Motion Picture Herald (Apr-Jun 1931)

98 Better Theatres Section April 11, 1931 SIMPLEX TICKET REGISTER, Paramount Building, New YoHk, N. Y. U. S. Ticket Company, Fort Smith, Ark. World Ticket & Supply Company, 1600 Broadway, New York City. Marble, Natural MARBLE, both in exterior and interior construction, lends a statel\' appearance to the theatre. It is a substantial and everlasting material, and has been found appropriate for grand stairways, colonnades and such other features of the interior coming within the range of vision of the patron as he enters the theatre. Appalachian Marble Company, Knoxville, Tenn. Carthage Marble Company, Carthage, Mo. Chicago Panelstone Company, 2456 W. George Street, Chicago, 111. The Georgia Marble Company, Tate, Ga. Vermont Marble Company, 101 Park Avenue, New York City. ^ Marquees Refer to CANOPIES, THEATRE ▲ Mats, Runners AS A PROTECTION to Carpets and as a means of keeping the theatre clean during bad weather mats and runners are used in theatre lobbies and aisles. Leather mats are most common in lobbies, having a mesh for dirt and slush to drop through. The irregular features of the leather mat surface prevent slipping. Runners for aisles and foyer are usually made of a hard material and are laid over carpets as a protection. Boston Rubber Mat Company, 332 A Street, Boston, Mass. The Hodes-Zink Manufacturing Company, Fremont, O. Rub-Tex Products Corporation, Indianapolis, Ind. Wear Proof Mat Company, 2156 Fulton Street, Chicago, 111. ▲ Mazda Lamps Refer to LAMPS, MAZDA ▲ Mazda Regulators THIS IS an electrical device for changing 110 volt or 220 volt current to 30 volt, 30 amperes current for use with 900 watt incandescent projection lamps. The Garver Electric Company, Union City, Ind. A Miniature Golf Courses Refer to GOLF {MINL4TURE) COURSES AND EQUIPMENT Distributed by National Theatre Supply Company GOLD-e BETTER PROJECTION AIDS MANUMATIC CHANGEOVER Noiseless Changeover for sound pictures at a moderate cost. LONG-LIFE CARBON JAW for Hi-Lo lamps; guaranteed for 6 months, will last years. 30% CARBON SAVER Saves 30% carbon cost. For 9 m/m High Intensity Carbons. AUTOMATIC MOTOR REWIND Best enclosed rewind ever developed — works by gravity — always dependable. UNI-LENS MOUNT Only successful method for use with wide screen projection. FRAMING LIGHT SHIELD Allows no light spill in any position — protects the eyes — makes framing easy. Order from your Supply Deetler or from MANUFACTURING CO. 2015 LeMoyne Street, Chicafro GOLDE Motion Picture Cable Refer to CABLE, MOTION PICTURE ▲ Motor Generators Refer to GENERATORS, MOTOR ▲ Motors, Electric IT IS NOT a question of "whether the wheels go around" in the theatre of today, but rather, how they go around. Electric motor development has kept pace with the rapid strides made in other fields of the technical side of exhibition. With sound equipment the motor plavs an increasingly important part in theatre operation. Baldor Electric Company, 4351-55 Duncan Street, St. Louis. Mo. GENERAL ELECTRIC COMPANY, 1 River Road, Schenectady, N. Y. Continental Electric Company, 325 Ferry Street, Newark. N. J. The Ideal Electric & Manufacturing Company, Mansfield, O. Fidelity Electric Company, Lancaster, Pa. Hobart Brothers Company, 113 W. Water Street, Troy, O. Master Electric Company, Dayton, O. Robbins & Meyers Company, Springfield, O. A Motors, Phonograph Refer to PHONOGRAPH MOTORS ▲ Motors, Projector MOTORS for projection machines are usually 110 volts, 25 to 60 cycles and of 1/10, 1/8 or 1/6 horse power. They may be obtained with variable speed adjustments giving a range of speed of from 150 r.p.m. to 4,000 r.p.m. Bodine Electric Company, 2254 W. Ohio Street, Chicago, 111. Fidelity Electric Company, 331 N. Arch Street, Lancaster, Pa. A Music and Sound Reproducing Devices MUSIC and sound reproducing devices are of two types, synchronous and