Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
000368
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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14 MOTION PICTURE HERALD April 18. 1931 PARAMOUNT PUBLIX WILL PROTECT $130,000,000 THEATRE INVESTMENT Paramount s 20th Anniversary Production Schedule PICTURES A Harold Lloyd talking comedy "Indiscretion," Marlene Dietrich "Rich Man's Folly," George Bancroft "Wild Beauty," Nancy Carroll "Tomorrow and Tomorrow," Ruth Chatterton "Manhandled," Clara Bow "Mister Noodle," Jack Oakle "Twenty-four Hours," Clive Brook "Girls About Town," all star "Strangers and Lovers," all star "Dr. JekyI and Mr. Hyde," all star "Tom Sawyer, Detective," Jackie Coogan "Evenings for Sale," Paul Lukas "Shop Girl," all star "The Strange Guest," Paul Lukas "Daughter of the Dragon," Anna May Wong "The Marines Have Landed," Richard Arlen "The Rose of the Rancho," Dolores Del Rio "Cheated," Kay Francis (Other feature pictu SCREEN LUMINARIES Harold Lloyd George Bancroft Clara Bow Marx Brothers Charles Rogers Claudette Colbert Paul Lukas Carole Lombard Frances Dee Norman Foster Eugene Pallette Jackie Cooper Dolores Del Rio The Smiling Lieutenant," Maurice Chevalier "Personal Maid," Nancy Carroll "Stepdaughters of War," Ruth Chatterton "An American Tragedy," all star "China," Tallulah Bankhead "Monkey Business," Marx Brothers "No One Man," Carole Lombard "Secrets of a Secretary," Claudette Colbert "A Farewell to Arms," Gary Cooper "Huckleberry Finn," Jackie Coogan "Sooky," Robert Coogan "Graft," Gary Cooper "Silence," Clive Brook "The Round-Up," Eugene Pallette "Uncertain Women," Claudette Colbert "This Is New York," all star "Help Wanted," all star "Caught," all star "Tabu," a South Sea picture res to be selected) Marlene Dietrich Nancy Carroll Tallulah Bankhead Frederic March Richard Arlen Charlie Ruggles Phillips Holmes Miriam Hopkins Kay Francis Regis Toomey Mitii Green Junior Durkin Eleanor Boardman Carman Barnes Tom Douglas DIRECTORS Ernst Lubitsch Dorothy Arzner Rouben Mamoulian Edward Sutherland Frank Tuttle Norman Taurog Lloyd Corrigan Marion Gering Edward Sloman AUTHORS Mark Twain Rupert Hughes Charles Brackett Sax Rohmer Max Marcin Hans Mullen Grace Perkins Kenyon Nicholson Percy Heath Laurence Stallings Winifred Lenihan David Belasco Josef von Sternberg Richard Wallace John Cromwell Monta Bell Victor Heerman Lothar Mendes Edward Goodman Norman McLeod Berthold Viertel Theodore Dreiser John Colton Robert E. Sherwood Percy Crosby Ernest Vaida Marcel Achard Mateel Howe Farnum J. P. McEvoy Edward Granberry Robert Louis Stevenson Vera Caspary Richard Walton Tully Maurice Chevalier Ruth Chatterton Jack Oakie Gary Cooper Clive Brook Jackie Coogan Skeets Gallagher Sylvia Sidney Warner Oland Stuart Erwin Robert Coogan Anna May Wong Lilyan Tashman Edmund Goulding D'Abbadie D'Arrast George Cukor George Abbott Stuart Walker David Burton Louis Gasnier Dudley Murphy Harry Cort Louis Bromfield Philip Barry Arthur Stringer Dashiel Hammett Samson Raphaelson Oliver H. P. Garrett Helen Zenna Smith Will B. Johnstone Ernest Hemingway I. A. R. Wylie William Slavens McNutt Jack Lait Between 60 and 70 Films Planned by Company Public, Says Kent, to Have Voice in Judging Type Of Attraction By ERNEST A. ROVELSTAD In the Paramount Publix schedule for 1931-32 will be "virtually every type of worthwhile attraction with which Adolph Zukor has been associated." Atlantic City (, yir'J — "I'arainouiit I'ublix is looking for only peace and harmony, but it is determined to protect its $130,000,000 investment in theatres." That statement by Sam Katz, vice-president in charge of Publix theatres, was a highlight of tbe annual convention here of the saleb department of Paramount Publix. Katz' statement proved of particular interest in view of the ParamountWarner situation in which a truce is near, according to lobby reports. Katz further said that "Paramount Publix has no chip on its shoulder. Nor is it looking for a fight, but at the same time it is not running away from any fight. The company is looking for only peace and harmony, but it is determmed to protect its $130,000,000 investment in theatres. "One of the important factors in self protection is the development of manpower," Katz said, adding that the theatre manager knows his community and his people, and that Paramount is determined to give its theatre operators every support. Double-featuring, Katz declared, is being tried in Publix theatres as an experiment. Among the other outstanding declarations of Paramount were : Sidney R. Kent — Paramount will let the public define the type of at least one-third of its pictures for the coming season. Star series are barred. George E. Akersox — Pictures and advertising must be clean or adverse legislation is inevitable. That Paramount is amplifying the policy initiated last year of giving the public a voice in production, was pointed out by Kent in announcing that only 40 of its program of 65 to 70 pictures are definitely set. The public reaction to these will determine the nature of the remainder and the total will be increased if the public wants more. Nor will any star be limited to a given number of pictures. The company does not intend to be "hogtied" to a production schedule and the product announcement is not to be considered as a part of any contract for the pictures outlined in it. More definitely set are the short feature plan, which call for 36 two-reel comedies, 100 single reel subjects and 104 issues of Paramount sound news. Akerson told the convention that one little slip in the standard of advertising may place the entire industry in turmoil. Included in next season's feature Paramount schedule are: "Girls About Town." featuring Paul Lukas, Kay Francis and Lilyan Tashman in an original romance about a battle of wits between a wealthy Paris boulevardier and a pair of clever and well-exploited sisters who have brought their expert gold-digging racket from America. "Secrets of a Secretary," featuring Claudette Colbert in the romance of a social secretary. "Strangers and Lovers," featuring Carman Barnes and Tom Douglas. Directde by Richard Wallace. A tale of a girl who is afraid she is wicked. "A Farewell to Arms," featuring Gary Cooper and Eleanor Boardman in a talking version of Ernest Hemingway's novel, story of a young American officer and a nurse who (Continued on page 53)