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Better Theatres Section
April 11, 1031
There is a Charm in Stage Shows That Pays at the Box Oifice
It is largely in the control of is understood, light and its neceslight that true fascination is sary equipment is the least costly given presentations. Once this of all on the weekly payroll.
Towels, Paper
PROGRESSIVE OPERATION
of a theatre does not stop at the screen or stage of the theatre. It extends even to the small details of equipment of the entire theatre. Paper towels are a factor of efficient equipment, but in this, as in all other phases of running a theatre, there are varying standards and values. The most successful theatre owner has the highest standards.
Bay West Paper Company, Green Bay, Wis. Ft. Howard Paper Company, Green Bay, Wis. Hobert Paper & Fiber Company, Green Bay, Wis.
A
Trailers
THE EXHIBITOR has his
screen for entertainment purposes, but it also is an invaluable asset in promotional work. Trailers are widely used and vary just as widely in style, depending, of course, upon the type of entertainment to be promoted. Trailers on feature pictures may be obtained on a weekly, monthly and yearly contract basis. Other trailers may be designed and produced for some special feature of the program. A great many theatres also have their own title trailer for the news reels, especially when several news reels are combined.
Ad-Vance Trailer Service Corporation, 930 Ninth Avenue, New York City.
Artfilm Studios, Inc., 6601-05 Euclid Avenue, Cleveland, O.
Artwin Products Corporation, 729 Seventh Avenue, New York City.
EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, III.
Filmack Trailer Company, 838 S. Wabash Avenue, Chicago, 111.
National Program & Printing Company, 729 S. Wabash Avenue, Chicago, 111.
National Screen Service, Inc., 126 W. 46th Street, New York City; 810 S. Wabash Avenue, Chicago, and 1922 S. Vermont Avenue, Los Angeles,
QUALITY SLIDE COMPANY, 6 E. Lake Street, Chicago, III.
Ransley Studios, 308 W. Randolph Street, Chicago, 111.
United Trailer Dervice, Film Center Building, New York, N. Y.
A
Transformers
Refer to GENERATORS, MOTOR A
Transparencies, Window Displays
THE TRANSPARENCY offers
a colorful and eye-catching form of advertising. Use of this type of display is growing, for the effect is one of delicacy, yet it attracts. It may be ordered in the form of window displays, lobby boards, etc.
Eastman Brothers Studios, 36 W. 46th Street, New York City.
National Studios, 226 W. S6th Street, New York City. Ransley Studios, 308 W. Randolph Street, Chicago, 111.
A
Uniforms
THEATRE PRESTIGE emphasized through the training of ushers, doormen and other attendants, is greatly enhanced by costumes worn by such employees.
Uniforms for Summer wear should be of a lightweight material to provide comfort and in addition, to create at atmosphere of coolness. Uniforms for the Winter months should be of a heavier material of a dark color.
Many theatres at present are making it a practice of equipping ushers, etc., in a style that harmonizes with the architecture of the house. For example, a theatre done in a Spanish style very frequently adopts a