miniature) Courses and Equipment MINIATURE GOLF is a game based on regular golf but designed to be played in much smaller areas. The method of playing it is generally confined to that characteristic of putting (tapping the ball a short distance and eventually into a hole, as on the "green" in the regular game). Miniature golf further differs from the regular game by usually having added to it a variety of devices (like tunnels, mounds, etc.) designed to increase the amount of skill required. The nature of these special devices peculiar to miniature golf depends upon the particular design of layout installed. Miniature golf is of interest to the motion picture theatre operator because of its possibilities in patronage promotion and exploitation, and as a source of added income. Soon after the appearance of the game in the spring of 1930, exhibitors began to install such courses, either in close proximity to the theatre to be run more or less in conjunction therewith, or at a remote location to be operated as a separate amusement enterprise. A number of theatres belonging to large producerowned chains adopted the game at that time. While the game lends itself obviously to outdoor enjoyment, it is easily adapted to good-sized quarters indoors so that it can be played even in northern climates during the winter, and such indoor establishments are common. Among locations of special efficacy in connection with theatres are the roofs of buildings housing theatres. These rnay be enclosed at small cost to permit play in northern climates throughout the winter. As in the regular game, there are both nine-hole and 18-hole miniature golf courses. A good 18-hole layout can be installed in an area of about 6.000 square feet. It may be regarded as a usual thing that an indoor course would have only nine holes. A sporty course of this size