Motion Picture Herald (Apr-Jun 1931)

92 Better Theatres Section April 11, 1931 TIFFIN SCENIC STUDIOS, Tiffin, O. VoUand Scenic Studios, i7i7 Cass Avenue, St. Louis, Mo. Yale & Towne Manufacturing Company, Stamford, Conn. ▲ Hearing Devices Refer to EARPHONES A Heaters, Organ Refer to ORGAN HEATERS A Heaters, Ticket Booth Refer to TICKET BOOTH HEATERS A Heating Systenns THERE ARE A number of types and arrangements of theatre heating systems, each designed to fit the individual building. One of the systems is known as the fuel-to-air method whereby the transmission of the heating effect from the fuel is obtained without the intermediate processes of transmission through piping and radiators. The volumes of outdoor air entering the system are heated quickly and uniformly, producing comfortable heating and invigorating ventilation in all seasons of the year. The heating units most generally used to warm the incoming air are commonly known as unit heat generators. More specifically, the operation of the warming and ventilating is as follows: The air is drawn in through a fresh air shaft into the fan room, passing through air washers and being thoroughly washed and properly humidified. From there by means of large blowers, it is forced through the generator chambers and properly and scientifically distributed to the portions of the building to be heated and ventilated. The system may be so arranged that, while the blower unit is in combination with the heater, it can be run independently and unrestricted by the heater for summer cooling. The generators are so constructed that any kind of fuel, including oil or gas, can be used. The fires are controlled automatically by means of temperature control equipment, responding to thermostats placed in the theatre in various locations. Utmost flexibility is obtainable on account of the installation of these units or separate heat generators. Equipment of this type is being used in every class of theatre from the 300-seat SPECIAL BARGAIN Westinghouse Motor Generator Sets 1 1/2 K.W. 125 Volt Direct Current Generators to 3 phase or I phase motor (Brand New in Factory Crates) OVER 50% SAVING {Complete Line Motor and Generator Equipment ) L J. LAND 142 Grand St. New York City Phone Canal 6-3923-4 village playhouse to the 5,000-seat palatial home of the cinema art. On account of the exceptional flexibility, convenience, economy of operation, and perfect results obtained from the use of any kind of fuel, an owner obtains an up-to-date heating system as Avell as a properly designed ventilating plant for both winter and summer use. It is said that the installation cost is low and the operation is economical in such a system. American Foundry & Furnace Company, 915 E. Washington Street, Bloomington, 111. Grinnell Company, Providence, R. I. P. H. McGirl Foundry & Furnace Company, Bloomington, 111. L. J. Mueller Furnace Company, 197 Reed Street, Milwaukee, Wis. B. F. Reynolds Company, 118 W. Ohio Street, Chicago, 111. SUPREME HEATER & VENTILATING COMPANY, 1915 Pine Street, St. Louis, Mo. A Heating Systems, Oil HEATING BY MEANS of oil is growing rapidly in popularity among theatres. Some of the country's largest playhouses are installing oil heating systems of various makes and types. They are also to be found in smaller theatres. Among the advantages claimed for oil heating is the matter of cleanliness and subsequent savings in draperies and redecorating costs. The operation being automatic, the oil burner requires virtually no attention, effecting a saving in janitor service. Another advantage pointed out is the fact that oil burners give heat only when needed. Most oil burners are operated in connection with a thermostat so that when the temperature falls even one degree below the desired point, the thermostat establishes connection which starts the burner again. When the temperature goes above the desired degree, the heat is automatically shut off. Caloroil Burner Corporation, 225 W. 34th Street, New York City. Hardinge Brothers, Inc., 4147 Ravenswood Avenue, Chicago, 111. Ray field Manufacturing Company, 2559 W. 21st Street, Chicago, 111. B. F. Reynolds Company, 118 W. Ohio Street, Chi SUPREME HEATER &> VENTILATING CORPORATION, 1915 Pine Street, St. Louis, Mo. C. U. Williams & Sons, Bloomington, 111. A High Intensity Lamps Refer to LAMPS, HIGH INTENSITY A Holders, Ticket Refer to TICKET HOLDERS A Hoods, Color Refer to COLOR HOODS A Horn Lifts and Horn Towers A HORN LIFT is an automatically controlled electric driven elevator used to raise and lower sound horns to their proper places behind the screen. They operate on the hydraulic, cable and drum and screw lift principle, and when the stage is needed for acts, the lift lowers the horn down under the stage. The portion of the stage flooring directly above the lift is attached to the lift, becoming a part of it, and any stage setup located over the lift goes up with it and is ready for use the instant the lift returns to the low level. Horn towers are structural steel towers on which the horns are fastened. These towers are generally on rubber-tired, ball bearing casters so that they may be moved about silently to properly locate the horns behind the screen. When the horns are not in use the towers can be pushed out of the way. Bruckner-Mitchell, Inc., 532-540 W. 22nd Street, New York City. Gates Radio & Supply Company, Quincy, 111. Littleford Brothers, 501 E. Pearl Street, Cincinnati, O. United Radio Manufacturing Company, 191 Greenwich Street. New York City. VALLEN ELECTRICAL COMPANY, INC., 22S Bluff Street, Akron, O. A Incandescent Larnps A -n ' Refer to LAMPS, INCANDESCENT PROJECTION A Insurance NO BUSINESS MAN today would risk his investment by operating his business without ample insurance. Insurance is obtainable for theatre buildings and equipment to the same extent that it may be procured for other types of establishments, and safety codes and modern methods of construction, installation and manufacture have permitted such a reduction in insurance rates covering exhibitors' risks that ample protection is within reach of any theatre enterprise. Besides the usual forms of insurance covering fire, accidents to employes and patrons, etc., there is rain insurance, which offers exhibitors protection against poor patronage due to storms rising suddenly before show time. This type of insurance is now used universally to protect the operators of outdoor amusements and sports events, and the financial success of more and more indoor enterprises of this nature are thus being protected, also. When the picture has been bought, perhaps at a high price, and considerable money has been spent in advertising it, a sudden storm can mean a great loss to the exhibitor. Rain insurance protects the exhibitor against this ever-present possibility. George J. Diener, 175 W. Jackson Boulevard, Chicago, 111. Jules Juil ard & Company, 175 W. Jackson Boulevard, Chicago, 111. A Inter-Communicating Telephones SYSTEMATIZING OF business has relieved the individual of much routine and has increased thereby his efficiency. In the systematizing of business the inter-communicating telephone is playing an important part. In the theatre it contributes to a smooth functioning organization. No theatre of consequence today operates without such a telephone system. Automatic Electric Company, Inc., 1027 W. Van Buren Street, Chicago, 111. S. H. Couch, Inc., Norfolk Downs, Quincy, Mass. Select-OPhone Company, Providence, R. I. Stromberg-Carlson Telephone Company, Rochester, N. Y. A Interior Decorations INTERIOR DECORATION of the motion picture theatre has developed specialists in this important phase of construction. These companies have made a thorough study of the type of decorative