Motion Picture Herald (Apr-Jun 1931)

112 Better Theatres Section April 11, 1931 CARVER Quiet* Unusually quiet in operation are these units for economically changing alternating current to direct current for Motion Picture projection. Free from trouble. Produces up to thirty amperes of pure-white, steady light for any low intensity reflecting arc lamp. Garver Kurrent Changers are a proven success. National Regulators for Mazda Projection, where throw permits, provide the finest projeclion known. Widely used in small theatres, film exchanges, test rooms, schools, and for image projection in Television. Full details regarding both the above — gladly. Nationwide distribution from thirty principal cities. Made by GARVER ELECTRIC CO. Union City Indiana Settings Decorations Draperies Acoustical Acoustical Treatments Banners Magnascope Screens 340W.41stSt.,NewYork,N.Y. LEARN MODERN THEATRE MANAGEMENT and ADVERTISING Through approved home-study methods, the Institute has successfully trained hundreds of theatre men. Free pcu^iculeu-s. THEATRE MANAGERS INSTITUTE 325 Washington St. Elmira, New York idea, in brief, being that with this type of safe in the box office a theatre is likely to lose only the amount which it is keeping exposed for making change. Box office safes are made of steel and provided with a slot into which surplus receipts are placed as received, or are equipped with a chute through which the surplus receipts may be dropped. Safes of this type usually make possible the lowest rates of burglary insurance. Kewanee Safe Company, Kewanee, 111. YORK SAFE & LOCK COMPANY, YoA, Pa. Sanitary Specialties THE THEATRE in its modern clothes, and to meet local health board regulations, must adopt a strict policy of sanitation. Such a policy encourages patronage and, what is just as important, it will eliminate complications with local authorities. Arthur Beck Chemical Manufacturing Company, 4743 Bernard Street, Chicago, 111. Hewes-Gotham Company, 520 W. 47th Street, New York, N. Y. Huntington Laboratories, Inc., Huntington, Ind. Lavo Company of America, 48 Seventh Street, Milwaukee, Wis. U. S. Sanitary Specialties Company, 435 S. Western Avenue, Chicago, 111. Scales, Public Weighing Refer to FENDING MACHINES AND SCALES A Scenery, Stage Refer to STAGE SCENERY AND DRAPERIES Scenic Artists Service OFTENTIMES AN exhibitor is in need of someone to paint a front drop or curtain, or do some special building and painting of sets for a stage prologue. There are several reliable firms that make a specialty of this kind of work. They will design and decorate the set to suit the exhibitor's needs and often will recommend lighting combinations that will do a lot to increase the beauty of the set. Chas. L. Hoyland Company, 180 N. Michigan Avenue, Chicago, IlL Manhattan Studios, 134th Street and Park Avenue, New York City. NOVELTY SCENIC STUDIOS, 340 W. 41sl Street, New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. Volland Scenic Studios, 3737 Cass Street, St. Louis, Mo. Schools THEATRE MANAGEMENT and theatre organ playing are no longer hitor-miss propositions. Both have become highly specialized. The theatre manager must be trained in administration duties, advertising and technics, and the organist must be able to dramatize the music to accompany the screen attractions. So valuable do chain organizations consider the trained man or woman that they are demanding those persons who have become skilled through graduate work in schools. The Del Castillo Theatre Organ School, 209 Massachusetts Avenue, Boston, Mass. New York Institute of Photography, 10 W. 33rd Street, New York City. THEATRE MANAGERS INSTITUTE, 32S Washington Street, Elmira, N. Y. The Vermond Knauss School of Theatre Organ Playing, 210 N. Seventh Street, AUentown, Pa. White Institute of Organ, 1680 Broadway, New York City. Screens at THERE ARE THREE types of screens for motion picture projection, metall ic surfaced, white surfaced and beaded surfaced. Sound screens are perforated to permit the issuance of the sound waves from the horns behind. The metallic surfaced screens are built in various finishes, from a smooth surface to a heavy pebbled surface. The smooth surfaced screen has perpendicular reflective characteristics, while the heavy pebbled surfaces somewhat diffuse the light. In wide houses, the best image is obtained on the latter type. Metallic surfaces, as a rule, are built to fit the requirements of each house. Flat white or dif¥using type screens in most cases are used with high intensity projection. Screen surfaces are made to meet the requirements of mazda, reflecting arc, regular arc and high intensity projection. Prices of screen range from 50 cents to $2 per square foot. Screens for sound pictures are used with most sound apparatus. They differ from silent screens in that they are porous. When the horns are located behind the screen, a tightly woven canvas would retard or mufHe the sound. These screens are perforated or otherwise made porous. Some are coated with a silver finish and are constructed to lace into a frame. AMERICAN SILVERSHEET COMPANY, 800 Beaumont Street, St. Louis, Mo. Beaded Screen Corporation, 438 W. 37th Street. New York City. THE DA-LITE SCREEN COMPANY, 2715 N. Crawford Avenue, Chicago, III. E. I. DuPont De Nemours & Company, Wilmington. Del. MINUSA CINE SCREEN COMPANY, 2665 Morgan Street, St. Louis, Mo. RAVEN SCREEN COMPANY, 147-51 E. 24th Street, New York City. Sarasone Screen Company, 80 Boylston Street, Boston, Mass. SCHOONMAKER EQUIPMENT COMPANY, 276 Ninth Avenue, New York City. Vocalite Screen Company, Roosevelt, N. Y. WALKER SCREEN COMPANY, 238 Sixth Street, Brooklyn, N. Y.; 80O Beaumont Street, St. Louis, Missouri. Screen Brushes IN ORDER THAT the screen may be kept clean, and therefore give the best possible results in projection, a screen brush has been contrived for keeping the silver sheet clean and responsive to the image flashed from the projection room. AMERICAN SILVERSHEET COMPANY, 800 Beaumont Street, St. Louis, Mo. DA-LITE SCREEN COMPANY, 2715 N. Crawiord Avenue, Cliicago, 111. Screen Frames AFTER ALL^ THE picture's the thing, and without stability and solidity of the screen frame the picture is being shown at a disadvantage to both theatre owner and projectionists, to say nothing of the patron. Billowing of the screen is a blow to good projection. Now, too, there is the added element of the steel frame as another form of equipment development. AMERICAN SILVERSHEET COMPANY, 800 Beaumont Street, St, Louis, Mo.