Motion Picture Herald (Apr-Jun 1931)

114 Better Theatres Section April 11, 1931 pared for the specific building to which the sign is to be fastened. American Signs Corporation, Kalamazoo, Mich. The Artcraft Sign Company, Box 86, Lima, O. Claud Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Sign Company, 4543 W. Lake Street, Qiicago, 111. Federal Electric Company, 870O S. State Street, Chicago, 111. Flexlume Corporation, 1100 Military Road, Buffalo, N. Y. Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Kolux Corporation. Kokumo, Ind. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, 111. Lustrolite, Inc.. 209-11 N. Howell Street, Davenport, la. METAL PRODUCTS, INC., 1434 N. Fourth Street, Milwaukee, Wis. Milne Electric Company, 614 Qierry Street, Milwaukee. Wis. Ralston & Company, 211 Jefferson Street, Wausau, Wis. The Philadelphia Sign Company, 338 N. Randolph Street, Philadelphia, Pa. U. S. Electric Sign Company, 208 E. 27th Street, New York City. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Signs, Exit Refer to EXIT LIGHT SIGNS A Signs, Marquise and Attraction Board ELECTRIC ILLUMINATION is a bonanza to the program. Presenting the program in the marquise or in the attraction board is a box office asset. The electric presentation of a theatre and a program is an invaluable adjunct to the theatre attendance. Large and small theatres, today, are utilizing this type of promotional presentation to bring the people to their box offices. The theatre owner today must tell his public about his organ, his refrigeration and heating and the general comfort of his audience. In the marquise or in the attraction board this message can be presented to these people. American Signs Corporation, Kalamazoo, Mich. Artcraft Sign Company, Box 86, Lima, O. Claude Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Signs Company, 4543 W. Lake Street, Chicago, III. Flexlume Corporation. Buffalo, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KHEGL BROTHERS, 321 W. 50th Street, New York City. Kolux Corporation, Kokomo, Ind. Lu-Mi-Nus .Signs. Inc., 2736 Wentworth Avenue, Qiicago, 111. Lustrolite, Inc., 209-11 N. Howell Street, Davenport, la. METAL PRODUCTS, INC., 1434 N. Fourth Street, Milwaukee, Wis. Milne Electric Sign Company, 614 Cherry Street, Milwaukee, Wis. U. S. Electric Sign Company. 208 E. 27th Street, New York City. Willey Sign Company, 1559 Church Street, Detroit, Mich. Slides SLIDES ARE DIVIDED into four different classes: Song slides, advertising slides, announcement slides and special advertising slides. Song slides have come into vogue within the last few years. There are two types of these : The comedy type and the sentimental type. They are sold or rented in complete sets to be run in conjunction with organ solos. Advertising slides: These are of the stock advertising type in which may be inserted the name of the advertiser. There is a large selection for every line of business artistically drawn up and cleverly worded. Announcement slides: A standard stock selection makes it possible for the theatre man to buy already made any announcement that he desires to make. They can be secured in very artistic designs. Special advertising slides: Are those made from copy furnished by the advertiser from photographs, drawings or any other material the advertiser may have. In every case, they are made up specially. Prices for stock slides range from 25 cents up. Original slides cost from about a dollar, up. Loucks & Norling, Inc., 246 W. 55th Street, NewYork City. National Studios, 226 W. 56th Street, New York City QUALITY SLIDE COMPANY, 6 E. Lalke Street, Chicago, III. RADIO-MAT SLIDE COMPANY, 1674 Broadway, New York, N. Y. Ranslev Studios, 308 W. Randolph Street, Chicago, 111. Standard Slide Corporation, 230 W. 56th Street, New York City. WORKSTEL STUDIOS, 151 W. 46th Street, New York City. The U. S. Slide Company, 14 E. 8th Street, Kansas City, Mo. ▲ Soaps, Liquid Refer to SANITARY SPECIALTIES Sound Devices, Synchronous and NonSynchronous Refer to MUSIC and SOUND REPRODUCING DEVICES A Sound Picture Equipment Refer to MUSIC AND SOUND REPRODUCING DEVICES Sound-Proofing WITH A GROWING tendency on the part of theatre owners to incorporate into the theatre building additional recreational features, such as bowling alleys and ballrooms, the matter of sound-proofing has become a subject of wide interest. In a great many instances, it has been shown that modern methods of soundproofing make it possible to place a ballroom or bowling alley room either directly above or directly under a theatre auditorium, with positive assurance that noise will not reach the auditorium and interfere with the audience enjoying the program. Proper sound-proofing in such instances is an individual problem, due to the dif¥erence in building constructions, methods of ventilating, etc. The accomplishment is a matter of using proper design and materials based on years of successful installations. The system is based on proper breaking of solid contacts combined with proper absorbing mediums. Hearing conditions in an auditorium can be provided for to a large extent in advance of construction from a study of the plans. Acoustical defects in existing auditoriums can also be diagnosed and corrective measures applied with satisfactory results. Acoustic defects may be corrected by applying an efficient sound-absorbing material on walls or ceiling, as prescribed by a competent acoustical engineer. A number of efficient sound-absorbing materials are available, which may be elaborately decorated without reducing its efficiency. In case a theatre auditorium is to be located in a large office building, the system can be used to prevent sound of pipe organs from penetrating to office spaces. Berhner Acoustic Corporation, 1808 Paramount Building, New York, N. Y. THE CELOTEX COMPANY, 919 N. Michigan Avenue, Chicago, 111. Craftex Company, 37 Antwerp Street, Boston, Mass. Densten Felt & Hair Company, Philadelphia, Pa. General Insulating & Mfg. Company, Alexandria, In4. The Housing Company, 40 Central Street, Boston, Mass. Johns-Manville Corporation, 292 Madison Avenue, New York City. THE INSULITE COMPANY, 1212 Builders Exchange, Minneapolis, Minn. KENDELL & DASSEVILLE, INC., 67 West 44th Street, New York, N. Y. Macoustic Engineering Company, Ninth and Euclid Avenue, Cleveland, O. NATIONAL RUG MILLS, INC., 2494 South Fifth Street, Milwaukee, Wis. Therm-O'-Proof Insulating Company, 203 N. Wabasii Avenue, Qiicago, 111. U. S. Gypsum Company, 300 W. Adams St., Chicago, III. Universal Gypsum & Lime Company, W. Washington Street, Chicago, 111. Union Fibre Sales Company, Winona, Minn. WESTERN FELT WORKS, 4029-4133 Ogden Avenue, Chicago, III. Weyerhaeuser Forest Products, Merchants National Building, Z<1. Paul, Minn. The Wood Conversion Company, 360 N. Michigan Avenue, Chicago, 111. Sound Reproducing Devices Refer to MUSIC AND SOUND REPRODUCING DEVICES Speakers and Horns HORNS AND SPEAKERS used in sound installations are air columns with a belled outlet, or magnetic or electro-dynamic cones (in baffles or horns), used to project the sound waves created by the amplified electrical pulsations. They are attached to amplifiers and usually num CIRCUS H(RRL05 EXHIBITORS Printing Service . 711 South Dearborn Street ^ CHICAGO, ILL. ^