Motion Picture Herald (Apr-Jun 1931)

I April 11, 1931 Motion Picture Herald 93 1 scheme best suited for audience appeal. The originality of theatre decoration has played no small part in the success of this form of entertainment for it takes the public into a new world. ARMSTRONG STUDIOS, INC., 1717 Cordova Street, Los Angeles, Calif. Continental Studios, 100 E. Ohio Street, Chicago, 111. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. The Hirsch Corporation, 209 S. Third Street, Columbus, O. Interstate Decorating Company, 1458 S. Wabash Avenue, Chicago, 111. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Manhattan Studios, 134th Street and Park Avenue, New York City. Marshall Field & Company, Chicago, 111. Matney Studios, 307 W. 47th Street, New York City. Michael Angelo Studios, 212 E. Superior Street, Chicago, III. NOVELTY SCENIC STUDIOS, 340 W. 41st Street, New York City. J. A. TORSTENSON & COMPANY, 860 Fletcher Street, Chicago, 111. L Weiss & Sons, 508 W. 43rd Street, New York City. ▲ Iron and Bronze Work, Ornamental Refer to BRONZE AND IRON WORK, ORNAMENTAL A Labels, Film Refer to GUMMED LABELS ▲ Labels, Gummed Refer to GUMMED LABELS ▲ Ladders, Safety THE SAFETY LADDER is a safeguard, both for the employer and the employe. It minimizes the risk of accidents and the possibility of becoming involved in costly law suits. The safety ladder has the approval of the Underwriters Laboratories. Sizes range from 3 feet to 16 feet, and the list price ranges from $9.50 to $32. Because of the rigidity of these ladders, they are time-savers. DAYTON SAFETY LADDER COMPANY, 121 W. Third Street, Cincinnati, O. Durabilt Ladder Corporation, 419 Fourth Avenue, New York, N. Y. The Patent Scaffolding Company, 1500 Dayton Street, Chicago, 111. ^ Lamp Coloring LAMP DIPS or lamp colorI ings are manufactured by numerous comI panics, and can be obtained in either the clear color or in a transluscent shade. There are three types of coloring. One type is for a temporary dip where the color is to be changed often. For such changes, incidentally a color remover can be purchased, j The next type is the color used for dipI ping lamps which it is desired to color for permanent inside use. This color should not be used for outside lighting as it will not withstand the elements. The third type is the outside coloring. This is for use on lamps used for lighting electric signs, marquises and other outside lighting. It is a very quickly drying color, taking from three to four minutes to dry. Lamp dip coloring sells for $1.50 per pint and up. HewesGotham Company, 520 W. 47th Street, New York Citv. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. A Lamps, Decorative THE VARIOUS lamp manufacturers offer a number of decorative lamps. There are two types of flame shaped lamps used on fixtures with imitation candles and on standing candelabra. They are made in standard base and in candelabra or miniature base, and may be had in frost or sprayed colors — blue and red — flame tint — amber or canary. Also considered as decorative lamps are the standard globular and pear shaped lamps, which are sprayed in colors as mentioned above. Art Lamp Manufacturing Company, 1433' S. Wabash Avenue, Chicago, 111. Henkel & Best, 431 N. Michigan Avenue, Chicago, 111. .Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. Rialto Import Corporation, 135 W. 44th Street, New York City. Lamps, High Intensity IT IS VERY encouraging, indeed, to note the many recent improvements in the high intensity lamp for moving picture projection. With playhouses of ever increasing seating capacity and consequent increase of projection range or "throw," the high intensity lamp has rapidly become a necessity with very few alternatives for light source in the larger houses. The high intensity lamp, just a few years ago, while considered a necessity in the larger houses, was also looked upon as a rather troublesome piece of apparatus to be gotten along with because there was noth The Finest of AU HORNS! Macy 10 ft. Model S-120 concert type Will distribute sound equally. Will give you perfect illusion. Will correct acoustic faults. Will perform efficiently at minimum amount of power. Will project every audible sound faithfully. Our smaller Horn Model S-72 (suspension type) is designed especially for small capacity houses. Ask about it. Your pictures may be "features" but if the sound coming from behind the screen is rasping and unevenly distributed you will lose patronage — Good "Talkies" are possible only if you have good acoustic equipment. A Macy Horn Improves Any Installation 50% A whole new equipment is NOT necessary. State the capacity of your theatre and send for booklet and prices. FOR PERSONAL AUDIENCE CONTACT ADD A MACY Highly Sensitive 2-Button Microphone of the new solid back type, which gives full mellow tone production over the entire frequency scale. The carbon buttons are of special „ , design and mike "rush" has been reduced to a minimum. Type M-1 for Voice and Music bulletin describing orchestra pit Keproduction audio equipment and manager's announcing , Type M.2 tem. for Public Address MACY MANUFACTURING CORPORATION 1451 THIRTY-NINTH STREET, BROOKLYN, N. Y.