Motion Picture Herald (Apr-Jun 1931)

118 Better Theatres Section April 11, 1931 for Stage, Theatre &. Studio EVER foremost in the development of new electrical devices for the stage and theatre — manufacturers of the largest and most complete line of theatrical lighting specialties — we can furnish anything desired, from a small spotlight or color wheel to elaborate scenic effects, a complete stage-lighting installation, or specially designed equipment . . . thus offering the Exhibitor and Producer unlimited opportunities for creating the beautiful lighting effects which win patronage and assure profits. If planning a stage presentation or the erection of a new playhouse, refer your problems in stage lighting to our engineers — their thirty-five years and more of experience in show lighting will be helpful in procuring the best results at the least cost. The following is but a partial list of the products we manufacture: Footlights Borderlights Proscenium Lights Cove Lights Illuminated Sigm Act Announcers Dimmers Panel Boards Switchboards Floor Pockets Wall Pockets Spotlights Floodlights Stage Lamps Color Wheels Color Frames Scenic Effects Cable Supports Terminal Lugs Exit Signs Aisle Lights Step Lights Connectors Plugging Boxes Music Stands Piano Lights Organ Lights Leader Stands Electric Fountains Crystal Reflectors Automobile Calls Enclosed Switches Rheostats Stage Cable Gelatine Mediums Color Caps Lamp Coloring Slide Carriers Shutters Blinders Lenses Pipe Clamps Fire Logs Coal Grates Write for illustrated Bulletins Universal Electric Stage Lighting Co., inc. ESTABLISHED 1896 THEATRICAL • DECORATIVE • SPECTACULAR 321 West 50th Street NEW YORK, N Y. The Hammiell Corporation, 1714 Third Avenue, N., Birmingham, Ala. The Hennegan Company, 311 Genesee Street, Cincinnati, O. The Leader Press, Oklahoma City, Okla. National Program & Printing Company, 729 S. Wabash Avenue, Chicago, 111. National Screen Service, 130 W. 46th Street, New York City. The Vitaprint Company, 729 S. Wabash Avenue, Chicago, 111. Frank Roberts, 111 N. Franklin Street, Syracuse, N. Y. RADIO-MAT SLIDE COMPANY, 1674 Broadway, New York, N. Y. A Tickets THEATRE TICKETS are available and used in many forms as roll tickets, folded tickets, reserved seat tickets, and ticket coupon books. Roll and folded tickets of the more usual denominations are carried in stock. Tickets are commonly sold in even multiples of 10,000, the price decreasing with additional thousands ordered. Tickets are made for use with ticket issuing machines and are consecutively numbered. This enables accurate check of tickets sold for each day. Stock tickets may be obtained for 50 cents a roll. Special printed roll or center hole folded tickets range in price from $8 for 10,000 to $158 for a million. The admission price must be printed on each ticket, by order of the government. The Ansell-Simplex Ticket Company, 2844 West Chicago Avenue, Chicago, III. Arcus Ticket Company, 348 N. Ashland Avenue, Chicago, 111. Columbia Printing Company, 1632 N. Halsted Street,, Chicago, 111. Globe Ticket Company, 116 N. 12th Street, Philadelphia, Pa. Hancock Brothers, Inc., 25 Jessie Street, San Francisco, Cal. International Ticket Company, SO Grafton Avenue, Newark, N. J. Kevstone Ticket Company, Shamokin, Pa. MID-WEST TICKET & SUPPLY COMPANY, 910 S. Michigan Avenue, Chica|;o, III. National Ticket Company, Shamokin, Pa. Weldon. WiUiams & Lick, Fort Smith, Ark. World Ticket & Supply Company, Inc., 1600 Broadway, New York. Ticket Booths KEEPING PACE Avith advancement in theatre design the box office has been developed from a rather unsightly necessity to a thing of beauty, modernly equipped for speedy and accurate sale of tickets. It is usually designed in harmony with the architectural scheme of the theatre. Attractive booths are made of plastic composition or Avood. Others are made of cast brass or bronze with marble bases. While larger theatres require several box offices one of these is always placed as near the sidewalk as possible. This procedure is usually followed where only one box office is used also, thus placing the ticket window within easy access. Ticket booths vary in price according to their construction, size and elaborateness from $350 to $1,500. Atlas ]\Ietal Works, 2601 Alamo Street, Dallas, Tex. Tlie Caille Brothers Company, 6210 Second Boulevard, Detroit, Mich. Libraan-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Corporation, 723 Seventh Street, New York City. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Stanley Frame Company, 727 Seventh Avenue, New York City. A Ticket Booth Heaters THE TICKET BOOTH heater is a compact device Avhich is a necessity.