Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
000287
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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April 11, 1931 Motion Picture Herald 97 Overcrowding of the lobby with display frames produces a detrimental efEect and for this reason it is necessary that good judgment and care be exercised not only in the selection of the frames but in their placing as well. Working from blue prints or an accurate diagram enables manufacturers to suggest effective and harmonious arrangements for equipping the lobby with a display frame scheme. The Arkay Sign Company, Inc., 431 Film Exchange Building, Cleveland, O. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. Libman-Spanjer Corporation, 1600 Broadway, New Cincinnati, O. ▲ Lobby Furniture Refer to FURNITURE, THEATRE A Locks, Panic Bolts Refer to BOLTS, PANIC A Lobby Merchandising Refer to FENDING MACHINES and SCALES A _ Lunnlnous Paints LUMINOUS PAINTS are being used more and more in theatrical production work. The sets and costumes may be so covered with this material that their coloring is different under different tones of light, or certain sections may be invisible altogether until acted upon by certain classes of light vibrations. A method which came into use during 1929 employs the ultra violet ray, acting upon certain fluorescent materials. These materials are subI stances, the atomic structure of which is such that instead of absorbing short wave lengths, they receive them and throw them back as longer waves, the colors of the waves (the colors beheld by the observer) depending on the wave lengths. A. Strobl, 101 W. 41st Street, New York City. ▲ Lunnlnous Signs Refer to SIGNS, DIRECTIONAL A Machines, Pop Corn Refer to POP CORN MACHINES A Machines, Ticket A MOTOR driven device for dispensing tickets which are automatically registered as to the number of each denomination sold. These machines are made in two unit, three unit, four unit and five unit sizes. A two unit will dispense two tickets of different denominations such as children and adults. Each unit is controlled by a series of five buttons, making it possible to sell from one to five tickets. Prices range from $275 to $450. AnsellSimplex Ticket Company, 2844 W. Chicago Avenue, Chicago, 111. Arcus Ticket Company, 348 N. Ashland Avenue, Chicago, 111. AUTOMATIC SIMPLEX REGISTER CORPORATION, 1018 S. Wabash Avenue, Chicago, 111. GENERAL REGISTER CORPORATION, Paramount Building, New York City. Globe Ticket Company, 112 N. 12th Street, Philadelphia, Pa. O. B. McCIintock Company, 139 Lyndale Avenue, North, Minneapolis, Minn. MIDWEST TICKET & SUPPLY COMPANY, 910 S. Michigan Avenue, Chicago, 111. National Electric Ticket Register Company, 1806 Kienlen Avenue, St. Louis, Mo. TYPE FR. 10 The Super High Intensity Projection Lamp That Gives Better Screen Illumination For Current Expended HALL & CONNOLLY, Inc. 24 VAN DAM STREET NEW YORK CITY Quality Guaranteed PROJECTION 330 LYELL AVENUE The Perfect Screen Lens Adaptable to Any Projector WISELY CHOSEN BY AMERICA'S BEST THEATRES NEW BIFOCAL SUPER-LITE LENS F:2.5 A variable focus lens with a wide range of foci for both silent and sound film. SERIES in. SUPER-LITE LENS F:2.5 Standard full Half-Size lens furnished in short focus as low as 4" E. F. and up to 10" E. F. SERIES IV. SUPER-LITE LENS F:2.5 Full 3" diameter lens to meet the demand for more light for longer throws. 6" E. F. to 10" E.F. OPTICS COMPANY, INC. ROCHESTER, NEW YORK