Motion Picture Herald (Apr-Jun 1931)

116 Better Theatres Section April 11, 1931 FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. Belson Manufacturing Company, 802 Sibley Street, Chicago, ill. BRENKERT LIGHT PROJECTION COMPANY. 7348 St. Aubin Avenue, Detroit, Mich. Chicago Cinema Equipment Company, 1736-1754 N. Springfield Avenue, Chicago, 111. Chicago Switchboard Manufacturing Company, 426 S. Clinton Street, Chicago, 111. C. W. Cole & Company, Inc., 320 E. 12th Street, Los Angeles, Cal. Display Stage Lighting Company, Inc., 410 W. 47th Street, New York City. Great Western Stage Equipment Company, 817 Holmes .Street, Kansas City, Mo. HALL & CONNOLLY, INC., 24 Van Dam Street, New York. N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 59th Street, New York City. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Henry Mestrum, 817 Sixth Avenue, New York City. REYNOLDS ELECTRIC COMPANY, 2650 W. Coneress Street, Chicago, III. Ward-Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. J. H. Welsh, 270 W. 44th Street, New York City. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. Stage Rigging Refer to HARDWARE, STAGE A Stage Scenery and Draperies DRAPERIES ARE an important feature of theatres today. They accent color and give softness and richness to an interior. Architectural lines of doorways and archways are usually distinctively hard and draperies are the mediums by which these lines are softened to give a pleasing appearance. A drapery scheme usually creates an inviting, soft and colorful atmosphere. If the drapery is in harmony with the main color in the surroundings and in proportion to the richness of the architecture there need be little worry about it being too rich or elaborate. Likewise, scenery, colorful and delicate, has become an important adjunct to the motion picture theatre. Scenery to properly clothe the stage show must be of a type which is eye-catching the moment the drop is raised. Many specialists have been developed in this particular field. Acoustical treatment is also quite closely allied with draping for color efiect and harmony. Up-to-date scenic specialists have made a close study of draping for acoustical correction, and today, of course, acoustics are an all-important consideration in stage and house drapery installations. ARMSTRONG STUDIOS, INC., 1707 Cordova Street, Los Angeles, Cal. Beck & Sons, Highland Avenue and Dorchester, Cincinnati, O'. WORKSTEL STUDIOS Xfiyitern Slides OF QUALITY 151to«t FORTY-SIXTH ST. N.Y. BRYANT 8889 o^aurice "Workstel Collins & Aikman Corporation, 25 Madison Avenue, New York, N. Y. Continental Studios, 100 E. Ohio Street, Chicago, III. Dazians, Inc., 142 W. 44th Street, New York City. DuPont Fabrics Service, Newburgh, N. Y. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. Great Western Stage Equipment Company, 817 Holmes Street, Kansas City, Mo. S. M. Hexter & Company, Inc., 2400 E. Superior Street, Cleveland, O. Interstate Decorating Company, 1458 S. Wabash Avenue, Qiicago, 111. Landish Studios, Inc., 40 Ames Street, Rutherford, N. J. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Manhattan Studios, 134th Street and Park Avenue. New York City. E. L. Mansure Company, 1605 Indiana Avenue, Chicago, 111. Matney Studios, 307 W. 47th Street, New York City. NOVELTY SCENIC STUDIOS, 340 W. 41st Street, New York City. WM. SLATER, JR., 316 N. Michigan Avenue. Chicago. Hi. SOSMAN & LANDIS COMPANY. 416 S. Kedzie Avenue, Chicago, lU. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 NicoUett Avenue, Minneapolis, Minn. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louis, Mo. I. Weiss & Sons. 508 W. 43'rd Street, New York City. Windowcraft Valance & Drapery Company, 328 Superior Avenue, N. W., Cleveland, O. Statuary ARTISTRY OF decoration in a theatre is reflected never more vividly and accurately than by the statuary. A dignified and beautiful statue at the head of the stairs leading to the mezzanine, for example, can establish the tone of a theatre almost as rapidly and conclusively as the construction. I', p. Caproni & Brother, Inc., 1914 Washington Street, Boston, Mass. .Silvestri Art Manufacturing Company, 1035 Orleans Street, Chicago, 111. Stereopticons STERFOPTicoNS are used for the projection of lantern slides and effects, illumination being supplied by incandescent or arc lamps. They are made in single units and also for double and triple dissolving. Many unusual effects are possible with the modern stereopticon as developed for theatre use. They can be obtained for as low as $26.00 for Mazda tvpe. BEST DEVICES COMPANY, Film Building, Cleveland, O. BRENKERT LIGHT PROJECTION COMPANY, 7348 St. Aubin Avenue at Grand Boulevard, Detroit, Mich. KHEGL BROTHERS, 321 W. 50th Street, New York City. Sweeping Compound THERE are a number of these on the market, many of which are very efficient. They are made from a composition impregnated with oil so that in sweeping the theatre very little dust is raised. These compounds also have in them disinfecting material which disinfects the floor as it is swept. They come in 75-lb. drums, 100 lb., 200-lb. and 300-lb. barrels. Prices range at about $2.50 per 100 lbs. The Huntington Laboratories, Inc., Huntington, Ind. ▲ Switchboards CONTROL OF LIGHTING through the use of switchboards makes possible the wonderful lighting ef?ects achieved in motion picture theatres today. Switchboards for this work are built in many capacities. Scenes for unusui^ lighting effects may be pre-selected by such a board and the theatre flooded with appropriate lighting scheme at a proper cue, by the simple method of throwing a switch. Lighting control systems are being adopted by theatres of lesser size that heretofore have considered such installations as being only for the larger metropolitan houses. Manufacturers of this type of equipment are glad to furnish engineering service and consult with exhibitors and architects on various phases of these lighting control systems. A new device for automatic and pre-set control of stage and house lighting has recently been developed. The principle is very similar to that employed in the playing of pipe organ music and may be operated manually or automatically from the player roll. Novel and spectacular effects are thus produced with the possibility of synchronization with the program. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. Belson Manufacturing Company, 800 Sibley Street, Chicago, 111. Chicago Switchboard Manufacturing Company, 426 S. Clinton Street, Chicago, 111. Cleveland Switchboard Company, 2925 E. 79th Street, (,'leveland, O. CUTLER-HAMMER MANUFACTURING COMPANY, 12th and St. Paul. Milwaukee, Wis. GENERAL ELECTRIC COMPANY. I River Road, Schenectady, N. Y. HUB ELECTRIC COMPANY, 22ZS W. Grand Avenue, Chicago, IIL KLIEGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, III. Trumbull Electric Manufacturing Company, Plainville, Conn. Ward Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Md. A Switches NEVER in the history of the theatre has electrical equipment played as vital a role as it does today. From projection room to stage and to manager's office, electricity to a large extent runs the show. With the program on a minute schedule, electrical switches in turn have an important duty to perform. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. Dowser Manufacturing Company, 225 Broadway, New York City. Hart Manufacturing Company, Hartford, Conn. HOFFMAN-SOONS, 387 First Avenue, New York City. Kohler Company, Kohler, Wis. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. A Telephones, Inter-Communicating Refer to INTER-COMMUNICATING TELEPHONES Temperature Control Apparatus TEMPERATURE control apparatus are devices for automatically controlling the temperature of the auditorium, organ chambers or any part of the theatre | where a uniform heat must be maintained. THE NEW TIFFIN CURTAIN CONTROL Ipcenicgtudios TIFFIN, Oir" COMPLETE STAGE EQUIPMENT