Motion Picture Herald (Apr-Jun 1931)

April 11, 1931 Spanish type of uniform for house employees. Uniforms should be made to individual measurements to assure perfect fit and neatness at all times. Special catalogues are available containing appropriate suggestions for theatre attendants' uniforms. Angelica Company, 1419 Olive Street, St. Louis, Mo. Browning, King & Company, 264 Fourth Avenue, New York City. Chicago Uniform & Cap Company, COS East Monrce Street, Chicago, 111. DeMouIin Brothers & Company, 1030 S. Fourth Avenue, Greenville, 111. Lester, Ltd., 18 W. Lake Street, Chicago. III. il. C. Lilly & Company, 293 E. Long Street, Columbus, O. Maier-Lavaty Company, 2139 Lincoln Avenue, Chicago, 111. Mandel Brothers, State and Madison, Chicago, IlL A. G. Meier and Company, 205 W. Monroe Street, Chicago, 111. National Uniform Company, 12 Johu Stre:;t, New York City. Pettibone Brothers Manufacturing Company, 632 Main Stieet, Cincinnati, O. The James E. Richards Company, Dayton, O. Marcus Ruben, Inc., 625 S. State Street, C.'iicago, 111. Ruspell Uniform Company, 1600 Broadway, New York City. Western Uniform Company, 105 S. Wells Street, Chicago, III. A Upholstery Material USE OF sound absorbing upholstering on theatre seats has come into popular demand since the advent of sound pictures. A popular fabric used in this connection is mohair, which combines beauty with important sound properties. Upholstering material of this nature may be obtained in a variety of colors and executed in interesting patterns and designs. It is claimed for this material that it will not fade, does not mat down and can be kept fresh and clean with little effort. Use of mohair for upholstering is said to produce a marked elimination of reverberations in the theatre auditorium. t: C. Chase & Company, 89 Franklin Street, Boston, Mass. ▲ Usher Signal Systems Refer to SEAT INDICATORS ▲ Vacuum Cleaning Equipment THOUGH THE Constant and careful cleaning of the interior of a theatre would seem to present a problem, the vacuum cleaner has simplified matters considerably, since it can be used in cleaning carpets, drapes, chairs, organ lofts, stage floors, etc. The vacuum cleaner also promotes sanitation, which old methods did not do. Vacuum cleaners are procurable for theatres of all sizes and are priced nominally when consideration is taken of their efficiency and labor saving. Cleaners may be purchased for as low as $67.50. Apex r^lectrical Manufacturing Company, 1067 E. 152nd Street, Cleveland, O. Eureka Vacuum Cleaner Company, Hamilton and Dewey Avenues, Detroit, Mich. General Electric Company, 1 River Road, Schenectady, N. Y. The Hoover Company, Canton, O. The Morrow Company, Inc., 400 W. Madison Street, Chicago, 111. National Super Service Company, 812 LaFayette Street, Toledo, O. Spencer Turbine Company, Hartford, Conn. A Vending Machines and Scales IN RECENT months Better Theatres has inaugurated a department called "Added Income" designed to keep theatre owners informed of possibilities for extra revenue through the use Motion Picture Herald A vending machines and other merchandising ideas. One large circuit which has recently installed candy vending machines and weighing scales in some 600 theatres has made a careful analysis of possible revenue from such sources and reveal an expected income of between $400,000 and $500,000 annually. Their survey shows that an average of one out of every thirteen persons attending a theatre will patronize a vending machine. According to figures from various theatres, candy vending machines have produced from $50 per month upward, each. Many theatres have found room for three or more machines. While candy machines are considered the largest revenue producers, it has been found that weighing scales located in rest rooms and other convenient spots run a close second. Weighing machines that take up a minimum amount of room, are attractively made in various colors and which can easily be moved on rollers are now offered especially for theatre use. Vending machines of all types may be purchased outright or may be placed in theatres and operated on a percentage of the profits for the theatre. Other types of vending machines such as soap, towel, perfume, and the like, are beginning to make their appearance in some theatres. Pop corn machines, which are discussed elsewhere in this Index, offer another source of revenue under certain conditions. Following are listed some manufacturers of candy vending machines and scales: A. B. T. Manufacturing Company, 3311 Carroll Avenue, Chicago, 111. Advance Machine Company, 4641 Ravenswood Avenue, Chicago, 111. Tlie American Vending Company, 39 S. LaSalle Street, Chicago, 111. Automatic Canteen Company, 155 W. Austm Avenue, Chicago, 111. Columbus Vending Company, 2005-13 E. Main Street, Columbus, O. Consolidated Automatic Merchandising Corporation, 245 Fifth Avenue, New York. N. Y. O. D. Jennings & Company, 4309 W. Lake Street, Chicago, 111. Rock-Ola Mfg. Company, 629 W. Jackson Boulevard, Chicago. 111. WATLING SCALE MANUFACTURING COMPANY, 4653 W. Fulton Street, Chicago, lU. A Ventilating Systems Refer to AIR CONDITIONING AND COOLING EOUIPMENT— COOLING, VENTILATING SYSTEMSELECTRIC FANS— FANS. VENTILATING A Ventilators PROPER DISTRIBUTION of air in the theatre is an important feature of correct ventilation. One of the methods of achieving this is through the use of ventilators located in the auditorium floor. Air brought into the theatre is distributed in this manner to all parts of the house. Ventilators of this type which are generally known as mushroom ventilators, may be adjusted to permit the desired amount of air entering the auditorium. It is claimed that diffusers of this type enable an evenly distributed amount of air to reach all portions of the building. The prices range from 50c. to $1.50 each, de 121 Watling Himself THE TOM THUMB SCALE The only 4 foot coin operated springless scale in the world. NO THEATRE COMPLETE WITHOUT A WATLING SPRINGLESS COIN OPERATED SCALE. TIS A MARK OF DISTINCTION TO HAVE A WATLING SCALE IN YOUR THEATRE. It will earn more money for the space it occupies than any other 2 square feet of floor space in vour theatre. You can insert your coin before or after stepping on the platform and only one person can get weighed on one' coin (A Watling patent). The TOM THUMB has cast iron top and base porcelain enameled with steel cabinet. They are finished in a variety of colors. All scales have brass rollers under the base (easy to move) and fitted with brass leveling screws to set scale level on uneven floors or lobbies. NO SPRINGS To stretch or break. No vending apparatus to get out of order, — No printing apparatus to adjust, — No tickets to install, — ^No dating device to change dailv. "Why Experiment?" Just drop your coin in the slot "that's all." The mechanism does the rest. It works while you sleep. Think of it ! One adjustm.ent screw to set scale in balance at all times. A CHILD CAN DO IT. CASH OR TERMS If you prefer a scale on a percentage basis we will refer your inquiry to one of our distributors In your territory. For further information write WATLING SCALE CO. 4650 W. Fulton Street Chicago, III., U. S. A. Phone: Columbus 2770 (Cable address, Watlingite, Chicago) First for over 42 years— 1889 to 1931