non-synchronous. The latter use phonograph records, which are cued to the picture. The majority of these machines, ivhich have from two to four discs for the records, are operated from the pit or other location in view of the screen. The synchronous type, however, is operated from the projection booth, employing disc records or film recordings made in conjunction with the picture. Non-synchronous instruments range in price from $275 up. The price range of synchronous equipment is quite wide, but may be said to be roughly from several hundred dollars to $10,000. Non-synchronous equipment, however, has importance among motion picture theatre apparatus primarily as an augmentation of the synchronous sound equipment. The non-synchronous device is commonlv installed along with the synchronous apparatus, in the same manner that public address systems are added to the regular sound layout. Incidental music not provided for in the regular screen program, and entertainment for the standees in the foyers, may be supplied by the non-synchronous equipment. Among the developments in motion picture sound is the increase in the employment of the sound-on-film method of reproduction. Experiment has eradicated many of the disadvantages of this method and increased its advantages, and as a result one producer, long committed exclusively to the use of the sound-on-disc method of recording, has taken measures for the adoption of the film method also. Installation of both sound-on-disc and sound-onfilm reproducing equipment is thus recommended by authorities for theatres which in the early days of sound might have been advised to economize by installing disc equipment only. Amplion Radio Corporation, 133 W. 21st Street, New York City. Audio Products Corporation, 138 West Avenue, Long Island City, N. Y. Bestone, Incorporated, 1514 Davenport Street, Omaha, Neb. Buffalo Radio Engineering Laboratories, 241 S. Elmwood Avenue, Buffalo, N. Y. R. S. Burt Scientific Laboratories, 900-04 E. California Street, Pasadena, Cal. Duofone. Inc., 2589 Ei Jefferson Street, Detroit, Mich. Elec-Tro-Fone Corporation, 2490 University Avenue, St. Paul, Minn. ELECTRICAL RESEARCH PRODUCTS, INC., 258 W. 57th Street, New York City. ENTERPRISE OPTICAL MFG. COMPANY, 564 W. Randolph Street, Chicago, III. Foto-Voice Company, 817-819 Granby Street, Norfolk, Va. Gates Radio & Supply Company, Quincy, 111. General Talking Pictures Corporation, 218 V/. 42nd Street, New York City. Good-All Electric Manufacturing Company, Ogallala, Neb. The D. R, Kautz Company, 2115 Madison Avenue, Norwood, O. MELLAPHONE CORPORATION, Rochester Theatre Building, Rochester, N. Y. National Motion-Ad Company, 2448-59 Prairie Avenue, Chicago, 111. Pacent Reproducer Corporation, 250 W. 39th Street. New York City. Peerless Sound Equipment Company, 627 Iron Avenue. Dover, O. The Phototone Equipment Corporation of America, Morth Vernon, Ind. Pictur-Fone Corporation, 404-10 N. Main Street, Lima, O. Powers-Cinephone Equipment Corporation, 723 Seventh' Avenue, New York City. RCA PHOTOPHONE, INC., 4U Fifth Avenue, New York City. The Rapid Film Company, 1706 Central Parkway, Cincinnati, O. SIMPLIMUS, INC., 67 Church Street, Boston^ Mass. Sono Equipment Corporation, 1200 Shelby Street, Indianapolis, Ind. UNIVERSAL SOUND SYSTEM, INC., 13th and Cherry Streets, Philadelphia, Pa. VITADISC COMPANY, 92 Mortimer Street, Rochester, N. Y. Vitagio Corporation, 4942 Sheridan Road, Chicago, Illinois. WEBER MACHINE CORPORATION, 59 Rutter Street, Rochester, N. Y. WESTERN ELECTRIC COMPANY, 250 W. 57th Street, New York City. Music Publishers APPRECIATING the Important part played by music in the theatre several companies have recently compiled Distributed by National Theatre Supply Company FOR ECONOMY AND PERMANENCY SPECIFY EXPANSION BOLTS FOR YOUR CHAIR INSTALLATIONS Chicago Expansion Bolt Co. (Not Inc.) 126 So. Clinton St. Chicago