Motion Picture Herald (Apr-Jun 1931)

108 Better Theatres Section April 11, 1931 atre should be amply equipped with timesaving, safety-saving and utility-saving devices. The piano truck is a guard against damage to the piano or organ which must be moved about the theatre stage or other parts. THE J. H. CHANNON CORPORATION, 222 W. Erie Street, Chicago, 111. ▲ Picture Sets PICTURE SETS IN non-presentation houses are usually changed seasonably or prepared for holiday programs and special events. Theatres offering presentation acts make it a point to change weekly the effects surrounding the picture screen. Draperies and other equipment necessary to the production of an artistic stage setting are readily obtainable. NOVELTY SENIC STUDIOS, 340 W. 41st Street, New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. Volland Scenic Studios, 3737 Cass Street, St. Louis, Mo. ▲ Pipe Organs Refer to ORGJNS A Plastic Paint PLASTIC PAINT is extensively used for decorating auditorium walls, lobbies and foyers of theatres. With this paint almost any sort of rough texture can be developed from the most refined stipple to the shaggiest Spanish palm finish. Sand swirl, two-tone and other effects can also be obtained in a number of colors and color combinations. Plastic paint comes in the form of a white powder. Before application it is mixed with water ; sometimes, also, with coloring matter. It may be tinted with dry colors before application, or the plastic paint may be sized and then glazed with an oil glaze tinted with oil colors. It may be applied on any type of surface and when thus properly applied and treated it can be washed from time to time with soap and water. In the decoration of theatres today, the use of plastic paint opens up a new field oi expression to the architect and decorator. It is not only applicable in many striking and unusual texture effects to walls and ceilings, and in remarkably beautiful blended color combinations — but it is also adaptable to many unique, original and conventional treatments. It can be used in panels and frescoes, in sgraflKto and relief work. Sprayed with bronze or aluminum powder over a richly colored background, it produces gorgeous gold and silver effects. Architectural Decoratingi Company, 1600 S. Jefferson Street, Chicago, 111. The Craftex Company, 37-3i9 Antwerp Street, Brighton Station, Boston, Mass. Hockaday, Inc., 1823 Carroll Avenue, Chicago, III. H. B. Wiggin's Sons Company, Bloomfield, N. J. A Plunfibing Fixtures EVERY PART OF the theatre should be in keeping with the general architectural beauty of the theatre. Also, those parts of construction which are under cover of plaster and other exterior coverings must meet the requirements of build ing codes. The value of hidden fittings of high quality cannot be too strongly stressed as a factor in efficient and economical theatre operations. Included in these specifications are plumbing fixtures, both exposed and concealed. Plumbing fixtures play an important part, both in the decorating scheme of a theatre and the cost of insurance. They should, therefore, be investigated by the theatre owner, remembering that they may be had in both white and in colors, and with various distinguishing sanitary features. The Crane Company, 836 S. Michigan Avenue, Chicago, 111. Kohler Company, Kohler, Wis. Standard Sanitary Manufacturing Company, Bessemer Building, Pittsburgh, Pa. A Pop Corn Machines POP CORN MACHINES offer an excellent opportunity for theatres to increase their revenue, according to information from exhibitors who are operating them. One exhibitor states that in one week he cleared $59 with a corn popper in his lobby. Figures provided by another exhibitor state that in six months he took $967.91, out of which his expenses were $296.94, leaving a profit of $670.97. One theatre circuit in the east is using pop corn machines at five of its houses. Pop corn machines may be had in a number of sizes and styles, ranging from small models to elaborate machines which also include peanut warming facilities. Burch Sales Company, 1432 Wyandotte Street, Kansas City. Mo. C. Cretors & Company, 612 W. 22nd Street, Chicago, 111. Dunbar Company, 2652 W. Lake Street, Chicago, 111. Holcomb & Hoke Manufacturing Company, Indianapolis, Ind. Kingery Manufacturing. Company, 430 E, Pearl Street, Cincinnati. O. Star Manufacturing Company, 4477 Finney Avenue, St. Louis, Mo. Talbot Manufacturing Company, 1213 Chestnut Street, St. Louis, Mo. A Portable Projectors PORTABLE PROJECTORS are motion picture projection machines which are designed to be set up only temporarily and not for permanent installation in a regular theatre, as a rule, although used there. They are particularly adapted for use in schools, clubs, etc., and may be obtained for installation in connection with leading makes of sound equipment or with sound apparatus built in. There is a model with a heavy pedestal for permanent installation. Semi-Portable projectors are standard motion picture machines which may be utilized for either temporary or permanent installations. That is to say, these machines, while sturdily constructed, are comparatively light in Aveight and may be moved from room to room or from one building to another. Specially designed carrying cases are also provided at slight additional cost for convenience in transporting for longer distances. For permanent installations, the model with the heavy pedestal no doubt has its advantages. Sound apparatus specially constructed for portable machines is available. Acme Motion Picture Proiector Company, 734 S. Wabash Avenue, Chicago, III. Bell & Howell Company, 1801 Larchmont Avenue, Chicago, 111. HewesGotham Company, 520 W. 47th Street, New York, N. Y. Q. R. S.-DE VRY CORPORATION, 333 N. Michigan Avenue, Chicago, lU. The Holmes Projector Company, 1815 Orchard Street, Chicago. 111. Safety Projector Company, 310 W. Second Street, Duluth, Minn. A Poster Frames Refer to FRAMES, POSTER A Poster Paste Refer to PASTE, POSTER AND LABELING A Pottery, Decorative THE THEATRE, properly proportioned architecturally, requires almost meticulous care in decoration. Because of the volume of floor space and wall space, decorative pieces are imperative. Produced for this purpose is a pottery ware which fulfills all artistic requirements, whether the decorative scheme be period or modern. Cambridge-Wheatley Tile Company, 1601 Woodburn Avenue, Covington, Ky. The Rookwood Pottery Company, Mt. Adams, Cincinnati, O. A Poster Lights THESE ARE TUBULAR shaped reflectors to be fastened to the poster frame for illuminating poster displays. They come completely wired, with bracket for attaching. Prices range from $16 up. KLIEGL BROTHERS, 321 W. 50th Street, New York. METAL PRODUCTS, INC., 1434 N. Fourth Street, Milwaukee,* Wis. The Voigt Company, 1743 N. 12th Street, Philadelphia, Pa. ^ Power Plants Refer to LIGHTING AND POWER PLANTS A Printing, Theatre Refer to THEA TRE PRINTING A Programs UNUSUAL PROGRESS has been made in the publication of theatre programs in the past few years. Today the program is one of the outstanding advertising mediums of the motion picture house. It goes into the home, where it is perused by the family. In obtaining programs the exhibitor need only specify the names of the attractions and the dates. Within eight hours programs containing effective copy, suitably illustrated, are completed. This is possible through the efficiency of highly organized and ably manned printing plants devoted exclusively to this work. Copy provided in theatre programs carries a well balanced selling "punch" creating a desire to see the attractions. The programs are amply illustrated and complete facts concerning stars, players, author and other matters of interest are included. In the dissemination of theatre programs many theatres have regular lists of patrons to whom programs are mailed each week while others distribute the programs to patrons as they leave the theatre. Prices range from $7.75 per thousand in one color to $8.50 per thousand in two colors. Prices decrease with additional thousands.