Motion Picture Herald (Apr-Jun 1931)

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dpril 11, 1931 Motion Picture Herald 117 In a control for an auditorium the device is a small thermostat, which actuates a valve on an air-line, which in turn operates the shutters in the air ducts. In the average size theatre several of these will be located at various places and each will operate independently of the other, thus relieving hot or cold spots in any one section. Controls for organ chambers turn on or off electric heaters and also work on the thermostatic principle. The Foxboro Company, Neponset Avenue, Foxboro, Mass. Johnson Service Company, 149 E. Michigan Avenue, Milwaukee, Wis. National Regulator Company, 2301 N. Knox Avenue, Chicago, 111. Powers Regulator Company, 2720 Greenview Avenue, Chicago, 111. ▲ Terra Cot+a, Architectural THEATRE architecture and decoration today reflects both the freedom of individual expression and the character of the showplace itself. Not least in the material forms of that expression is terra cotta, with the variety of structure decoration it affords. Midland Terra Cotta Company, 105 W. Monroe Street, Chicago, 111. Northwestern Terra Cotta Company, 2525 Clybournc Avenue, Chicago, 111. A Theatre Accounting Systems Refer to ACCOUNTING SYSTEMS .A Theatre Costumes Refer to COSTUMES AND COSTUME FABRICS A Theatre Curtain Advertising THEATRE curtain advertising in many places has been the means of bringing together the exhibitor and the local merchant on more friendly terms, besides being a source of revenue for the exhibitor. It also has stimulated community interest among the patrons in trading at their neighborhood stores. Chas. L. Hoyland Company, 180 N. Michigan Avenue, Chicago, 111. Twin-City Scenic Company, 2819 Nicollett Avenue, Minneapoh's, Minn. A Theatre Brokers Refer to Brokers A Theatre Dimmers Refer to DIMMERS A Theatre Seats Refer to CHAIRS A Theatre Promotion TWO PRIMARY factors in promotional work of a theatre, as far as paper is concerned, are quality production and speed of service. Just as those two elements figure in the contact between theatre owner and patron, so too they loom in the relations between the exhibitor and the company that serves him with his promotional material. Adswin Corporation, 727 Seventh Avenue, New York. Davis Bulletin Company, Inc., Lock Street, Buffalo, N. Y. Bower Show Print, Fowler, Ind. Chicago Show Printing Company, 1335-45 W. Lake Street, Chicago, 111. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, IlL Filmack Trailer Company, 838 S. Wabash Avenue, Chicago, 111. Good Theatre Lighting is Reflected in Increased Box Office Receipts The theatre-going pubhc is attracted to well-Hghted motion picture theatres. That goes without saying. This organization has designed and installed some of the finest theatre lighting systems in the United States. It makes no difference whether you are planning to build a new theatre or remodel an old one, we can be of distinct service to you. You can gain an excellent idea of what we have done in the theatre lighting field from the new Hub Handbook which has just been issued. It is for Architects^ Engineers, and Executives — a unique file of readily accessible and valuable information. A copy is yours for the asking. HubElectricOsmim Sound Reproduction Equipment Stage Switchboards Footlights Borderlig^its Stage Pockets Emergency and Exit Lighting Units Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Chicago Telephone Seeley 6440-1-2-3 Branch Offices in New York Toledo, Milwaukee, Minneapolis Cove Lighting Exit Signs Spotlights Service Boards Panelboards Usher Signals Directional Signs Flood Lights Mobile Flood Lighting Equipment METPRO LU-MI-NUS NON-SHADOW CAST ALUMINUM CHANGEABLE LETTERS =^'111/ N 2 ""^ "'^ METAL PRODUCTS. INC. 1434 N. Fourth St., Milwaukee. Send full particulars with sample aluminum letter. Ten cents enclosed to cover postage. M Address 3,L-4,31 APPROVED AND USED EXCLUSIVELY BY NATIONAL THEATRE SUPPLY CO. Protected by U. S. Patents. The only letter which lilt flat on the glass and casts no shadow.