Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
000289
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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April 11, 1931 Motion Picture Herald 99 re L£ NO SUBSTITUTE FOK If Ages bore trademarks, ours would be stamped with an airplane. Nothing is more dramatically symbolic of modern mechanical progress than the increasing drone of air-conquering motors. This is the New Age of Mechanical Servants— motors, wave lengths, machines. There is no individual in our entire business system more clearly dependent on "mechanical workers" than the Motion Picture Exhibitor. The picture on a screen is only as good as the equipment which projects it. . . . Good "sound" is impossible without good sound equipment. . . . Ventilating systems are automatic; so are electric curtain controls, screen modifiers and theatre switchboards. Even ticket vending machines are powered by motors. What assurance has the Exhibitor that these "mechanical servants" of his will give their expected performance? Today, there is only one safe standard for wise buying — Reliability. The Reliability of the firm that makes a product and the Reliability of the firm that sells it. National Theatre Supply Company was organized to bring the American Exhibitor Purchasing Security. It is the business of this Company to select and sell only theatre equipment that can be depended upon to do its work consistently and well. That's the real meaning of Reliability. Its importance cannot be overstated. It has no substitute. The Reliability of the manufacturing c o m panies whose products are described in the following pages is assured by the National Theatre Supply Company's Stamp of Approval. NATIONAL THEATRE SUPPLY COMPANY cities