Motion Picture Herald (Apr-Jun 1931)

April 11, 1931 Motion Picture Herald 109 Prominent concerns specializing in this work are: EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, 111. Filmack Trailer Company, 730 S. Wabash Avenue, Chicago, III. National Program & Printing Company, 729 S. Wabash Avenue, Chicago, 111. Star Program Company, 1799 Jerome Avenue, New York City. A Program Covers CONSTRUCTION OF bigger and better theatres has developed a demand for a higher class of advertising. Offset color program covers are representative of the efforts of theatre owners toward increasing artistry and dignity in their advertising. These colored program covers are highly artistic and colorful. The fact that they are extensively used has enabled production of program covers of this type at a very reasonable cost, considering their beauty and effectiveness. In fact, the use of program covers has enabled exhibitors to attain a highly desirable individuality in this phase of tbeir advertising. These program covers combine all the elements of a program announcement with the necessary distinctive features of a high class house organ. Prices range from $3 per thousand to $7 per thousand, depending on size of cover. The Hennegan Company, 511 Genesee Street, Cincinnati, O. ▲ Projection Booths and Equipment THE PROJECTION room, Or booth, because of the fact that it is one of the nerve centers of the motion picture theatre, is becoming standardized. Not in size, naturally, but in general construction, and the high standard of equipment, etc. The projection booth, because of the very nature of the purpose it serves, must be fireproof and ideally ventilated. Though standardized in the general meaning of the word, the booth, in its placement, construction and equipment, should have individual treatment for each theatre. The skilled projection engineer should be consulted on this vital phase of motion picture presentation. There are many things to keep in mind in the purchase of projection room equipment. Certain parts of this equipment must conform to the building codes, it must be practical, it must satisfy the projectionist and it must lend itself to better projection. It is wise in a majority of instances to consult a skilled projectionist before purchasing this equipment, for his knowledge of completeness and product is broad. The projection booth today is an efficiency room with an expert in charge, and the equipment purchaser should be selected with that in mind. The design and layout of the projection room should have the careful attention of the architect or builder at the time the plans for the theatre are being prepared. The co-operation of projection machine manufacturers or their distributors can profitably be called into use in the planning of a projection room and in considering its equipment. A number of instances are known where the design of the projection room, relegated to last-minute consideration by the architect or owner, has necessitated expensive remodeling when it has been found that beams and other constructional features made proper projection impossible. The desirable projection room may vary in size but to accommodate two projectors, it should be at least 15 feet by 10 feet, with 12 foot ceiling. This size will also care for a spotlight and slide dissolver. By all means should toilet facilities be provided and a shower bath is highly desirable. For construction, a floor of 6 inch cement slab is recommended with 4 inch tile wall. Doors, windows and casings should be of steel. There should be two entrances to the booth. A room adjacent to the booth, at least 8 by 8 and well ventilated should be provided for the generator. It is important that in the event of fire the flame or smoke be kept out of the auditorium and for this reason the aperature on the front wall of the booth should be lined with steel and fitted with steel covers which will automatically drop when a fusible link melts that is over each projector, releasing the aperature covers. Atlas Metal Works, 2601 Alamo Street, Dallas, Te.x. COXSACKIE HOLDING CORPORATION, Coxsackie, N. Y. ENTERPRISE OPTICAL MANUFACTURING COMPANY, 564 W. Randolph Street, Chicago, 111. E. E. FULTON COMPANY, 1018 S. Wabash Avenue, Chiceigo, III. Holmes Projector Company, 1815 Orchard Street, Chicago, 111. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. THE NATIONAL THEATRE SUPPLY COMPANY. 92-96 Gold Street, New York City. O. K. Harry Steel Company, 2}i3 Papin Street, St. Louis, Mo. E. E. Southern Iron Company, Kienland and Hamburg, St. Louis, Mo. Theatre Engineering Service Company, 1442 Beachwood Drive, Hollywood, Calif. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Projection Machines PROJECTORS HERE referred to are the standard non-portable machines designed for permanent installation, usually in theatres. It is the expressed be lief of theatre owners and projectionists that practically ideal projection is possible with equipment available at present, provided it is in the hands of a competent operator. Modern projection machines are the result of many years of improvement and development to meet the ever-growing requirements for the best possible screen results. Noticeable in the latest developments are the efforts of the manufacturers to keep abreast of the exacting requirements for projection in conjunction with sound reproduction. A type of shutter designed to eliminate the heat from the film and to provide air currents tending to draw dust and dirt from the film, are among the latest developments. All late model standard projectors are either constructed specially for sound picture projection or are readily adapted to any make or model of sound apparatus, either for sound-on-disc or sound-on-film. The latter method, due to greater thickness and density of film requires the use of much more amperage at the arc and this factor has been met with lamps and lamphouses of greater illuminative output capacity. Also the use of the perforated sound screen has to a very great extent added to the necessity of greater illumination. Moving picture projectors are now constructed more accurately and sturdily than ever before due to the more exacting requirements of talking picture projection and greater area of picture surfaces. While thousands of dollars are frequently spent in many other departments of the theatre an apparent indifference to the importance of the best possible projection has been shown by too many theatre owners in the past. Fortunately, this attitude is undergoing a very marked change and projection is beginning to receive due attention. The motion picture theatre, despite the AT LAST! SOUND EQUIPMENT WITHIN THE PRICE REACH OF EVERY THEATRE OWNER PICTUR-FONE Sound on Film Positively the Highest Type of Sound Reproduction Proven, by actual comparison tests, to have the clearest, plainest, most natural talking ever heard from the screen. MECHANICALLY AND ELECTRICALLY CORRECT Past experience has proven that sound equipment must be correctly built of proper materials, precision gears and bearings, reliable oiling devices, suitable electrical equipment scientifically balanced and adjusted so as to give natural reproduction. BUILT BY EXPERTS OF LONG EXPERIENCE After years of research work we have perfected sound equipment at our own expense and not at the expense of the exhibitor. The results are that every one of our installations are giving the absolute satisfaction which cannot be had from those that are still in the experimental stage. AVAILABLE FOR ALL POPULAR MAKES OF PROJECTORS Dealers wanted for all peirts of the United States and foreign countries. PICTUR-FONE CORPORATION 404-6-8-10 N. MAIN STREET LIMA, OHIO